Google's Not Provided - What can I see and what can't I?

[Sandicliffe]

Hi Guys,

I've been looking into my company's analytics's data recently to establish where most of our traffic is coming from. More so, I want to get an indication of the percentage of organic traffic that is coming from branded and none branded terms.

Not provided takes up 80% of my organic traffic and the vast majority of keywords that are provided all mention the brand name. Does analytics's provide you with all of your branded traffic but just block others that it doesn't want you to see? Or is it just coincidence that the majority of the terms I can see are all branded?

I am just trying to establish how strong our brand is and how much traffic the brand name brings against none brand terms. All help is appreciated!

Thank you!

[StewMcG]

Have you linked your analytics account to google webmaster tools?

If you do you'll see a tab in analytics under Search Engine Optimisation that will have a report called queries which will show you what keywords you had impressions for and the clicks and CTR for each.

[Carson-Ward]

Google blocks 90% of keyword data for logged in users, people using Chrome, and more. I've found that the data is so poor now that we can't even use it. It has nothing to do with branded vs. non-branded, but more to do with how the user is using Google.

Unfortunately, Google really limits how much data you can see. You can also use Webmaster Tools to get started, but keep in mind that the impression/click data is also very poor. From there you'll be better off looking at which landing pages are receiving traffic, then looking for terms that page probably ranks for and seeing where you rank.

Here are some resources for (not provided)

http://cyrusshepard.com/7-fantastic-seo-tips-for-googles-not-provided-keywords/

http://moz.com/blog/easing-the-pain-of-google-keyword-not-provided