Panda 4.1 - Regained rankings by making changes on my site
-
So thought I would share this with others as it 'might' help.
So I got around 40 pages, all of them have taken a dive in rankings so on average from Pg1/2 to Pg5/6.
I took one page and started working on content upgrades, I had around 50 words of boiler plate content above the fold and 750 words of unique content way down the page so maybe 600px below the fold before you hit it.
I removed the boiler plate content and produced 75 words of unique content to replace it, I shuffled things around and managed to get the 750 words maybe 250px below the fold then chucked another 100 unique words into the mix.
Fetched the page in GWMT's and resubmitted the URL - hour later that page alone, the page I upgraded had recovered its rankings back to the original position before Panda 4.1 hit.
Will the rankings for this page drop back down again, not sure but interesting this page was Pg6/7 since the 23rd and doing the above within an hour regained rankings back to Pg2 middle.
-
Interesting. I didn't know position was an SEO factor for content but can see it makes sense.
Thanks again for sharing!
-
Duplicate on my site, well almost I replaced a few words for each page. It wasn't the main content just an intro paragraph but it was the highest piece of content on the page.
I've basically put it down to poor/thin content above the fold, which I replaced with unique better content which is more relevant to the subject of the page.
-
Curious what you meant by "Boiler Plate"? Was this content duplicated elsewhere on your site or the web?
Thanks for posting your experiences.
-
Ok so an update.
Regained rankings for that page I upgraded have remained stable and for some queries better position.
Most importantly I applied the same method/process to 2 other pages and they also regained position - ive put these pages on monitor, ill give it a week to make sure they stay stable then roll out the upgrade to the other 35ish pages.
-
hey thanks for sharing, I have a site that I need to work on one of these days, and this data will help for sure.
Vijay
-
Thank you for sharing this. I haven't been hit by Panda 4.1, but as you say, this info might help someone. Good for you for being so giving! I salute you!
-
Thanks Andy,
I'm in the process of getting the copywriter to produce unique content for the other pages so will post the outcome on here once those pages have been resubmitted also.
-
Will the rankings for this page drop back down again
This is impossible to say I'm afraid. They could drop, or the changes may have satisfied Google and you will stay where you are.
Try making similar changes to the other pages and see if you can replicate your success. Unique content is always great, so as an exercise, it is a win-win anyway.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and My site ranki Drops in my site..Please I need your help
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and Drops in my site..Please I need your help
On-Page Optimization | | zizutz0 -
Why ranks my site so bad?
hello together, i think, that you read questions like this very often, but i hope someone has some good ideas for me. https://goo.gl/3iOmcqy with the keyword "sophos sg 210" we rank very bad. But i don't know why 😞 We have trust elements, a very good "avergage time on page" unique content... But i don't know, what can we make better 😞 Thx you so much
On-Page Optimization | | enbitcon0 -
Improving the search function on my site...
Hi all, The search function on my site is pretty bad... it basically lists every single product for any search query. Has anyone got experience integrating a 3rd party tool such as Google Custom Search or Pardot and if so which would you recommend? Alternatively, any tips on improving/ creating rules for site search would be appreciated. https://www.boardwarehouse.co.uk/ Thanks, Alick
On-Page Optimization | | Alick3000 -
Acquired Old, Bad Content Site That Ranks Great. Redirect to Content on My Site?
Hello. my company acquired another website. This website is very old, the content within is decent at best, but still manages to rank very well for valuable phrases. Currently, we're leaving the entire site active on its own for its brand, but i'd like to at least redirect some of the content back to our main website. I can't justify spending the time to create improved content on that site and not our main site though. What would be the best practice here? 1. Cross-domain canonical - and build the new content on our main website? 2. 301 Redirect Old Article to New Location containing better article 3. Leave the content where it is - you won't be able to transfer the ranking across domain. Thanks for your input.
On-Page Optimization | | Blenny0 -
Why is my site not ranking?
Could you please help me understand what is wrong with this site: www.award-certificates.com It simply isn't ranking after about 3 years and I am not so sure what I can do to improve it.
On-Page Optimization | | nicolebd0 -
Creating Duplicate Content on Shopping Sites
I have a client with an eCommerce site that is interested in adding their products to shopping sites. If we use the same information that is on the site currently, will we run into duplicate content issues when those same products & descriptions are published on shopping sites? Is it best practice to rewrite the product title and descriptions for shopping sites to avoid duplicate content issues?
On-Page Optimization | | mj7750 -
Trouble with Old Site Name
Trying to figure out what is causing a site to show up under a former name in Google. The name of the client is Fortenberry Legal. They changed from Fortenberry Law Group over a year ago. I can't find any code on the site that uses the old name. For some reason, it still shows up as "Fortenberry Law Group" in Google. When I search for "Fortenberry Law Group," that shows up in Google with a full set of site links. When I search under the new name (Fortenberry Legal), that also shows up in Google but without the site links. Any thought on what could be causing this?
On-Page Optimization | | Falconberg0 -
Can Other Websites You Own Affect Your Rankings?
Let's say you own three websites. One is low quality and Google frowns upon it, another is moderate and a third has stellar unique content. Would Google penalize the third website because you own the first website? On a related note - If you were banned from Google AdWords, would registering a site in your name potentially harm your rankings?
On-Page Optimization | | DerekP0