.discount Domain Extensions
-
There have been several new domain extensions recently. .discount .care .attorney and even .wtf (I find that humorous). What are the extensions that you feel will have value at least secondary to .com? I have been running different url valuators and noticed that the .discount extensions when preceded by a strong keyword for example: roof.discount are showing pretty high values. Also any city with .attorney after it...
What are your thoughts on these domain extensions?
-
The jury's really still out on these, all around. As Lesley said, it depends on if and when people adopt them (on the user side), and Google often plays new domain extensions by ear. If an extension gets very spammy, they may start to see it as low-value.
My prediction is that keywords in the extension will carry some weight, but it's going to be a fairly weak signal. So "chicago-divorce.attorney" could give you a tiny boost toward ranking for "Chicago divorce attorney", but it's not going to be enough to make a difference for a competitive phrase. We're even seeing keywords in the root domain slowly losing traction as stand-alone signals. It's not enough to buy a keyword-matched domain in 2014.
If you're in a position where there's a good name available under the new extensions that fits your brand, and your options with .com's are bad, then it may be worth a shot. I certainly wouldn't dissuade someone from locking down a name under the next extensions, if the cost is reasonable. I'm just not sure I'd bet anything on the new extensions being an SEO boon.
-
In general marketing terms a lot of people are not familiar with the next extensions. Like if I tell people to go to Moz, they assume I mean Moz.com. But if I tell them to go to Moz.discount, I think a lot of people might end up going to mozdiscount.com. You will have to train people away from .com's and to use the new extension. Just generally ask the non tech people you know if they know of any domain that is on the new extensions. I honestly cannot think of one. The only one outside of .com, org, .net, com.uk I ever use is .io.
-
Lesley, could you elaborate with regards to the time and marketing money that would have to be used to train people? What would they have to train them on? I may be missing something here completely
-
From an SEO perspective I have no data. But from a user perspective I would stay away from them. It is going to take a lot of time and marketing money for companies to train people about the new extensions. It is not personally something I would want to pay for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Can setting up a Domain Forward lead to sudden drop in Rankings?
Hi there, Our website www.porcelainsuperstore.co.uk has been ranking on pages 1 and 2 of Google for the past 12 - 18 months for a number of our key search terms. There has been the odd fluctuation but nothing major. On Wednesday of this week (2 days ago), we purchased the domain www.porcelainsuperstore.com and without thinking I enabled Domain Forwarding on this domain to go to www.porcelainsuperstore.co.uk
Algorithm Updates | | piazza
Today our rankings have shown quite dramatic drops, e.g Wood effect tiles position 1 to position 3 Metro tiles position 9 to position 12 Quartz tiles position 4 to position 9 Floor tiles position 14 to position 25 Can anyone advise on this? Do you think the domain forward could have created this sudden drop?
I have now disabled the domain forwarding but am worried that this might be irreversible in Googles eyes? I have now disabled the domain forward - I assume this is the right thing to do?
Any help much appreciated. Thanks Ben0 -
301'ing away from an exact match domain.
Hi Moz Community! My website gets just over 50% of its traffic from ranking in the top 3 in over 10 countries for my exact match keyword domain. 80% + from keywords related to the exact match domain. We are now looking at doing a to 301 re-direct to a new domain to start a fresh branding to the site to increase scope and expand. This would involve removing the keyword from the homepage and domain entirely . However. Considering all competitors ranking for our main keyword, have the keyword in their domain as either a subdomain to or in their root domain and in their homepage content, would this make ranking without the keyword in domain & content hard? I have found a very similar example that has done so, so I guess the answer to that question is no its not. about 65-70% of our anchor text on our backlinks is for our domain keyword. Can anyone advise how best to go about maintaining rankings after 301ing or how best to go about 301ing to make sure that we can maintain the rankings for our main keyword! Any advise at all would be greatly appreciated, Thanks.
Algorithm Updates | | howiex10 -
Direct Domain Name Anchor Text Spammy Links
Hello! I have a website that has been hit with around 120-150 spammy bookmarking sites which I believe are just scraping content from one another or were added by someone that was hired earlier or maybe some other action, but that really doesn't matter. My question is whether I should be worried about that many domains linking to the site in question with anchor text that is "www.domainname.com" and linking to the domain itself? I have done quite a few researches on this issue and the general conclusion is these don't help, but they don't hurt your rankings either. I wanted to hear from the SEOMoz community about it though. My opinion is Google doesn't take them seriously and we shouldn't worry about them, try to take them off and we should simply work on our content, guest posts, produce our generally great deals on our services and move on. Thanks!
Algorithm Updates | | Njave_MCP0 -
Www vs nonwww domain
Since about 5 years out site was launched as "www.example.com" but last June 2012, we relaunched new design but somehow went without www subdmain - "http://example.com". We didn't check that time but now find duplicate pages and very confused what next. Please answer: Do search engines penalize for the change of domain name? www.example.com vs example.com? How can go back (or, should we really?) to www.example.com? I did redirect .htaccess rewrite from nonwww to www - but now our site is launched as without www. Confused so Please advise ASAP. Thanks a Million
Algorithm Updates | | GreenBirdMedia0 -
Choosing Domain Name
I am trying to choose between two domains:- Lets call them www.exampledeals.com www.examplediscountsforum.com While 1 is shorter than 2, people don't search for 'Example Deals' but they do search for 'Example Discounts' is quite large numbers, therefore 2 containts all the keywords. How much does including the keywords which you are targetting in the domain affect ranking these day?
Algorithm Updates | | easymatt0 -
New registered domains
Always looking for easier ways to identify new clients needed SEO help. I wondered is it possible to find newly registered domains ? Could an api be made to pull out domains listed via date registered.
Algorithm Updates | | onlinemediadirect0 -
Is a slash just as good as buying a country specific domain? .com/de vs .de
I guess this question comes in a few parts: 1. Would Google read a 2-letter country code that is after the domain name (after the slash) and recognize it as a location (targeting that country)? Or does is just read it as it would a word. eg. www.marketing.com/de for a microsite for the Germans www.marketing.com/fr for a microsite for the French Or would it read the de and fr as words (not locations) in the url. In which case, would it have worse SEO (as people would tend to search "marketing france" not "marketing fr")? 2. Which is better for SEO and rankings? Separate country specific domains: www.marketing.de and www.marketing.fr OR the use of subfolders in the url: www.marketing.com/de and www.marketing.com/fr
Algorithm Updates | | richardstrange0