Google requires that businesses that serve there customers at their customers' locations must hide its address. However, this causes an notice in Moz Local advising that the Google listing is inconsistent. Is that something to just ignore?
-
I run a walking tour company that operates from a virtual office. We run tours are set locations outside the office. Because of this, Google requires that we hide our exact location. However, Moz Local is warning us that "incomplete listings can negatively impact your ability to rank well in search engine results".
Most listings won't allow you to hide an exact address. Do the search engines understand this and therefore we won't get penalized?
Thank you.
-
Hi Adam,
I want to make sure you received the answer I gave to Stephen via the Help Desk as well. Basically, right now, yes, Moz Local in marking hidden Google+ Local addresses as inconsistent and this is negatively impacting the Moz Local listing score, but coincidentally, this is something our Engineers are working on to change. I don't have an ETA, but it is our plan to stop marking these as inconsistent in the near future, and this will remove any negative impact on the listing score. Hope this helps!
-
I had the same question, thanks for making Moz aware.
-
Thank you Miriam. I did just that.
-
Hi Stephen!
Good topic. You are quite correct that Google requires companies without a staffed physical office to hide their addresses. And, in a level playing field in which all of your competitors are also hiding their addresses, there would be no negative impact. However, if some of your competitors do have staffed physical offices, it is believe by some Local SEOs that you may be at some disadvantage in not having one yourself. It's important to stress that this is a theory, not a statement issued by Google. There is likely some truth in it, though.
Now, that being said, Moz Local accepts listings with hidden addresses, but if we are marking a hidden address as inconsistent, this might be worth taking up with the Help Team to discover if it's normal for the dashboard to treat a hidden address this way. It could be a question that the Help Team will need to take up with Engineering. You can contact the Help Team here: https://moz.com/help/contact
I hope this is helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using PO Box/Virtual Address for local citations, but not GMB?
Hello. So, I am aware that it is in violation of Google My Bussiness's terms of service to use register a PO box/virtual address with GMB, but is it problematic to use such addresses for general link building with local citations, such as local directories and resource pages? Would the cons outweigh the pros (more backlinks)? And what about using one of these kinds of addresses on my website, but not GMB? Is it all so interrelated nowadays that I should steer clear of publishing a virtual address anywhere? That just seems hard to wrap my head around as PO Boxes have served a valuable function for small businesses for some 150 years. Thank you, Jon
Local Listings | | custardextract0 -
Business has one toll free number, but multiple locations
Hello, The business I work for has one toll free number (it's addiction treatment) but multiple locations. How do I handle NAP? Clients that want help call a toll free number and get recommended to specific locations. Thanks!
Local Listings | | lfrazer1230 -
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
Google Knowledge Graph Missing Telephone Information/Multiple Locations
Does anyone have experience correcting the Google branded knowledge graph for a local listing? We have an issue with the knowledge graph not displaying telephone numbers on a clients local knowledge graph panel in the SERPs (for desktop searches). We manage over 1,500 local listings for the same company and the majority of those listings display telephone numbers on the right hand side of the branded knowledge graph panel. However, a handful do not display a telephone number. If you click through the map section of the knowledge graph panel, into the Google Maps/Google My Business page the numbers are listed, they are just not showing up on the knowledge graph panel in the SERPs. The local numbers are listed on the Google My Business page. Does anyone have any experience with this and can recommend what other items we should check for that could help get the numbers to show up on the on the knowledge graph panel in the SERPs? Thanks for the help!
Local Listings | | lunavista-comm0 -
Google map listing #2
My website ranks well locally and nationally, but shortly I will be adding a second site to my business. We will be ranking it for different key words but the same location. My question is, is it possible to verify another google + & google maps listing for this site? And, what does google think about having two sites for the same business? Huge thanks in advance for any answers 🙂
Local Listings | | MissThumann0 -
Yext Listings: Why don't I see new inbound links?
The company I work for recently switched over to Yext to manage the local listings for our 275+ locations. Our listings have now been live with Yext for over 3 weeks and I'm wondering A. when should I expect to see new inbound links from these yext listings? and B. In what ways can I expedite the process? I've already re-crawled our site, but is there anything else I can do? This is my first experience with Yext so any thoughts or suggests about how to get the most out of the product would also be appreciated. Thanks,
Local Listings | | AaronPC0 -
How to add a branch location to Google+ Page
I have a verified local Google+ Page all set up for my local business and linked to my website.. it shows up nicely in local results for my city. Being ambitious I am expanding my presence into another city and would like my website to start showing up in local search for that area as well. What is the protocol for best results ? Start a new Google+ page or somehow add the branch onto the existing page (although there does not seem to be anywhere for this as the page is a local business and seems to lock it in with only a single address)..
Local Listings | | wicko1 -
What would Cause listing to fall off local search map spot?
Any reason a listing that was showing in Google between the 3 and 5 spot on local map search would suddenly disappear all together from the map position for a specific keyword?
Local Listings | | scott3150