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When analysing my inbound anchor text am I using by page or site?

Reporting & Analytics

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AshShep1 last edited by

When checking to see my anchor text profile to make sure it's not too dense with the same phrases, should I be measuring against my whole site or page specific?

eg if i have 100 links across my site and 20 are for the same phrase this is 20%, but if the same 20 phrases are to one page and that page has 40 links this is 55%

Many thanks

Ash
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WhoWuddaThunk last edited by

You want to look at both. You don't want any single pages over-optimized, and you don't want your whole domain over-optimized.

There's also been several tests lately that have shown higher rankings without optimized anchor text. It's still inconclusive, but it is something to keep in mind.
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