Lower quality new domain link vs higher quality repeat domain link
-
First time poster here with a dilemma that head scratching and spreadsheets can't solve!
I'm trying to work out whether to focus on getting links from new domains or to nurture relationships with the bigger sites in our business and get more links. Of the two links below which does the community here think would be more valuable a signal to Google? Both would be links from within relevant text/post copy.
Link 1. Site DA 30. No links currently from this domain.
Link 2. Site DA 60. Many links over last 12 months already from this domain.
I suspect link 1 but given the enormous disparity in ranking power am I correct?!
Thanks for any considered opinions out there!
Matthew
-
I would forget about Domain Authority -- it's about as useful as PageRank.
On which of those two sites should you get links? The one that is more prominently read among your target audience. If I have a website about basketball, I'd prefer a link from another big basketball site with a DA of 20 over a site on, say, cooking that may have a DA of 60.
In the age of "earning" links, the best links comes as natural by-products of just doing good marketing and public relations. And involves the process (which I outline here and here on Moz) of KPI setting, audience identification and research, messaging and positioning, channel research, content creation, and campaign execution. Do this process well over and over again forever, and the best links will come your way without you even needing to think about it.
-
Thanks for the quick responses! Much appreciated. Matthew
-
Given you are after page juice only, as far as I know after the third link from a certain domain, no matter it's DA, the incremental page juice transferred is negligible. Only exception in my experience is when 1) the additional links are deep-links, 2) content targeting heterogeneous keywords and 3) you work on to get exceptional PA for that linking page.
-
I agree with Wayne. Link 1, definitely!
- Ruben
-
Hi Matthew,
Great question. And your hunch is correct. If you already have links from the other domain, and you're confident that the DA 30 is a credible site that isn't engaging in bad practices, then do the work to earn that link!
Best,
Wayne
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavowing Affiliate Links - Domain or Actual Affiliate Link?
Hi everyone, Hope you're all having a great day, I have a question in regards to a site which I am about to disavow. Over the past 2 months a certain page of ours has dropped from the 2nd page, all the way to the 7th. I haven't been able to diagnose why, however, yesterday I discovered that a site has been using an Lafitte link on his sidebar, the link is a do-follow. Webmaster tools indicates that this site has linked to us over 24,000 times. I understand that this link could potentially ruin our rankings - however, in terms of disavowing, what is the best approach here? Do I disavow their domain, or do I disavow the actual affiliate link also? The link is placed within an image, once the image is clicked it redirects you to another link for a second then redirects to our money site. We have got in touch with our affiliate program and they have made the link a no-follow, however, we are pretty certain this site is causing issues for us and we want to go ahead and disavow. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
301 vs 410 for subdirectory that was moved to a new domain, 2-years later
Hi all, I've read a lot about 301 vs 404 and 410s, but the case is pretty unique so I decided to get some feedback from you. Both websites are travel related but we had one destination as a subdirectory of the other one (two neighboring countries, where more than 90% of business was related to the 'main' destination and the rest to the 'satellite'). This was obviously bad practice and we decided to move the satellite destination to its own domain. Everything was done 2 years ago and we opted for 301s to the new domain as we had some good links pointing to satellite content. (All of the moved content is destination specific and still relevant) Few weeks back we figured out that google still shows our subdirectory when doing specific 'site:' search and looking further into it, we realized we still get traffic for satellite destination through the main website via links acquired before the move. Not a lot of hits, but they still sporadically occur. A decision was made (rather hastily) to 410 pages and see if that will make satellite subdir pages not show in google searches. So 3 weeks in, 410 errors are climbing in GWMT, but satellite subdirectory still shows in google searches. One part of the team is pushing to put back in place 301s. The other part of the team is concerned with the 'health' of the main website as those pages are not relevant for it, and want them gone . What would you do?
Intermediate & Advanced SEO | | halloranc0 -
Competitor sites vs mine - No links, lower DA, and still beating me.
Thank you for taking the time to read my question. I have a website - berneseoftherockies.com - it is a bernese mountain dog website My competitors are Rockymountainpuppies(dot)com and Coloradobernesemountaindog(dot)com When using the Moz tools, I see they have no incoming links, except for one site has 5 links from its own pages. But when I type in Bernese Mountain Dogs Colorado - I am no where to be found, except for a you tube video. So what am I doing so wrong? They are basically doing nothing, and killing me in the serps. I have gotten social media stuff like Google +, facebook, twitter, pinterest, and youtube. They are still behind the times. So any thoughtful advice is appreciated. I mainly cater to the state of Colorado where I live. So just curious if there is something at the top of your head that you may think of that's causing my issues? Like could it be my hosting? Like can you have a black listed host? I am with Hostdime I did have a few, like 10 foreign backlinks, which I did remove or disavow I think its called. I have used the title tag tools here to get proper size title tags, and decent keyword density. I built the site for people first, then Google etc. So not sure if you are allowed to tell me, but maybe you can advise me on a decent seo company, or maybe give me a couple tips that may help me out. Please no - read the moz book, I am reading it and trying to do what I am reading. But maybe something simple is keeping me from showing up, while these other sites are. Thank you so much for any advice.
