Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Website Optimization
    5. Local SEO: City & County Pages

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Local SEO: City & County Pages

    Local Website Optimization
    3
    5
    1169
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ChaseMG
      ChaseMG last edited by

      I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through.

      Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.

      1 Reply Last reply Reply Quote 0
      • ChaseMG
        ChaseMG @TheeDigital last edited by

        Thanks! Wish we had something as catchy as the Triangle out this way, but we don't. It looks like county-related keywords have enough traffic to make it worthwhile to make pages for them. And I hate messy menus, so they'll help in that regard, too.

        1 Reply Last reply Reply Quote 0
        • ChaseMG
          ChaseMG @MiriamEllis last edited by

          Thanks! There's some search volume for county-related keywords, so I'll probably end up creating them. That, and I hate having a messy menu.

          1 Reply Last reply Reply Quote 0
          • TheeDigital
            TheeDigital last edited by

            As Miriam said, check if people search for the county. In the particular area where TheeDesign is located (Raleigh, NC) we are referred to as the Triangle (Raleigh, Durham, Chapel Hill) but almost no one searches this way. The county is Wake County, but few people search by the county name either (more in some industries than others,) and typically the city is the highest search terms. So you have to debate whether the extra effort and planning is worth the extra visitors or not.

            ChaseMG 1 Reply Last reply Reply Quote 2
            • MiriamEllis
              MiriamEllis Subject Expert last edited by

              Hi Marty!

              Good topic! Honestly, the only reason you should create county pages is if keyword research indicates that people search this way. They may in some cases, but for an HVAC company, this might not be the case. What your research teaches you will dictate whether this type of page will actually be useful to users.

              ChaseMG 1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • WebDaytona

                What's your proudest accomplishment in regards to SEO?

                After many years in the industry, you come to realize a few things.  One of of the biggest pain points for us   at web daytona  was being able to give clients a quick keyword ranking cost estimation. After multiple trial and error and relying on API data from one of the most reliable SEO softwares in our industry, we were able to develop an SEO tool that allows us to quickly and accurately get the estimated cost for a given keyword (s) using multiple variables. Most agencies can relate to that story. It’s something my colleagues and I at Web Daytona have been through before. Finding the cost and amount of time needed to rank for a keyword is a time consuming process. That’s why it’s a common practice to sell SEO packages of 5-10 keywords for about $1000-2000 / month. The problem is not all keywords are equally valuable, and most clients know this. We constantly get questions from clients asking: “how much to rank for this specific keyword?” It’s difficult to answer that question with a pricing model that treats the cost of ranking every keyword equally. So is the answer to spend a lot more time doing tedious in-depth keyword research? If we did we could give our clients more precise estimates. But being that a decent proposal can take as long as 2-5 hours to make, and agency life isn’t exactly full of free time, that wouldn’t be ideal. That’s when we asked a question. What if we could automate the research needed to find the cost of ranking keywords? We looked around for a tool that did, but we couldn’t find it. Then we decided to make it ourselves. It wasn’t going to be easy. But after running an SEO agency for over a decade, we knew we had the expertise to create a tool that wouldn’t just be fast and reliable, it would also be precise. Fast forward to today and we’re proud to announce that The Keyword Cost Estimator is finally done. Now we’re releasing it to the public so other agencies and businesses can use it too. You can see it for yourself here. Keyword-Rank-Cost-Ectimator-Tool-by-Web-Daytona-Agency.png

                Local Website Optimization | | WebDaytona
                0
              • Kevin_P

                Research on industries that are most competitive for SEO?

                I am trying to see if there is a reputable / research-backed source that can show which industries are most competitive for search engine optimization. In particularly, I'd be interested in reports / research related to the residential real estate industry, which I believe based on anecdotal experience to be extremely competitive.

