Analytics conversion tracking?

[TheZenAgency]

Hi

One of our clients has a hotel chain currently which currently uses an online booking system which is from a third party. We are keen to set up conversion tracking to track the number of bookings made however are we able to do this if the URL destination is not on the clients website? Or will it be a case of just tracking the number of people who click the link to go to the third party payment site?

Kind Regards

[TheZenAgency]

Thanks for the help guys, ill pass this info on to my developers and get this implemented.

This seems like a more solid way of doing it and will avoid the issue of cart abandonment

[OlegKorneitchouk]

You can ask the booking site to fire off a javascript ecommerce tracking code that will add the tracking info to your analytics. You just need to set up cross domain analytics tracking - https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSite

[RyanPurkey]

There are a couple options for this, and you'll have to dig a little deeper in order to find which one works for your client / third-party combination.

Some third-party ordering systems allow you to carry over tracking variables or tracking code into their system in order to measure the conversion from their software into your analytics. You'll also want to add their order system back into your analytics as a non-referral visit or else you could be seeing inflated referral numbers.

Another option is to make sure the third-party is using a confirmation page on your clients domain, that way any visit to that page is counting as a conversion (and you're not getting inflated numbers from cart abandonment).

That should give you a few options. Ideally the third party should have documentation and support on how they can best deliver conversion results.  Cheers!