Alternate Hreflang Problem
-
We have two travel websites.
One in English language for people living in the UK.
One in Turkish language for people living in Turkey.The major difference is:
English (UK) website shows 4+ nights accomodation prices because UK travellers never come for less than 4 nights.
Turkish website shows 1-night, 2-night, 3-night prices because Turkish travellers never stay for more than 3 nights.We are using rel="alternate" hreflang="x" tags properly on our two websites.
Today, I am disappointed to see Google display the wrong result.
When a user in Turkey searches a Turkish keyword on Google.com.tr;
Google is showing the English language website.When I click on Search Settings > Language;
I see that English is selected under this question:
"Which language should Google products use?"This is a big problem for us.
Many rich users in Turkey, who are more willing to buy our services, speak English fluently and they may choose to use Gmail in English.But we are losing business because these Turkish customers don't convert at all on the Enlish (UK) website because of the reason I explained above.
1) What can we do?
2) If we remove the rel="alternate" hreflang="x" tags now, will it hurt any of the websites?
We have seen an increase in Google rankings for the Turkish language website after using rel="alternate" hreflang="x" tags.Izzet
-
Thank you Oleg.
This partilly solves the problem.
Google will still show English title and the click-through rate from the SERPs will be relatively much lower.I guess the only way to solve this is to remove the hreflang tags, but I have some concerns.
-
Keep the hreflang tags but add your own layer of verification.
Look up the visitor of the country and redirect to the proper version of the site.
Google looks at hreflang as guidelines and sometimes doesn't follow it perfectly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang implementation via sitemap - don’t need canonical tags?
Hi, Quick easy question here I hope! An international site has hreflang and canonical tags in page head sections and also hreflang in the sitemap so I can see one version needs removing. The head section versions are relative URLs and need updating so think we will keep the sitemap hreflangs instead. If the sitemap implementation is going to be used (sitemap auto-updates when changes are made to pages so seems easier to do this way) am I right in thinking No canonical tags are needed at all (and can safely be removed from head section too?). Pretty sure links included in sitemap are assumed to be canonicals, or any issues with this approach? Will be using x-default for the default language version of homepage too.
International SEO | | MMcCalden0 -
Correct Hreflang & Canonical Tags for Multi-Regional Website English Language Only having URL Parameters
Dear friends, We have a multi-regional website in English language only having the country selector on the top of each page and it adds countrycode parameters on each url. Website is built in Magento 1.8 and having 1 store with multiple store views. There is no default store set in Magento as I discussed with developer. Content is same for all the countries and only currency is changed. In navigation there are urls without url parameters but when we change store from any page it add parameters in the url for same page hence there are total 7 URLs. 6 URLs for each page (with country parameters) and 1 master url (without parameters) and making content duplicity. We have implemented hreflang tags on each page with url parameters but for canonical we have implemented master page url as per navigation without url parameters Example on this page. I think this is correct for master page but we should use URL parameters in canonical tags for each counry url too and there should be only 1 canonical tag on each country page url. Currently all the country urls are having master page canoncial tag as per the example. Please correct me if I am wrong and **in this case what has to be done for master page? **as google is indexing the pages without parameters too. We are also using GEOIP redirection for each store with country IP detection and for rest of the countries which are not listed on the website we are redirecting to USA store. Earlier it was 301 but we changed it to 302. Hreflang tags are showing errors in SEMRush due to redirection but in GWT it's OK for some pages it's showing no return tags only. Should I use **x-default tags for hreflang and country selector only on home page like this or should I remove the redirection? **However some of the website like this using redirection but header check tool doesn't show the redirection for this and for our website it shows 302 redirection. Sorry for the long post but looking for your support, please.
International SEO | | spjain810 -
Hreflang made simple
I have a client with a Shopify site. It is a clone of the 'main' website which is a .co.uk domain. Client wants to use .com.au for Australia and New Zealand. All are English language. How should we structure hreflang tags? Or is there a better way to target the .com.au website at Australia/New Zealand?
International SEO | | muzzmoz0 -
Hreflang tags
I know these are intended for specifying different language/regional versions of one site, but can they be used to specify just ONE country (eg. "en-au")? Or does it only work to specify an ALTERNATIVE to another language/region variation?
International SEO | | muzzmoz0 -
Worldwide and Europe hreflang implementation.
