Different transaction data social channel on Google Analytics

[footd]

Hi there,

On my ecommerce, in order to find out the number of transactions that came directly from my social channels I go to Acquisition->Channels and then I look at the column Transactions for the Social channel.

Surprisingly this number differ from the one that I find under Acquisition->Social->Overview and then I select Transaction under Conversions. Then I look at Last interaction Social Conversions to find the number of transactions. The two quantities are totally different for a month window and they should be the same. Can any of you explain to me the reason why?

Thanks and regards

[max.favilli]

I agree with your math. Last thing I would check is the attribution window for the channels:

https://support.google.com/analytics/answer/2795871?hl=en

In the social-> section is fixed to 30 days (as far as I know).

Hope this help.

[footd]

Hi there,

Yes, I am counting the same goals. Under channels->social I am looking at transactions, 62 in total. Under social-> overview with just ecommerce transactions selected I have 52 contributed social conversions and 25 last interaction social conversions. The numbers don't match. My understanding is that I should see 62 last interaction social conversions not 25. Please correct me if I am wrong.

Thanks and regards

[max.favilli]

Are you sure you are counting the same goals?

In both places, channels, and social->conversions, you can filter out the different goals you have set. Be aware in social->conversions by default is summing up all the goals.