Timeline for 301 Redirects to Take Full Effect in SEO Rankings?
-
Hey,
I am working on transitioning a website and all of my current URL's will be slightly changed (moving to dynamic pages). I understand that I will need to 301 redirect all the old pages to their new counterparts but I would like to know how long it will take for the 301 redirects to take full effect in the search rankings.
I ask because my site is an e-commerce site that receives 90% of it's business in January and the transition would take place December 15th. If my search rankings are not back up to par by January 1st then I will take a drastic hit to revenue.
Please help this SEO noob out!
-
Thank you everyone! I've come to the conclusion that I'll be waiting to make the transition until after the busy season.
I appreciate all the help!
-
Stew, I certainly wouldn't recommend transitioning to your new site two weeks before your high season begins. I'd recommend do it right now or after the season has ended. Besides the 301's (which could be the least of your issues), there are numerous other issues that may need to be worked out before traffic is back to normal and even if you're fully prepared, siht happens. Give yourself as much time as you possibly can prior to your high season.
-
As Host1 already said it "Depends on how often your site is crawled"
But also how frequently the keyword/phrase is updated in the serp as-well. Some keyword phrases are updated daily and others might take a while longer. Ive seen serp updates within minuttes but also some updates in serp that takes months since there isn't a hole lot of new data in that area.
-
The best answer i can give you is the following links (I assume that google is your main priority.):
https://support.google.com/webmasters/answer/93633?hl=en
https://support.google.com/webmasters/topic/6029673?hl=en&ref_topic=6001951
With the change of address tool you shouldn't experience any problems as far as i know. Unfortunately i did not have the time to localize similar tools (if they exist) from other search providers:
https://support.google.com/webmasters/answer/83106?hl=en&ref_topic=6029673
-
Thanks Host1. Is there a worst case scenario? I've done 301 re-directs from #1 ranking pages and not seen the redirected page in the top 10 search results for weeks.
-
Depends on how often your site is crawled by Google/Bing/Whatever. Normally it should be visible within the next crawl. (Minutes/Hours/A day or two.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I target low competition related keywords to rank my main keyword?
Hi everyone, I created a product review based blog about finding the best outdoor basketball but it's MOZ keyword difficulty is increasing drastically. I'm finding it difficult to rank. Is it a good practice to target low competition related keywords to rank the main keyword?
Algorithm Updates | | rosie16
Please advise, Thank you!1 -
Confused about PageSpeed Insights vs Site Load for SEO Benefit?
I was comparing sites with a friend of mine, and I have a higher PageSpeed Insights score for mobile and desktop than he does, but he his google analytics has his page load speed higher than. So assuming all things equal, some quality of conent, links, etc, is it better to have a site with a higher PageSpeed score or faster site load? To me, it makes more sense for it to be the latter, but if that's true, what's the point of the PageSpeed insights? Thanks for your help! I appreciate it. Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Nofolow links drive to losing ranking
Hello there,
Algorithm Updates | | Goran024
I am an owner of mobilnishop website. We selling mobile phones. As you know , new phones coming every few days and they starting to be old after 1-2 years. So I decided to all pages which present old (discontinued) phones make them "noindex". I this way I meant to to focus google on new pages ( for new phones). After 1 year I find a huge losing trafic and key word position on goole. For example, word :
"mobilni telefoni " from 2 place I move to 11. So what I find out is that I LOST LINK JUICE. Is it possible that google does not see given link of my noindex pages? It look that I made auto goal.
Any opinion? Suggest ?0 -
Google is forcing a 301 by truncating our URLs
Just recently we noticed that google has indexed truncated urls for many of our pages that get 301'd to the correct page. For example, we have:
Algorithm Updates | | mmac
http://www.eventective.com/USA/Massachusetts/Bedford/107/Doubletree-Hotel-Boston-Bedford-Glen.html as the url linked everywhere and that's the only version of that page that we use. Google somehow figured out that it would still go to the right place via 301 if they removed the html filename from the end, so they indexed just: http://www.eventective.com/USA/Massachusetts/Bedford/107/ The 301 is not new. It used to 404, but (probably 5 years ago) we saw a few links come in with the html file missing on similar urls so we decided to 301 them instead thinking it would be helpful. We've preferred the longer version because it has the name in it and users that pay attention to the url can feel more confident they are going to the right place. We've always used the full (longer) url and google used to index them all that way, but just recently we noticed about 1/2 of our urls have been converted to the shorter version in the SERPs. These shortened urls take the user to the right page via 301, so it isn't a case of the user landing in the wrong place, but over 100,000 301s may not be so good. You can look at: site:www.eventective.com/usa/massachusetts/bedford/ and you'll noticed all of the urls to businesses at the top of the listings go to the truncated version, but toward the bottom they have the full url. Can you explain to me why google would index a page that is 301'd to the right page and has been for years? I have a lot of thoughts on why they would do this and even more ideas on how we could build our urls better, but I'd really like to hear from some people that aren't quite as close to it as I am. One small detail that shouldn't affect this, but I'll mention it anyway, is that we have a mobile site with the same url pattern. http://m.eventective.com/USA/Massachusetts/Bedford/107/Doubletree-Hotel-Boston-Bedford-Glen.html We did not have the proper 301 in place on the m. site until the end of last week. I'm pretty sure it will be asked, so I'll also mention we have the rel=alternate/canonical set up between the www and m sites. I'm also interested in any thoughts on how this may affect rankings since we seem to have been hit by something toward the end of last week. Don't hesitate to mention anything else you see that may have triggered whatever may have hit us. Thank you,
Michael0 -
Seo results are down. Is my "all in one seo pack" to blame?
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack. I would appreciate it if someone could do a quick sweep and share their thoughts. Thanks!
Algorithm Updates | | Noobtraveler0 -
Google.uk rankings plummet, .com improves. What to do?
Hey Guys, Seems so much has changed with international SEO I'm not sure what to do with our site. We have a huge site with many country level landing pages that perform very well on google.com searches (IE; keyword + Jamaica) etc. We are not using a .co.uk version of our site and now our rankings have plummeted in the UK. Should we just make a .co.uk with similar (or the exact same content) or is there some newer strategy to follow?
Algorithm Updates | | iAnalyst.com0 -
Rankings changing every couple of MINUTES in Google?
We've been experiencing some unusual behaviour in the Google.co.uk SERPs recently... Basically, the ranking of some of our websites for certain keywords appears to be changing by the minute. For example, doing a search for "our keyword" might show us at #20. Then a few minutes later, doing the same search shows us at #14, and then the same search a few minutes later shows us at #26, and then sometimes we're not ranked at all, etc etc. I know the algorithm changes a lot, but does it really change every couple of minutes? Has anyone else experienced this kind of behaviour in the SERPs? What could be causing it to happen?
Algorithm Updates | | d4online0 -
SEO Test: Domain Hyphenation [Update]
In May I announced test results for domain hyphenation but after a 3 month followup the results have changed and the hyphenated domain now wins on what seems to be the first link instance advantage. I was unable to discover any other factors which may have influenced this test but if anyone has any ideas I would like to hear about it. Here are the details of the SEO test and revealed URLs.
Algorithm Updates | | Dan-Petrovic1