Ranking Factor - Privacy Policy

[lezal]

Hello there,

Do you think Google looks at privacy policies as a ranking factor especially when websites use analytics that record a user's entire session?

Obviously a small factor like this would only have a minor impact on website performance but I am curious to know if it's actually in the algorithm.

[KevinBudzynski]

Agree totally with Gerd. If they were a ranking factor, many sites could potentially be penalized for duplicate content as many of them are boilerplated. Toss this into google to see the amount of dupes:

Like most website operators, company collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. company  purpose in collecting non-personally identifying information is to better understand how company  visitors use its website. From time to time, company  may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

[MagicDude4Eva]

Not the bots, but if your site undergoes a manual review, "trustworthy signals" such as existence of company contact details, privacy policy, terms and conditions and any security seals will certainly provide more credibility.

I don't thank the content of any policies will have any relevance (it's impossible for reviewers to know legal constructs across every country in the world).