Why is this Page Ranking for such a competitive keyword?
-
Hello MOZ Community!
I have a question, I am hoping someone can help me understand. I am looking at this URL: http://goo.gl/BkSish
...it is ranking for this Keyword: POS Systems
Now, this seems to be a pretty new URL, with few links being generated to it, as seen here:
- Open Site Explorer: http://moz.com/researchtools/ose/comparisons?site=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system
- Majestic SEO: https://www.majesticseo.com/reports/site-explorer/link-profile?folder=&q=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&oq=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&IndexDataSource=F&wildcard=1
QUESTION: Can someone help us understand how or why this page is ranking so well, so quickly, for such a competitive Keyword? Thank you!
-
The result set for this query is very interesting, lots of diversity in query intent: you have have definitions, brands who specialize in pos systems, reviews of pos systems, and brands who have pos systems, but whose primary focus is not the pos system itself.
While the Shopkeep page you linked to does not have the most links or highest authority of the pages in the first page of results, it is the strongest domain from in the 'brands who specialize in pos systems' category noted above. My hypothesis is that Google believes the primary user intent for the query is to purchase a pos system, therefore, is giving favor to the most credible brand whose business appears to focus primarily on pos systems.
If you look broader than just the page in OSE, you'll see that 'shopkeep pos' is the second-most used anchor text for inbound links to the whole site, representing a total of 29,145 links from 91 different domains. This would support the above hypothesis that Google finds the brand to be highly credible for pos systems because it is so often used alongside the brand name.
Hope that sparks some ideas for further research!
-Trung
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to ignore spam links to page?
Hey Moz pals, So for some reason someone is building thousands of links to my websites (all spam), likely someone doing negative seo on my site. Anyway, all these links are pointing to 1 sub url on my domain. That url didn't have anything on it so I deleted the page so now it comes up with a 404. Is there a way to reject any link that ever gets built to that old page? I don't want all this spam to hurt my website. What do you suggest?
White Hat / Black Hat SEO | | WongNs0 -
Site dropping in rank even through there are more backlinks being added
Hello, One of my client's sites is ranking lower than he should. This happened when we took off backlinks (20 little blogs, several site-wide paid links. It really dropped the site, but it had to be done. Since then we've increased his # of root domains by 10% through white hat link building in his non-competitive niche, and rankings are still poor. I know that's not much in the way of added backlink value, but we're working on it. My question is, how have the recent (and coming) updates possibly effected us. We want to take the remaining problem areas off right away, but another drop in traffic is not a good idea. Even though the blogs (see below) have no backlinks of themselves, they cause drops when taken off) He still has -20 little blog backlinks w/ a quarter of them being exact match anchor text.
White Hat / Black Hat SEO | | BobGW
-1 sitewide paid link - an image, exact match alt tag anchor text
-1 non-site-wide paid links that is an image near the footer, exact match alt tag anchor text.
-3 links on a domain, this one looks fairly editorial, but there are a bunch of paid links on that page. Changing to non-exact-match anchor text
-2 links on two domains that look completely editorial with no other paid links on that page. non-exact-match anchor text -70 backlinks total with about 1/3 being problematic. How does this site look in regards to updates and when to take links off without tanking our site even more? Thanks.0 -
Are Links from blogs with person using keyword anchor text a Penguin 2.0 issue?
Hello, I am continuing a complete clean up of a clients link profile and would like to know if Penguin is against links from blogs with the user including keywords as anchor text? So far I have been attempting to get them removed before I go for a disavow. An example would be the work clothing comment at the bottom of: http://www.fashionstyleyou.co.uk/beat-the-caffeine-rush.html/comment-page-1 I am also questioning if we should keep any link directories, so far I have been ruthless, but worry I will be losing a hell of a lot of links. For example I have kept the following: http://www.business-directory-uk.co.uk//clothing.htm Your comments are welcomed!
White Hat / Black Hat SEO | | MarzVentures0 -
Finding out why Bing gave page-level penalty?
In the last couple of weeks Bing has gradually removed 5 webpages of my website from their SERP's. The URL's are totally gone. They all had top 5 rankings and just got removed out of nothing. Have can I investigate what went wrong with these pages? Are here perhaps experts who are willing to investigate this for a fee? How can I restore a page-level penalty? I have no messages in my Bing Webmastertools account.
White Hat / Black Hat SEO | | wellnesswooz0 -
NEED HELP, Figuring Out Ranking Drop!
Hello, I need help from somebody, anybody, in trying to figure out why my site dropped so much for the keyword “wildblue” and “wild blue”. On the week of Feb. 13, 2012, my website jumped from middle of the first page to the fourth page, and then a week or two later jumped completely out of the index (or at least off the top 5 pages). We do not engage in any deceptive practices. Our entire website is centered around this keyword, and we are very relevant, and have informative and continually updated content for visitors. I thought at first we got hit by Panda, but our overall organic traffic has not decreased, it has actually been steadily increasing compared to same time last year. I have tried over the past several months to get us back up, or at least figure out what happened, with no luck. If anyone could advise me on what might have happened, how to correct it, or even has any ideas of how I could figure out what happened I would greatly appreciate it. Website is: http://www.mybluedish.com
White Hat / Black Hat SEO | | MyNet0 -
HOW TO: City Targeted Landing Pages For Lead Generation
Hi guys, So one of my clients runs a web development agency in San Diego and for lead generation purposes we are thinking of creating him city targeted landing pages which will all be on different domains ie. lawebdesginstudio / sfwebdesigngurus I plan to register these 20-30 domains for my client and load them all up on a my single linux server I have from godaddy. I noticed however today using google's keyword tool that roughly only 5-10 cities have real traffic worth trying to capture to turn into leads. Therefore I am not sure if its even worth building those extra 20 landing pages since they will receive very little traffic. My only thought is, if I do decide to build all 30 landing pages, then I assume I will have a very strong private network of authority websites that I can use to point to the clients website. I mean I figure I can rank almost all of them page 1 top 5 within 2-3 months. My question is: 1. Do city targeted micro sites for the purpose of lead generation still work? If so are there any threads that have more info on this topic? 2. Do you suggest I interlink all 30 sites together and perhaps point them all to the money site? If so i'm wondering if I should diversify the ip's that I used to register the domains as well as the whois info. Thanks guys, all help is appreciated!
White Hat / Black Hat SEO | | AM2130 -
Can a Page Title be all UPPER CASE?
My clients wants to use UPPER CASE for all his page titles. Is this okay? Does Google react badly to this?
White Hat / Black Hat SEO | | petewinter0 -
Google Penguin w/ Meta Keywords
It's getting really hard filtering through the Penguin articles flying around right now so excuse me if this has been addressed: I know that Google no longer uses the meta keywords as indicators (VERY old news). But I'm just wondering if they are starting to look at them as a bigger spam indicator since Penguin is looking at over-optimization. If yes, has anyone read good article indicating so? The reason I ask is because I have two websites, one is authoritative and the other… not so much. Recently my authoritative website has taken a dip in rankings, a significant dip. The non-authoritative one has increased in rankings… by a lot. Now, the authoritative website pages that use meta-keywords seem to be the ones that are having issues… so it really has me wondering. Both websites compete with each other and are fairly similar in their offerings. I should also mention that the meta-keywords were implemented a long time ago… before I took over the account. Also important to note, I never purchase links and never practice any spammy techniques. I am as white hat as it gets which has me really puzzled as to why one site dropped drastically.
White Hat / Black Hat SEO | | BeTheBoss0