Has Google changed how it displays metatitles for business listings?
-
Our company now does not display the meta title for company specific searches for certain stores, but not all of them (yet). Is this something new and are there any potential SEO ramifications or benefits?
-
If you want google to pick up the meta title you want you need to tweak your on-page optimization, as per my previous answer.
If you check both homepages, toyota and honda, with some keyword densitiy analyzer tools you will see differences, make changes till you convince google to accept your meta title.
One difference in those pages is pretty obvious once you scan it with a keyword density analyzer.
-
-
I don't think it's all that odd. In fact I think google is doing a good job at trying to match what the user is looking for.
If I search for "leith honda" I am much probably looking for someone named leith related to “honda”, and if you look at the source html of the serp result for your business you will see you have put "leith honda" in a lot of places, image alt, href titles, page body... Google guess that “leith honda” is a better title, when compared to the meta-title of that page, sounds appropriate.
On the other hand when searching for “honda dealer in raleigh” the meta-title, which does contain the three keyword honda+dealer+raleigh sounds just right for what the user may be searching with that query.
-
Google takes your meta-title as a mere suggestion, it usually show the proposed meta-title as “the” title in SERP but you have no guarantee.
If google finds your title is too short, over-used, poorly written, stuffed with keywords, or inadequate for the page content / searched query will sometimes create its own title.
-
I'm not able to replicate what you are saying. Google is showing the correct titles for me.
Any chance you upload a screenshot?
-
Yeah - when comparing Leith Honda versus Leith Toyota (same web providers), the SERP shows Toyota's meta title but for Honda just says 'Leith Honda'. The URLs are www.leithhonda.com and www.leithtoyota.com. When you do a Google search for Honda Dealer in Raleigh the meta title that shows in the SERP is what we have on the website. Very odd...
-
It definitely sounds like something on your site. Can you share the URL or an example of a page where you're seeing this in the SERP in order to better help you? Thanks!
-
We have set meta titles for all of our pages, but the result on the SERP for our business name does not show what we have in the meta title. It just shows the name of our business. I have not seen this before and wonder if this is a change to Google's algorithm and how (if at all) it impacts us...
-
I don't know if I specifically understand what you are asking. Google hasn't changed the way it uses meta titles. If you have not specifically designated the meta title for your pages, your platform might pull information from the page to populate the title tag. Without seeing the actual page I can't be more specific than that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my product trending country is Australia while i am based in US .so for analyzing SERP should i change my search setting to Australia or go with US?
I selected an affiliate keyword .now the next step is to analyze the SERP and look for competitor .if my current search setting is US and google trends show that my product is trending in Australia ,so should now i change my search setting to Australia or go with US?
Keyword Research | | Niu843jr0 -
When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why?
When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why does this happen?
Keyword Research | | Noblemoz1 -
Should I use our brand when choosing keywords/making lists?
I have recently joined an accounting firm and am in charge of SEO as we revamp the website. As this is the first time I've done SEO for this type of site, my question is: Should the keywords I choose include our Brand (name of the company) in the keyword. For example, I'm not trying to rank #1 for "Careers" but I do want to rank #1 for " <ourbrand>Careers". So, should I include the brand when doing my research, making lists, etc.?</ourbrand> If the question doesn't make sense, please ask for clarification.
Keyword Research | | CKinsley0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
Small Doubt about Google Keyword Tool Search Data
No. of searches for some query in Google Keyword Tool for a specific country shows data for last 12 months or for last 1 month? Please reply. 6hHTw.png
Keyword Research | | ksbnok0 -
Is Google mistakenly identified names in the website?
When i search "Song for a stormy night nhaccuatui" (nhaccuatui is nhaccuatui.com) URL: https://www.google.com.vn/search?q=Song+for+a+stormy+night+nhaccuatui&pws=0&hl=en Google result bold Zing - Google may have trouble doing that? This may affect the SEO cause of nhaccuatui or not? P/S: Sorry for my English. xiT4a.png
Keyword Research | | LeQuy0 -
SEO research via Google Adwords
I've read several times of this technique for determining if a particular keyword phrase is worth the effort of optimizing for in organic search. In Adwords create an Ad Group with a single exact match keyword phrase and let it run in Adwords until you have enough clicks to measure valid results (I've often heard 200-300 clicks). If you are unable to convert the search term via paid search, the theory goes, it's probably not worth the effort to rank top 3 for that phrase and you should put your efforts elsewhere. Do any of you use this strategy? If so, have you found the results to be pretty consistently accurate? Thanks, Mark
Keyword Research | | DenverKelly1 -
Does google exact match domain name bonus work if the keywords are reversed?
For example, we all know that there is a ranking boost to having a domain name: http://bluewidgets.com when someone searches for "blue widgets". But would the domain name http://widgetsblue.com also get a bonus in the serp for "blue widgets" ?
Keyword Research | | adriandg0