Google Analytics Offline Conversions
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Hi All,
I've been searching the net for this for a while now and haven't found any suitable solutions.
I'm looking at a way of importing conversions into Analytics. For a business I work with there is currently a split between
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Contact Form Submissions (we can track)
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Mobile Website Calls (we can track)
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Offline Calls (visit the website via AdWords and pickup the phone)
We currently record all call data so we can see just how many calls we are getting from the campaign, and we take notes on keywords and time of call. So manually we can figure out the conversion rate.
I was wondering if there was a way to mark certain visits as conversions manually? I'm pretty sure there isn't, but figured this would be the best place to ask!
Thanks in advance!
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IfByPhone actually owns Mongoose Metrics now. I manage a fairly large amount of AdWords campaigns. I truly believe that the free conversion tool that AdWords provides outranks any other service for the simple fact that there is no cost and you get the same amount of information. I wish there was a better way to tie revenue to keywords.
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Hi Monica,
Agreed there are no perfect tracking options out there. With CallRail, it automatically pushes an event to Google Analytics and can automatically push conversions based on simple logic. However, it does lack true revenue tracking. That being said, the list of events that CallRail pushes is very easy to map back to the revenue. I have personally implemented CallRail, IfByPhone, and Mongoose Metrics for 20+ clients and agree that none are perfect though.
Mongoose Metrics does have a cool way for an agent to log the revenue at the end of the call and likelihood that the lead will close or if they already have. However, it is still not automatic and depends on the agent remembering/entering accurate information.
A newcomer to the game that I have heard great things about is LogMyCalls. It does automatically analyze a conversation and provide very valuable summaries. It is great for training from what I have heard. However, since I have not personally used it, I did not want to recommend it just yet.
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David, I still believe that is only half of the equation. Actually tracking the conversions back to the campaigns to include the revenue is not possible just by using the dynamic numbers. Google Conversion Tracking uses the dynamic numbers as well. There are a host of call tracking softwares out there, my favorite being IfByPhone. They all lack the ability to accurately track the revenue back to the call. Most are only approximations.
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In order to close the gap and move closer to the Holy Grail of complete tracking, you are going to need a dynamic number insertion call tracking solution. The way this works is a small piece of code (javascript) similar to a Google Analytics code snippet is installed on your site. This allows the call tracking software to determine the source of the visit (i.e. Facebook, Google Organic, AdWords, etc.) and dynamically swap the number the viewer sees. For example, if your usual number is 800-456-7890, the software "knows" that the end-user originated from AdWords, cookies the user as an AdWords visitor, and serves a new number (i.e. 800-123-4567) that forwards to the 800-456-7890 number. When the number forwards, it will create a virtual website visit that is tracked in Google Analytics. Even if the visitor comes back later on, it will use the cookie placed to serve them the same dynamic number.
My company uses a solution named CallRail. It is as easy to set up as Google Analytics and then the account setup takes between 15-60 minutes depending on how in-depth you want to go with numbers and settings. VERY easy to use. I implemented this for many clients when I was a consultant and have been a happy customer for some time.
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I really wish there was a way to record phone revenue from AdWords. I am using their goal conversions to track phone calls as well. I have 127 campaigns and over 5000 products so manually calculating the revenue is impossible. I spoke with a company a few months ago called Invoca, they monitor calls and manually record conversions for you. So, if someone calls from AdWords, they can screen the call and record the revenue for you. That is the only thing I have come close to as far as being able to tie conversions to AdWords.
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Unless you have a way of marrying the conversion to a specific visit, then now. If you do have specific information (like dynamically generated phone numbers) you can use the Data import feature.
https://developers.google.com/analytics/devguides/config/mgmt/v3/mgmtDataImport
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