The concept of Blogging
-
Can anyone describe the fundamentals of blogging?
Should I be aiming blog posts at "subject A vs subject B" or more on recent projects that have been worked on such as "keyword working with company A to complete subject X" ?
Also, should I allow comments on posts and filter out the spam using plugins and manual methods or should I just turn them off and forget the hassle?
Any help would be grand!
-
Hi Shaun,
Thanks for asking your question. What you do with your blog should be guided by what your goals are. Some industries are an easy, natural match for blogging. For example, a bakery can blog about awesome wedding cakes they've created for weddings in Los Angeles. They can post gorgeous photos, write up a description of the cake, icing, decorations, and talk about the venue to which they delivered the cake. By taking this approach, the bakery can hope to attract traffic from people searching for a wedding cake baker in LA.Some industries have to work harder to find something inviting and interesting to blog about. An attorney might be a good example of this. However, let's say he's an accident lawyer. He can potentially write about new driving laws, bicycle-friendly cities, accident avoidance, and news about local or national cases involving accidents. In such a case, his goal might be to demonstrate his involvement in his field and his expertise to readers, while also showing to search engines that his website/blog is a lively, frequently updated entity, enabling him to surpass more static competitors.
So, depending on what your business does, yes, showcasing your work with clients in some posts could be great, while other posts might focus on tactical advice about what you do for a living, or highlighting news in your industry that you feel is important. Different kinds of posts make a blog interesting.
Yes, I definitely recommend using a spam fighting plugin. I use Akismet and it blocks thousands of spam comments for me every year.
Allowing comments on your blog means that you are inviting interaction, and as this is the whole point of blogging, the decision to turn off comments would mean that you do not want people to be able to talk to you about what you write. There are some instances in which bloggers do this, but in my opinion, that takes away one of the key points of their having a blog and they might as well just be publishing a series of static articles. There could be exceptions to this, of course, but in most cases, the point of blogging is to interact with the public, so giving them a voice is an important part of that.
Hope this helps!accidents. In such a case, his goal might be to demonstrate his involvement in his field and his expertise to readers, while also showing to search engines that his website/blog is a lively, frequently updated entity, enabling him to surpass more static competitors. So, depending on what your business does, yes, showcasing your work with clients in some posts could be great, while other posts might focus on tactical advice about what you do for a living, or highlighting news in your industry that you feel is important. Different kinds of posts make a blog interesting. Yes, I definitely recommend using a spam fighting plugin. I use Akismet and it blocks thousands of spam comments for me every year. Allowing comments on your blog means that you are inviting interaction, and as this is the whole point of blogging, the decision to turn off comments would mean that you do not want people to be able to talk to you about what you write. There are some instances in which bloggers do this, but in my opinion, that takes away one of the key points of their having a blog and they might as well just be publishing a series of static articles. There could be exceptions to this, of course, but in most cases, the point of blogging is to interact with the public, so giving them a voice is an important part of that. Hope this helps!
-
Blog how you want to blog and how you think it will interest the reader.
From memory I don't really think blogs with massive amounts of comments rank overly well, could be wrong though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Updating Publishing Date on Blog Posts
Hi, We have been optimising and re-sharing old blogs posts from our feed. If we were to change the date of publishing on the posts in order to bring them to the top of our feed, would this have any negative impacts on the posts' metadata? Thanks!
Content Development | | wearehappymedia0 -
Where do I place my blog
Sorry but this has probably been discussed earlier, but things change all the time. Gonna start blogging about my webside.
Content Development | | helgeolaussen
Where should I place my blog to get most SEO benefits for my main page?
mysite.xx/blog
blog.mysite.xx (on a server with diffrent ip)
An external TDL.0 -
Starting blog need feedback needed
Hi I am planing to start two blog about the same product. One blog will be about reviews and other product related information which will be from well known authors or organizations etc. On second blog, i will be adding detail information about the same product and specification of that. I am just wondering if you guys have any suggestion for me.
Content Development | | Mustansar0 -
Find Blogs With High Domain Authority In Particular Niche
Is there a way to find blogs with a high domain authority that are in a specified niche? For example is their a tool that finds high domain authority blogs that focus on tech?
Content Development | | twitime0 -
Tumblr, Blog or Both
Hello Mozzers! We have a client who is thinking about dropping the Wordpress blog on the site, and switching to a Tumblr blog. Obviously there a great benefits to having each, but does anyone see any problems with having both? Thanks in advance for all your input!
Content Development | | FrankSweeney0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1 -
Opinions for the Long URL strings in WordPress Blogs.
We use Wordpress for our agency Blogs. The URL's are very long and the Moz does not like the long URL's. Should we use the stubby, short Wordpress URL's for each blog post? Is there a "Best Practice" for how one should use the Wordpress URL string?
Content Development | | theideapeople0