Address On Every page for e-Commerce site?
-
For a primarily e-commerce site, should you have your address on every page (in the footer, for example)? Or is it enough to just have it on the contact page?
Thanks,
Ruben
-
Thanks for the insights, everyone!
- Rubene
-
I'll check that out; thanks!
-
Thanks for the links! I'll check them out.
-
I would say on every page after watching this:
http://moz.com/blog/panda-optimization-whiteboard-friday
and reading this:
http://themoralconcept.net/pandalist.html
Hope this helps.
Justin
-
I'd keep it to the contact page. The address doesn't matter as much for ecommerce businesses, so plastering it on every page would be a waste of space.
-
I'd also consider the nature of the business. If their e-commerce is highly localized for some reason, it might help the user to know that they're dealing locally. If you're concerned about trust, the address is a factor, as discussed back here a few years ago: http://moz.com/community/q/does-publishing-your-physical-company-address-increase-your-google-trust
Still, it's not necessary to have it on every page to confer trust. Having it match listings in places like the BBB and search engine's own local submission tools is what is more important.
-
I'd say go with whatever you believe is best for the user. For e-commerce, you most likely do not need the physical address to be on every page, but I guess there could be some exceptions. I do believe you _should _have it somewhere, like you mentioned having it on a contact page.
Go with your gut!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internally linked pages from different subdomain must be well optimised?
Hi all, We have guide/help pages from different subdomain (help.website.com). And we have linked these from 3rd hierarchy level pages of our website (website.com/folder1/topic2). But help.website sumdomain & pages are not well optimised. So, I am not sure linking these subdomain pages from our website pages hurts our rankings? Thanks,
Web Design | | vtmoz0 -
Site Speed for Magento Site
We have our site all ready for test users but the site speed is painfully slow. Our developers are a bit stymied about what to do. Is anyone a site speed expert or know of anyone good that can evaluate our site and tell us what's going wrong? Thanks!
Web Design | | EcomLkwd1 -
Keywords in the page url for best SEO
Hello all, I am working in the keywors structure of a web and I have the following doubt: If I want to target these keywords: great food madrid and my website is: http://www.madridlive.com I do not know if I should keep either: OPTION 1: page url: www.madridlive.com/great-food-madrid or OPTION 2: page url www.madridlive.com/great-food I do not know if the search engines "understands" madrid in "madridlive", therefore I can avoid the "madrid" keyword, dicarding option 1 and going for option 2. Additionally I avoid duplication of the madrid keyword that can be seen as redundancy and also have a shorter page url. Thank you very much and sorry for such a question but I am new in this SEO field...just the excellent SEOMOZ's SEO Guide for beginners! Best regards, Antonio
Web Design | | aalcocer20030 -
Infinite Scrolling vs. Pagination on an eCommerce Site
My company is looking at replacing our ecommerce site's paginated browsing with a Javascript infinite scroll function for when customers view internal search results--and possibly when they browse product categories also. Because our internal linking structure isn't very robust, I'm concerned that removing the pagination will make it harder to get the individual product pages to rank in the SERPs. We have over 5,000 products, and most of them are internally linked to from the browsing results pages in the category structure: e.g. Blue Widgets, Widgets Under $250, etc. I'm not too worried about removing pagination from the internal search results pages, but I'm concerned that doing the same for these category pages will result in de-linking the thousands of product pages that show up later in the browsing results and therefore won't be crawlable as internal links by the Googlebot. Does anyone have any ideas on what to do here? I'm already arguing against the infinite scroll, but we're a fairly design-driven company and any ammunition or alternatives would really help. For example, would serving a different page to the Googlebot in this case be a dangerous form of cloaking? (If the only difference is the presence of the pagination links.) Or is there any way to make rel=next and rel=prev tags work with infinite scrolling?
Web Design | | DownPour0 -
Critique a site I'm working on please
Hi guys, I have a list of things to do on this website that is longer than my arm but thought I would gather a few more thoughts on the site before moving on further with it. The site is here. It went live a couple of days ago for live testing. I have a news section coming very soon at theworkplacedepot.co.uk/news - it is in live testing now. One glaring issue for me is that some of the products simply aren't "buyable". What I mean by that is that the options are too vague and too vast - as an outsider I wouldnt have a clue what I was buying! Other issues: The banner at the bottom of the HP is a test - its design will be changing. The sitemap has some issues and will be addressed. There is no area yet to "log-in". However, critique for me pretty please! 🙂
Web Design | | MattJanaway0 -
Does changing nameservers and a new site design affect SEO dramatically
We are about to change nameservers and upload a new website design design, completely rebuilt website to that new hosting, will this effect our seo efforts previously and have an effect on our SEO rankings?
Web Design | | CompleteOffice0 -
Effect of Off-Site Images
I'm getting to start work with a new client, and I've run across something I've never had to deal with before, off-site images. The site I'll be working on is for an appliance retailer, both online and physical. The way they've had their site built (not something I was part of) a third party company maintains the product inventory side of things. They're sourcing from about 35 different manufacturers, and this third party has direct access to the product information streams. They push the weekly updated information to my clients site. What this means, though, is that the product images don't live on the client's site. They're hotlinked from the third party's inventory doohickey. I've never seen something quite like this before. Has anyone else? Any ideas as to what problems I may face when it comes to on-site SEO?
Web Design | | MRCSearch0 -
Will my site structure provide decent SEO?
We have an ASP.NET MVC website with a view that can dynamically display each product we offer. The product name is hyphenated in the URL, and this is what we’re using to pull the product from the database. So an example URL would be: http://www.mysite.com/Products/Florida/Sample-Product-Name We have another view that dynamically lists the products offered for each state. This page would contain links to the URL for each product offered in that state. The URL for Florida would be: http://www.mysite.com/Products/Florida We want to make sure that when we enter a new product into the database, the product is indexed by Google the next time our site is crawled. I know that Google will crawl through the links in our website, so the new product should get indexed as long as we have a link to it. In this case, the link will be on the view that lists the products for the corresponding state. I have 2 questions: 1) Is my understanding correct that Google will index the product page as long as it can find a link to it somewhere in my site? 3) To get Google to index each URL for content that is generated dynamically from a database, is having links in my site for each URL the only way to do it? Is there something we can do with the site map? Thanks in advance everyone! -Alex
Web Design | | dbuckles0