Ecommerce data in universal analytics
-
Does any have the same issue. We are tracking e-commerce data in GA universal. We are finding that sales are being recorded on the day of the sale and again a few days later. It does only seem to be 1 or 2 sales that do this not all.
Does anyone have any suggestions? Much appreciated.
David
-
I have this issue and for a couple of reasons:
The first being someone adds something to the order after they place it. This is the most common for me. Because the order is already placed and has the same order number, it just puts the whole thing back through Analytics.
The second time I see this happening is when someone uses Paypal. It is recorded once when the order is placed and when we get the transaction from Paypal and enter it into our website.
The third time I see this is when there is unusual change to the order, like a return, a discount added, a cancellation. If you track your revenue by Sales Performance you will be able to filter out the old orders by order number. It is a little time consuming, but you will get the clear picture. You can export the data to excel and remove duplicates, or filter them out manually if you do this daily like I do. If you do it by month it is easier to filter out the duplicates with the "remove duplicates" tool.
Oh, I have found this is most common with users who are in IE, Safari or Opera. I am not sure why, I don't see it happening a lot in Chrome or Firefox.
-
I'd agree with Max.
My initial thought is that somehow, the conversion to purchase tracking code is being triggered (properly) when the end user places an order and gets to the order success / confirmation page.
It's possible that when you are processing the order for shipment, or something like that, you are inadvertently triggering the same code? It could also be possible that the end user, going into their account to check on shipping status, etc, is re-invoking the trigger for the conversion to purchase / eCommerce order.
I hope that helps...
-- Jeff
-
Check your tracking code. Never seen that happen to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Filter staff IP address in Analytics
Hi, I'm trying to filter staff visits from Analytics on a new view. IT have given me an IP address range and I have found the following advice: "For an IP address range, you’ll have to select Custom Filters, then choose Exclude, and IP Address from the dropdown list. Then, enter a regular expression for the IP Address" If this is correct, how do I write the IP address range 1xx.xxx.xxx.160 - 1xx.xxx.xxx.223 in RegEx? Thanks
Reporting & Analytics | | Houses0 -
Universal Google analytics e-commerce tracking code?
Hi Mozzers, I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page? Can someone send me a sample of code I need to be adding? What kind of customization does it require? The more details you can provide the better! Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
Cross domain tracking Google Analytics
Hi there, Got a question on cross domain tracking: We have a couple of TLD's to serve localized content to our visitors, next to our main .com TLD where our app is running as well in a subdomain. Situation is this: Local sites:
Reporting & Analytics | | jorisbrabants
marketingsite.be
marketingsite.com.br
marketingsite.fr Main site: marketingsite.com
app.marketingsite.com Conversion gets triggered when somebody ends up in app.marketingsite.com/firstuse for example. People can sign up at the local site filling in their email but they end up in app.marketingsite.com/firstuse Reading this article on cross domain tracking I'm getting a bit confused on the setup of the tracking code itself. The sample code provided shows these two lines: ga('require', 'linker'); ga('linker:autoLink', ['maindomain.com','targetdomain.com']); Now the question 🙂 Is it correct when I think that maindomain should be replaced with our local TLD's on every one of those, and that targetdomain is where the conversion happens? In this case the .com site?0 -
Self-Reffering Traffic After upgrading to Universal Analytics
Backstory: We have always had an issue with self-referring traffic but in waiting for the UA upgrade we put it on the backburner for getting fixed. We have now upgraded to UA and I was under the impression that GA would automatically exclude the domain associated with a property as a referral source. However this is not what I am seeing under my referral traffic source. With 10 websites having issues with this I need some help. Should I use the referral exclusion list? Also on a handful of our sites we have region specific URLs, I am also seeing these come in as self-referring traffic. I should also mention that about 85% of our sales are being attributed to the self-referring traffic. Here are two sites for example sake: ZootSports.com and K2snowboarding.com
Reporting & Analytics | | K2_Sports0 -
Identifying Bots in Google Analytics
Hi there, While you can now filter out bots and spiders in Google Analytics, I'm interested in how you identify a bots and spiders in the first place. For example, it used to be thought that Googlebot wouldn't appear in GA as it 'couldn't process Javascript' but now Google has announced new developments for its crawler with regards to interpreting javascript and CSS, this argument isn't as cut and dry. I'm not suggesting Googlebot appears in Google Analytics, but I am saying that you can't make the case that it won't appear only because it can't interpret JavaScript. So, I'm interested to see what metrics you use to identify a bot? For me, the mix of Users > Browser, Users > Operating System Version is still quite handy, but is it possible to identify individual bots and spiders within Google Analytics? And would Googlebot appear?
Reporting & Analytics | | ecommercebc0 -
Google Analytics subdomain ecommerce tracking flatlines :-(
Buongiorno from 19 degrees C wetherby UK 🙂 This website http://www.philpotts.co.uk/ contains a shop sub domian @ http://shop.philpotts.co.uk/. I configured the site Ga analytics code to include the subdomain (see below code). I had to do this as i was getting refferal data from the actuall subdomain. But after following the instructions on p117 of cutroni's ga book things have gone wrong, mainly now eCommerce data has dissapeared 😞 So my question is please: "Why has installing the GA code above caused eCommerce tracking to suddenly go dead?" Grazie tanto,
Reporting & Analytics | | Nightwing
David0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
Analytics bounce rate change
Hi mozzers, I have a little riddle. A few weeks ago the bounce rate on one of our website dropped 90% - from 45 % average to 5 % average. We haven't changed much in the code of the site, layout or anything else. The traffic is pretty stable too. Anyone can guess why? Or have experienced something similar? xOvrb.jpg
Reporting & Analytics | | ThomasHgenhaven0