Should I link G+ and social accounts to internal pages?
-
Hi Gang,
We are a multi-state law firm (Indiana, Michigan, New Mexico) that is looking to increase ranking for Michigan and New Mexico for 2015. (Michigan and New Mexico used to exist as subdomains under 2keller.com but have now been incorporated as pages under the main domain.)
The question is whether or not we link directly to what we call the "main state pages" from various accounts like G+, FB, Yellow Pages, Yelp, etc.?
For example, should we link from our New Mexcio G+ page to our New Mexico main page, or should it be linked to the main domain at 2keller.com where our general branding is on display?
I seem to remember somewhere seeing a Whiteboard Friday or some other forum in which Rand had spoke to something similar. I believe he advised AGAINST trying to control the "user experience" for instances like these, but I can't locate same.
I understand that clients/customers are looking for our main brand, but it would seem to be the better experience to get users in state specific locales to their state specific page. Am I thinking wrong about this?
Thanks in advance!
Wayne
-
Hey Wayne!
The WB Friday you're referencing isn't ringing an immediate bell with me, but as to your question, what RangeMarketing has mentioned would be standard Local SEO advice. Provided your location landing pages are of high quality (not thin or duplicative) and feature all of the info the customer needs to understand your services and contact you, then yes, it is considered a best practice to use these URLs in your citation building. Additionally, these types of landing page URLs for your various physical locations may help reduce the risk of Google merging your listings on their end, because the URL is one of the signals differentiating the various locations. Hope this helps!
-
Hi Wayne,
When dealing with multiple locations, it's best to link location specific Google+ pages to the location pages you have set up on your website.
Laura had great answer for a similar question here: http://moz.com/community/q/how-to-best-use-schema-tags-for-multiple-locations
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should an internal link open in a new tab or in the same window?
Should an internal link open in a new tab or in the same window? Seems like this is an issue that has never had a definitive answer one way or the other. But I couldn't find any recent articles from reliable sources taking a stance and answering this question. Does anyone know if user engagement metrics (time on site, bounce rate, pages per visit) are impacted if a user clicks a link that opens in a new tab? Thanks!
On-Page Optimization | | NicheSocial0 -
Unique Pages with Thin Content vs. One Page with Lots of Content
Is there anyone who can give me a definitive answer on which of the following situations is preferable from an SEO standpoint for the services section of a website? 1. Many unique and targeted service pages with the primary keyword in the URL, Title tag and H1 - but with the tradeoff of having thin content on the page (i.e. 100 words of content or less). 2. One large service page listing all services in the content. Primary keyword for URL, title tag and H1 would be something like "(company name) services" and each service would be in the H2 title. In this case, there is lots of content on the page. Yes, the ideal situation would be to beef up content for each unique pages, but we have found that this isn't always an option based on the amount of time a client has dedicated to a project.
On-Page Optimization | | RCDesign741 -
What on-site issue could be causing Moz to not detect internal links?
Hey guys, We've done a crawl and none of our internal links are showing up. Are there any on-page factors that would prevent Moz from being able to detect our internal links? Thanks!
On-Page Optimization | | ATMOSMarketing560 -
Too Many On-Page Links
Hello. So, my SEO team has worked very hard to finally resolve RogerBot/GoogleBot specific Crawl Errors either manually or programmatically can be fixed for our Budget Blinds USA Pro Campaign. We've done a good job even if a lot of it came from Robots.txt file entries as this was the most efficient way our client chose to do it. Good news is most of it is CMS configuration and not bad site architecture. That being said our next big volume of Crawl Errors is "Too Many On-Page Links". Our Moz DomainRank is 61. Our client, on this new version of the website, added a large nav-based footer which has duplicate links from the Header Main Navigation. I believe our solution is to put in No-Follow Metatags at the Footer Link Level, so we don't zap Page Authority by over-dividing as you recommend. Is this the best way to resolve this? Is there any risk in this? Or is a 61 DomainRank high enough for RogerBot and GoogleBot to crawl these anyway? Please advise,
On-Page Optimization | | Aviatech0 -
Too many links??
Hi mozzers I have a question that I need some feedback on please, I run 2 websites both e commerce retail sites and both doing well with SEO however, Our strongest site and parent site so to speak links to our sister site. Here is the outline. Site1 parent site is hosted on a unique URL and on a VPS. I have 384 links coming into this site from the other sister site. from various pages Site 2 the sister site, has 68,864 links coming in from site 1 as we have a link in the footer on site 1 to the home page of site 2. So far we have had no adverse affects from the Google zoo releases, however I am concerned that this many links will soon get penalized. Thoughts from anyone please? I am considering removing the footer link, thus removing 68,000 + incoming links. Looking for any advice here please. thanks Ryan
On-Page Optimization | | RyanC10 -
Links to subfolders
Hi everyone, I would like to know your opinion on this. Do you feel like optimizing, especially pointing links to a subfolder, e.g. www.domain.com/en/ (english language), should be the same as doing that for the main URL (another language)? That said, do you think all the domain will benefit from anchors to subfolders? Thanks a lot!
On-Page Optimization | | SEOpt0 -
Optimizing Internal Links to Homepage
I've read that the Bots only count the first link on a page. My navigation has 2 links to my homepage - 1 from the logo keyword.png alt txt=keyword & 1 text link 'keyword.' Now in my content does it have any seo value to link relevant pieces of text back to the homepage? Thanks Jason Jackson
On-Page Optimization | | JasonJackson0