                Local Website Optimization | | Kevin_P
                3
              • tntdental

                Local Business Schema Image requirement

                Hello, I work exclusively with Dentists and we have been putting our json schema in the footer for a while now. Just recently they made 'image' a requirement for the Dentist category. We already use the logo in our schema and that is an image. Since the schema is in the footer, it is on every page, and the only image on every page is the logo. Does the image we add to our schema need to be on the actual web page or could it be anything related to the business, like an image of the practice or the dentist? Would it hurt to have the logo listed twice in the schema - once as the logo and once as the image? Trying to figure out what the best thing to do is for the required 'image' field for a dentist. Thanks! Angela

                Local Website Optimization | | tntdental
                0
              • Virginia-Girtz

                301 or 302 Redirects with locale URLs?

                Hi Mozers, I have a bit of a tricky question I need some help answering. My agency are building a brand new website for a client of ours which means changing the domain name (yay...). So! I have my 301's all ready to go for the UK locale, however, the issue I have is that the site will also eventually have French, German and Spanish locales - but these won't be ready to go until later this year. We will be launching in just English for September. The current site already has the French and German locales on it as well. Just to make sure I'm being clear, the site will be www.example.com for launch, but by lets say November, we will also have a www.example.com/fr/ and www.example.com/de/ site launched too. So what do I do with the locale URLs? As I said above, the exisitng site already has the French and German locales on it, so I don't particularly want to redirect the /fr/ and /de/ URLs to the English homepage, as I will want to redirect them to the new URLs in November, and redirecting more than once is bad for SEO right? Any ideas? Would 302s maybe be the best suggestion? Thanks! Virginia

                Local Website Optimization | | Virginia-Girtz
                1
              • RichardRColeman

                SEO and Main Navigation Best Practices

                I've read a number of articles on SEO and main navigation for websites. I'd like to get a solid answer/recommendation to help solve this one. This is the situation. We're helping a local business that offers pest control and property maintenance services. Under each of these, there area a number of services available, eg, cockroach control, termite inspections or lawn mowing services, rubbish removal and so on. Is it best to have a main nav containing the top keywords for the services - Pest Control | Property Maintenance, with a drop down to the services under each. Or, a simple approach - Our Services > drop down to each - Pest Control > Termite Inspections, etc. My concern here is that they have quite a lot of services, so the nav could be way too long. Really appreciate any assistance here. Many thanks.

                Local Website Optimization | | RichardRColeman
                0
              • everestagency

                Improving SEO with no blog

                I have a client who understands the value of content for SEO - however getting them to provide some content has proven an impossible task. I've tried every way to make it easy for them. I've offered to come over to their office myself and see if I can just take 15 minutes of their time and record their answers to a few questions. The response is that's a great idea, we'll set up a time...and no time is ever good. So I've thought, what can I do without them? Unfortunately, their industry is so technical and so niche I'd need to have a law degree to even begin to understand exactly what they do, and as they are in law it's probably better to have no content than content with something even slightly incorrect in it. For now, all I can do is summarize and share news from a government website to their social media accounts. It's not highly effective. Their on-page SEO for the main site is completely optimized. I've placed them in every free listing I can possibly find - both industry and local sites. I have them update me on any local events, conferences and/or trade shows they attend for possible backlinks. What else can I do? I suppose I fear that if I can't provide them any additional results, they will stop seeing the value in SEO services, and I'd have a hard time disagreeing as I can't think of what else to do for them. Thanks for any help!

                Local Website Optimization | | everestagency
                1
              • Kingalan1

                SEO Value in Switching to ".NYC" Domain?

                Recently " .NYC" domains have become available for purchase to New York City based businesses. I own and operate a New York City commercial real estate firm, nyc-officespace-leader.com. New domain would be www.metro-manhattan.nyc Our existing domain has been in use for seven years.would there be an SEO benefit to transferring our site to .NYC domain? Or would a new domain kill our domain rank? Thanks, Alan

                Local Website Optimization | | Kingalan1
                0
              • SarahCollins

                How Best to do implement a Branch Locator for a Website with invididual location category pages

                Hi All, We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little . We want to implement a branch locator of some description to improve the user experience. From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages. My query is should I do it so if  a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?. If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch. Should I also put in a branch locator as a separate page or can It be in more places. I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages. Any advice or good examples to look at would be greatly appreciated thanks Sarah.

                Local Website Optimization | | SarahCollins
                1

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.