Hi Moz ! We're having quite a discussion here and I'd like to have some inputs. Let me explain the situation and what we plan to do so far. One of our client has two separate markets : World and Europe. Both pages versions will be mostly the same, except for the fact that they will have their own products. So basically, we'd want to show only the European EN version to Europe and the standard EN version to the rest of the world, same goes for FR and ES. As far as IT, DE, CS and SK, they will only be present within the european version. Since we cannot target all Europe with a single hreflang tag, we might have to do it for every single european countries. Regarding this subject, SMX Munich recently had quite an interesting session about this topic with a confirmation coming from John Mueller saying that we can target a single URL more than once with different hreflang tags. You can read more here : http://www.rebelytics.com/multiple-hreflang-tags-one-url/ So having all this in mind, here's the implementation we plan to do : www.example.com/en/ Self canonical www.example.com/fr/ - hreflang = fr www.example.com/es/ - hreflang = es www.example.eu/it/ - hreflang = it www.example.eu/de/ - hreflang = de www.example.eu/cs/ - hreflang = cs www.example.eu/sk/ - hreflang = sk www.example.eu/fr/ - hreflang = be-fr www.example.eu/fr/ - hreflang = ch-fr www.example.eu/fr/ - hreflang = cz-fr www.example.eu/fr/ - hreflang = de-fr www.example.eu/fr/ - hreflang = es-fr www.example.eu/fr/ - hreflang = fr-fr www.example.eu/fr/ - hreflang = uk-fr www.example.eu/fr/ - hreflang = gr-fr www.example.eu/fr/ - hreflang = hr-fr etc… . This will be done for all european countries (FR, EN and ES). www.example.com/en/ - x-default Let me know what you guys think. Thanks!
International SEO | | Netleaf.ca0 -
Are my hreflang and canonical link tags set correctly?
Currently we have a website in english but over time we will roll out parts of the whole site in different languages for different countries which will also result in country specific English versions of the website. The goal is that Google shows the country specific version of a page in a native language or English if available or falls back to the default English version of the same page otherwise. I listed below how we plan to use hreflang and canonical link tags to achieve this and was hoping to get some feedback from the Moz community if this will work as expected. (1) A page (www.mysite.com/page1) exists only in English as default. Users should be able to find it in every country unless there is an English version specifically for this country. We would use the following tags: (2) A page exists in English (www.mysite.com/id/en/page2) and Bahasa (www.mysite.com/id/id/page2) for a specific country (Indonesia in this case). Users in Indonesia searching in English should find the country specific English page. Indonesians searching in Bahasa should find the Bahasa version of that page. We would use the following tags on the English version: and therefor the following tags on the Bahasa version: In this case there wouldn't be a default English version available for the page. (3) If a page exists in English global, English for Indonesians and Bahasa for Indonesians we would use: on www.mysite.com/id/en/page3 on www.mysite.com/id/id/page3 on www.mysite.com/page3 If www.mysite.com/id/en/page3 and www.mysite.com/page3 are very similar we would risk google picking the page they want to rank for an english keyword searched in Indonesia, correct? (4) If a page in (1) and (2) can be reached with a different URL, we would only use a canonical and don't specify any hreflang tags e.g.: www.mysite.com/en/other-url-to-page1 or
International SEO | | ddspg
www.mysite.com/id/en/other-url-to-page2-english-indonesia (5) If a page that exists as global English page becomes available in English for a specific country as e.g. www.mysite.com/uk/en/page1 we would use the following tags: and also add one more hreflang to www.mysite.com/page1: The assumption here is that Google would rank the localized page instead of the global page after crawling our site again. But since this will be a new page, are we going to lose traffic because www.mysite.com/uk/en/page1 won't rank as well in the beginning (e.g. no offsite optimization)?0 -
Can multiple hreflang tags point to one URL? International SEO question
Moz, Hi Moz, Can multiple hreflang tags point to a single URL? For example, if I have a Canadian site (www.example.com/ca) that targets French and English speakers can I have the following: or would I use: Any insight would be very helpful and greatly appreciated! Thank you in advance!
International SEO | | DA20131 -
International hreflang - will this handle duplicate content?
The title says it all - if i have duplicate content on my US and UK website, will adding the hreflang tag help google figure out that they are duplicate for a reason and avoid any penalties?
International SEO | | ALLee1