Timeline for 301 Redirects to Take Full Effect in SEO Rankings?
-
Hey,
I am working on transitioning a website and all of my current URL's will be slightly changed (moving to dynamic pages). I understand that I will need to 301 redirect all the old pages to their new counterparts but I would like to know how long it will take for the 301 redirects to take full effect in the search rankings.
I ask because my site is an e-commerce site that receives 90% of it's business in January and the transition would take place December 15th. If my search rankings are not back up to par by January 1st then I will take a drastic hit to revenue.
Please help this SEO noob out!
-
Thank you everyone! I've come to the conclusion that I'll be waiting to make the transition until after the busy season.
I appreciate all the help!
-
Stew, I certainly wouldn't recommend transitioning to your new site two weeks before your high season begins. I'd recommend do it right now or after the season has ended. Besides the 301's (which could be the least of your issues), there are numerous other issues that may need to be worked out before traffic is back to normal and even if you're fully prepared, siht happens. Give yourself as much time as you possibly can prior to your high season.
-
As Host1 already said it "Depends on how often your site is crawled"
But also how frequently the keyword/phrase is updated in the serp as-well. Some keyword phrases are updated daily and others might take a while longer. Ive seen serp updates within minuttes but also some updates in serp that takes months since there isn't a hole lot of new data in that area.
-
The best answer i can give you is the following links (I assume that google is your main priority.):
https://support.google.com/webmasters/answer/93633?hl=en
https://support.google.com/webmasters/topic/6029673?hl=en&ref_topic=6001951
With the change of address tool you shouldn't experience any problems as far as i know. Unfortunately i did not have the time to localize similar tools (if they exist) from other search providers:
https://support.google.com/webmasters/answer/83106?hl=en&ref_topic=6029673
-
Thanks Host1. Is there a worst case scenario? I've done 301 re-directs from #1 ranking pages and not seen the redirected page in the top 10 search results for weeks.
-
Depends on how often your site is crawled by Google/Bing/Whatever. Normally it should be visible within the next crawl. (Minutes/Hours/A day or two.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you optimize a blog post for SEO after the RankBrain?
Hi Guys Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with? Cheers John
Algorithm Updates | | igniterman751 -
Which seo firms produce the most authoritative SEO studies?
I'm not talking about conjectures or guesses -- but SEO studies that is actually backed up by hardcore data. Which SEO firm produces excellent data-driven studies you always trust?
Algorithm Updates | | Brand_Psychic0 -
Ecommerce: How does having fresh content affect rankings
Hello, For an Ecommerce site, how does fresh content affect rankings? Meaning, fresh vs old content on the home page, category pages, product pages, articles. Thanks.
Algorithm Updates | | BobGW0 -
Number of Items As a Google Ranking Factor??
If I search for "hiking boots" and scan down the SERPs I see the following... Google reports "483 items" for the Zappos.com page. Google reports "Results 1 - 36 of 85" for the Shoebuy.com page (and that does not appear in their code). So, Google is obviously paying attention to the depth of your information or the number of items that you are showing. If they think that is important enough to count and report in the SERPs, might they also be using that information as a ranking factor?? PRACTICAL APPLICATION FOR SEO: If google is using this information, perhaps people should list all of their color, size, etc variants on a single page. For example if you sell widgets in five colors, instead of making one page for each color, list all five on the same page.
Algorithm Updates | | EGOL1 -
Intermittent ranking drops.. up and down and once again..
So.. For the last several weeks (I noticed March 11th), we are having some weird ranking drops. Our keywords will drop overnight from their usual position between 2-6 to further than 200 and then be back to normal a couple days later. We use Sheerseo to track daily ranking. I track about 15 KW everyday and noticed it happening then. Is this part of the recent changes? I am just really puzzled that we are seeing drops and then going back to normal and then drops again. It is hard to know where you stand with such drastic differences day to day. Any ideas?
Algorithm Updates | | CassisGroup0 -
Significant Drop in Rankings without Explanation
My company has experienced a significant drop in rankings in the last month or so. How significant? Across our top 11 keywords, we've dropped an average of 6 positions. Some have dropped less (1 or 2) and some have dropped way more (38). We work really hard to provide great content on our site and have been building out our link profile with guest blogging on relevant sites (dailyshotofcoffee.com, for example). No major changes have been made to the URL structure or content on the pages that are ranking for our key terms, so I am not sure where the drop is coming from. For example: One of our key terms is "espresso machine" and we went from #9 to #22 in the last few weeks. We have not made any changes to the main content on the page that is ranking since September. Our on-site page report for this page has us nailing all of the critical factors, most of the high importance factors (not exact keyword in page titles - we use "espresso machines" as that is one of our other terms - or "avoid keyword stuffing" - unfortunately, our products are also named with "espresso machine" and i can't very well not follow those links or remove the term from their names), all of the moderate importance factors, and most of the low importance factors. It has been reporting this way since September. Most of our key terms are this way (haven't had content changed in the last several weeks to months and have great on-page grades). We don't engage in spammy link building (though I did some work this fall on cleaning up bad links a previous SEO company had built out). I'm just really taken aback by the sudden drop in rankings across the board. Any insight or advice anyone can give me would be greatly appreciated!
Algorithm Updates | | Marketing.SCG1 -
Why a terrible website ranks number 1??
Hi, I'm an SEO newbie. A couple of months ago I launched a new E-Commerce website for my client : http://www.corporategiftsshop.co.za The site has over 1000 pages indexed in Google. I've done some link building and on-page SEO for the keyword terms : corporate gifts
Algorithm Updates | | MarnusW
promotional items
promotional gifts Currently the website ranks number 31 for "Corporate Gifts" in Google.co.za What I cannot comprehend, is that the site which ranks number 1 is simply shocking! http://www.corporategifts.co.za/ It is a single, static webpage with all links pointing to another website : http://www.promogifts.co.za It has 1 back link and a page rank of zero, yet it still ranks number 1? Can anyone give me a reason or some insight into this as it has me stumped.. Some of the other sites in the top 5 are also poor, yet they still rank high. Our site has a Page rank of 5 and 67 unique domains which links to it ( according to our webmaster tools ) yet it still only manages a 31 ranking?? Any advise would be greatly appreciated as I need to make sense of this, otherwise hang up my SEO gloves.. Regards, Marnus.1 -
Has Panda update made you lose your ranks but put them back again?
I noticed recently that one of the main sites I run dropped ranks quite heavily across the board. I then noticed that with very link building during the time that the ranks were down (about 1 month) that my ranks went back up again really quickly. All this with very little link building effort, and its the same link building campaign I've been running for a while. So I'm wondering has any been experiencing ranking flux between jan and feb? I know that people reckon if you fix some things your ranks can improve again, but I barley fixed anything on the site and yet it dropped some keywords from 1st page to 3rd page and then back to 3rd page; some keywords went back to original position some were lower but non were higher.
Algorithm Updates | | upick-1623910