Intermediate & Advanced SEO | | Berner0 -
Does posting multiple blog entries lower domain authority?
As we continue our content marketing efforts, and increase the frequency of posting to the blog, would this impact our domain authority? We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority. Is this the case? It might not hurt a big site like SEOmoz that's already in the 90's. What about a site in the 20-30 range?
Intermediate & Advanced SEO | | cyberlicious1 -
Sub-domain or new domain for new location
I have a small law firm in Dallas, TX. I will be moving to Austin, TX in the next 2 years. My website is doing great here in Dallas, but I have focused on keyword phrases that include the word "Dallas." I would like to leave my current website as is and maintain a Dallas office to keep the business flowing from this website. I am trying to determine the best way to get Austin business from a 2nd website. I know I will need new content that includes the use of the word "Austin". My question is: Should I put the new content on (1) a subdomain (i.e. austin.copplaw.com) or (2) a new domain (i.e. copplawfirm.com). I really want to be a player for the google local search results in both cities. I can use a different name for my law firm in Austin, if necessary. Any advice would be greatly appreciated! Regards, Zac
Intermediate & Advanced SEO | | seozac0 -
Outgoing affiliate links and link juice
I have some affiliate websites which have loads of outgoing affiliate links. I've discussed this with a SEO friend and talked about the effect of the link juice going out to the affiliate sites. To minimize this I've put "no follows" on the affiliate links but my friend says that even if you have no follow Google still then diminishes the amount of juice that goes to internal pages, for example if the page has 10 links, 9 are affiliate with no follow - Google will only give 10% of the juice to the 1 internal page. Does anyone know if this is the case? and whether there are any good techniques to keep as much link juice on the site as possible without transferring to affiliate links? Appreciate any thoughts on this! Cheers
Intermediate & Advanced SEO | | Ventura0 -
Image Links Vs. Text Links, Questions About PR & Anchor Text Value
I am searching for testing results to find out the value of text links versus image links with alt text. Do any of you have testing results that can answer or discuss these questions? If 2 separate pages on the same domain were to have the same Page Authority, same amount of internal and external links and virtually carry the same strength and the location of the image or text link is in the same spot on both pages, in the middle of the body within paragraphs. Would an image link with alt text pass the same amount of Page Authority and PR as a text link? Would an image link with alt text pass the same amount of textual value as a text link? For example, if the alt text on the image on one page said "nike shoes" and the text link on the other page said "nike shoes" would both pass the same value to drive up the rankings of the page for "nike shoes"? Would a link wrapped around an image and text phrase be better than creating 2 links, one around the image and one around the text pointing to the same page? The following questions have to do with when you have an image and text link on a page right next to each other, like when you link a compelling graphic image to a category page and then list a text link underneath it to pass text link value to the linked-to page. If the image link displays before the text link pointing to a page, would first link priority use the alt text and not even apply the anchor text phrase to the linked page? Would it be best to link the image and text phrase together pointing to the product page to decrease the link count on the page, thus allowing for more page rank and page authority to pass to other pages that are being linked to on the page? And would this also pass anchor text value to the link-to page since the link would include an image and text? I know that the questions sound a bit repetitive, so please let me know if you need any further clarification. I'd like to solve these to further look into ways to improve some user experience aspects while optimizing the link strength on each page at the same time. Thanks!
Intermediate & Advanced SEO | | abernhardt
Andrew0 -
Redirecting One Page of Content on Domain A to Domain B
Let's say I have a nice page of content on Domain A, which is a strong domain. That page has a nice number of links from other websites and ranks on the first page of the SERPs for some good keywords. However, I would like to move that single page of content to Domain B using a 301 redirect. Domain B is a slightly weaker domain, however, it has better assets to monetize the traffic that visits this page of content. I expect that the rankings might slip down a few places but I am hoping that I will at least keep some of the credit for the inbound links from other websites. Has anyone ever done this? Did it work as you expected? Did the content hold its rankings after being moved? Any advice or philosophical opinions on this? Thank you!
Intermediate & Advanced SEO | | EGOL2