SEO SEA strategy
-
Hi, At this time i encounter the next problem as SEO at a retailer. They increased there SEA budget on branded and non branded keywords the generate more traffic on the Adwords campaign. But Now the SEO traffic is decreasing and the SEA traffic is getting bigger and bigger.
Especialy on mobile devices where you only see the adwords link and no organic link without scrolling.
It's also good for the conversion rate, so we have to do this. But i am curious how other SEO's deal with this thing. What will you do to find new sources of organic traffic? Are you using more longtail keywords or low volume or other things. Like to hear from you.
Grtz, Leonie
-
Hi Monica, i am also not happy with this situation, especialy it's gonna be difficult to reach my kpi's when SEA is performing on SEO's traffic, but i have to find a solution to reach my goals. the conversion rate has changed, 1% less.
what you say: "I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased"
Is something i want to do, i told the SEA guy about his, but he said it has no use, but now you write te same i'm gonna do it. Thanks for that!
Grtz, Leonie
-
Hi Leonie,
I hate organic cannibalization. The company I am working for now had a monthly AdWords spend of 100k and 0 organic rankings. Of course, you need an AdWords campaign, but you shouldn't sacrifice the organic rankings to have a productive campaign.
I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased. If the key term is on page 1 organically and paid you will exponentially increase your CTR, however you want to attract those clicks organically because CTR is important to your rankings.
Is the conversion rate higher through paid traffic? Just out of curiosity is the AdWords campaign affecting the conversion rate of organic traffic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking strategy for Backlinks
Hi, I'm a new bee here, Just wondering if we have some good but easy strategies to get a higher rank in PA and DA?
Link Building | | BeriCollection
My Store URL is [https://bericollection.com].
We are selling Shoes, Watches and smart gadgets.
We do shipping worldwide but need help from the community.0 -
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
What are the SEO value of revolving or rotating lists of links?
What are the SEO value of revolving or rotating lists of links? For example the links at the bottom of the homepage of inlandnwopera.com. The links are based in images and I am not really sure Google would pick them up but they do appear on ahrefs.com. Thank you.
Link Building | | RandyHT0 -
Is there any BAD SEO implications to acquiring backlinks from customers?
What would be the negative aspects to sending customer's requests for a backlink in conjunction with asking how their experience with us was? Backlinks are one of the toughest for our niche industry to acquire and this seems like one of the best angles to cover, since we have .edu , .mil , .gov , and many bigname companies making purchases from us. Would if be wrong to offer a small 5% discount during their next purchase if they create a backlink with us? Or if we added a " Customer's we've served " section including their logo or text link? Thank you! I hope you're all having an awesome day / week / month!
Link Building | | Deacyde1 -
Should I dicard them in my SEO estrategy?
Hi there! Some of you guys told me that I shouldn't concede too much priority to the directories in my linkbuilding stratregy. But should I incorpore it (In case it has a little impact in SERPs) or directly discard it as it has NO influence at all, what would it be more important quantity or quality? Could it have more impact a directory with PR 7 as 100 directories of PR 3 or below? Thanks
Link Building | | juanmiguelcr0 -
Local SEO Help
Getting confused about what is helpful. I have a few questions. Is it beneficial to link to other sites like wikipedia from our main url or our wp hosted blog? Does that help our SERP? We have just built a new sitemap for our site, which is good, we didn't have one before. Should I still do internal linking? 3)If I can get a person with another blog to link to us, would it better to get it in a post or on their main page with a button or text listing? Thanks everyone:) I am just trying to figure out how to spend my time wisely here.
Link Building | | greenhornet770 -
Has Anyone used Eyeflow SEO out of Pittsburgh
We are looking to have a third party do some white hat link building for us because we currently do not have the resources to do so in house and do not want to rush into a hire. We are looking at eyeflow because they are local to our area and we would have the opportunity to personally see how they do things. Has anyone had any experience with them, or have any suggestions for things to ask or be weary of? Thanks
Link Building | | ClaytonKendall1 -
SEO Agencies
I'm eager to hear peoples experiences both good and bad with SEO Agencies. I have tried many. I'm particularly interested in hearing experiences of types of link building. In my experience many SEO agencies build low quality links, that at least in my view are unlikely to stand the test of time, with one or two expections.
Link Building | | PeterM220