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What is the Proper Inbound Linking methodology? Is PR Sculpting gone?

Intermediate & Advanced SEO

604

BeytzNet last edited by

Hi,

I know that once there were discussions about "navigating" all links top wise to the main pages - for example to category pages in e-commerce sites.

What is the proper methodology today?

One example:

Should I link out from a category main page which shows my products (a serious landing page) to a page that explains about the product?

It makes sense but I don't want my about page to become the more important page (even though it does link back to the products category page).

Thanks
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