Content Marketing and Link Building Strategy in Industrial B2B
-
We struggle link building because engineering sector has few blogs and is much more traditional than many industries.
I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it.
- Search LinkedIn for "content marketing" or similar
- Refine by Industry etc
- Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector
- Then.....
For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure.
How can I parlay this into getting a link back as well?
What else can I do to make it more effective?
Cheers
Denis
-
I know this is a bit of an old topic but I had a similar question and here have been some of the things that have worked for me.
1. Case Studies with good visuals
2. See if customers might be able to link back to you if they have blogs
3. provide beginner information that customers or people in the same industry might be interested in.
4. I find product and/or material comparisons do very well.
5. Make sure your linkedin and twitter are optimized.
6. Look at doing videos explaining concepts or products on youtube
7. Look at other technical service providers that are industry leaders and see what they are doing.
It is definitly a challenge. We are a building and manufacturing material supplier and it is hard to find customers who are web savvy and at the same time try not to attract the DIY types.
Let me know if you have anymore ideas other than what I listed above.
Thanks
Paul
-
Here's a couple of things I would add to the process.
2a) Look at what the person has written before you ask them to write. Nothing like asking them to write for you, then needing to decline once you see their post.
3a) Have a good reason for them to post. The person doing the writing needs to get paid. If they are a freelancer, you're competing with other people who are willing to pay them for their time. If they are at a company with a boss, they need to convince their boss that it's worthwhile for them to donate their time to write for you, instead of writing for their own site, or doing something else to generate their company money.
4a) Don't push your luck with asking people to write for you for free and then also link to you.
-
Totally understand where you are coming from. It's always a challenge.
Those charities are also goldmines, local groups, events.
If you can find an author in the local online magazine scene, then that would be gold as well.
Try looking at brands (same niche) outside your area. See where they get their links from.
Look for other companies your company works with, they probably have something to link to you.
-
We're working on the white papers and have some ideas for the infographic.
But man, mot companies in the industry have ten linking domains or less; Industry associations, directories (and we add to the relevant ones), and the sports team or local park that they sponsor. Thats with having gone through hundreds on my saturday mornings with OSE
The industry/sector isn't in the internet age - for example I just did a quick study of 60 leading brand of 10 leading companies with sales of $100 billion or so. 30% of the brands had 1st place in serps. 20% were on the first page and more than 50% of their brands didn't appear on the first page.
The customer base is similar so I'm looking for different approaches and ways of doing things.
-
Hi Denis
I would definitely go the whitepaper or infographic route here.
Even the most boring of niches can find ways.
Aside from that, I would look at the existing links of your competitors to further drill down other opportunities. You won't really run out of places to put links to. Broken link building has worked wonders for the eng niches Ive worked on.
-
Hi,
I think this is a good approach, and will be giving it a try.
For getting the links from them I would try and offer some useful content that they can publish on their site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i build back link for competitor website
please tell me how can i build back link for competitor back link how can i check competitor back link
Link Building | | Vikran0 -
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
What is the process of link earning to avoid link building?
Hi All, I want process to earning links for new SEO 2014. Can anybody explain? Thanks, Akhilesh
Link Building | | dotlineseo0 -
Link Building On a Budget
Hello! We are a small online business with a tight budget. Most of the content, social, ppc is done in-house to keep things under control & cost down. Can anyone suggest a local or offshore link building agency that we can trust or that someone else has used with good success? Some of the local agencies we've contacted quoted us 150-200/mth per keyword, is that typical? Has anyone been successful with agencies overseas? Thank You!!
Link Building | | TP_Marketing0 -
B2B E-Commerce Link Building Strategy
Hello all! I was curious if anyone has had any success with a B2B E-Commerce Link Building Campaign or has any tips or ideas they would like to share? My customer base is very specific so up to this point it has been a little difficult trying to get customers and brands to link to a distributors' e-commerce site. Thanks!!
Link Building | | SpencerEverett0 -
Cool interactive games to teach link building
Hey looking to find some cool games to teach link building when doing a presentation to people who are new to link building and to make it fun. Any ideas?
Link Building | | monster990 -
Trying to use the SEOmoz link building tools but...
all of the directories that are listed seem to be based in the US for US companies - am I missing something? By the way my target audience is solely based in the UK, Thanks, Jason
Link Building | | JasonHegarty0 -
Link Building Training Courses (UK)
Hi, Does anybody know of any good UK Link Building training courses or trainers? I have read loads of information on here and other sites which tells you that you need to get good high quality links but have not found much information on exactly how you go about doing this (apart from looking at competitors links - which is easy). So I would love to get some training for me and another team member here on Link Building specifically.We have all the other areas of SEO pretty much covered and get pretty good rankings for long tail and some broad phrases. We just need a bit of extra Link Building help to boost some rankings up even further. Thanks in advance Andy
Link Building | | BoxLimited0