How to rank in Google during domain name search?
-
We have received one requirement for this website. http://www.coldcasebeer.com/
We would like to rank in Google during domain name search. If we are going to search following search terms in Google then We are not able to see this domain on first page of Google search result.
cold case beer
coldcasebeer
We have done quick research on this issue. And, We have decided to implement following tasks to make it happen.But, We are quite excited to read certain inputs on this question from experts!
1. Upload default Robots.txt file
2. Verify website on Google webmaster tools
3. Set up USA region on Google webmaster tools
4. Submit Google crawl request on Google webmaster tools
5. Title tag and Meta description optimization for all pages (There are 5 pages only on website)
6. Audit Google local listing
7. Develop quality links with domain name
-
Using the right meta title and description is the best practice for on page seo. Since the competition for the keywords are low, you should be able to rank easily for those keywords. All the very best
-
I am agree with quality link building. And, It may take certain time. I was assuming to Re-Furnish title tag and meta description for all pages. Because, Competition value is very low for both keywords. But, This is really insightful answer for me.
-
A social media strategy would also benefit rankings.
-
If i am not wrong then your site must be on top while you search for coldcasebeer.com
But if you are search for terms like "cold case beer" and "coldcasebeer" then you are not in the top. Because "coldcasebeer.com" is the complete domain name which you can easily get on top for. People basically are not searching for "coldcasebeer.com" until and unless they know it is a branded term. Where as "cold case beer" and "coldcasebeer" can still have some search volumes and people may still be searching for these terms on google. These exactly are keywords that you need to rank for. And your domains is an EMD ( Exact match domain ) which means your domain name contains the exact keywords that people are searching for.
In order to rank for these terms you need to create quality backlinks using the these keywords as your anchor text. Don't over do it. You can use closely related terms as well when you are building backlinks. You backlink profile needs to have the right balance between the anchor texts you are using. Create backlinks related to "branded terms" as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Snippet showed in google search is not from metaDescription
This is my page https://www.collegehippo.com/graduate-school/programs/top-ranked-masters-degree-museum-museology-and-curatorial-studies The metaDescription is | |
On-Page Optimization | | etattva
| name="description" content="Master's degree in Museum, Museology and Curatorial Studies is offered by 49 American universities. New York University had highest number of international students receiving a Master's degree. Johns Hopkins University had the most women graduates in this program. Job outlook for Museum, Museology and Curatorial Studies Museum, Museology and Curatorial Studies is projected to grow 13 percent from 2016 to 2026, faster than average for all occupations. Median pay for Museum, Museology and Curatorial Studies in 2018 was $53,360. The number of jobs were 11170. Check out best universities offering online Master's program in Museum, Museology and Curatorial Studies "/> |
| | | But when I see the page in google search results for (museum studies graduate programs), This is how it appears in the search results. It is showing the breadcrumbs from the page. I am not sure why is google is treating the page like this. It was not like that 5 months back. Nothing much changed in page and google is displaying the page content like this . How can I fix this?0 -
Domain Redirection
hi all - question we seem to see people ranking better naturally when they have the seo term in their title. Say we were optimising for "red buses". Our company was called Diamond we are using Diamond.co and have a DA of 32 (Page Title Diamond Red Buses | Bla) Should we buy diamondredbuses.co.uk ? Is it best to continue on our domain and redirect? Or move domains? How much would it affect?
On-Page Optimization | | KellyDSD860 -
General drop in rankings
We've made a LOT of improvements to our on page SEO and we've been on the right track, but since about 26/7 our rankings appears to have gone down. Since early 2015 we've reworked a lot of the copy on our site to improve the unique/duplicate ratio, we've redone a lot of urls that didn't make any sense. We've improved image alt-text and file names. We've reduced image size on most of the site and we have disavowed spam links (obvious ones like nike shoes and oakley glasses). We've basically improved on-site SEO as much as we can with headers and whatnot. We've been hacked 4 times since January and we had two partial manual penalties from Google, but they were quickly dealt with and we've switched server to one that is both safer and a lot faster. Most of the hacked content seems to have disappeared from Googles index but not all of it. We have also tried our best to deal with URL parameters and we've made 301's out of hundreds of URLs with duplicate content from old slideshows that basically only had an image. And there's even more things we've done like working a lot more with social media, but despite all that were loosing ranking every week and our SEOlytics SVR is at its lowest since early 2014. And we've never (afaik) bought links or anything like that. Obviously we're doing something wrong but frankly we're running out of ideas. We've lost rankings on individual important phrases but there's site-wide general drop.
On-Page Optimization | | Emil_780 -
One question about the domain choice.
Hi guys, I'm an Italian Web marketing and I'm studying SEO since some moths. First, sorry for my bad english.... 🙂 Second, the question: My Italian blog is going really GREAT in terms of popularity and incomes and know I want to bring it in english language with the help of a professional translator. The choice that I have to take is about the future domain of the english blog. My Italian blog has as url mynameandmysurname.net I don't really like to make the english blog appears like myitalianblogurl.net/english because I think it's a little bit confusing and not professional. I have also thought the idea to make a sub domain like blog.myitalianurl.net. What about the WPML plugin? Do you think it's a great choice? I don't like it because it's confusing and it affect my italian blog. Or maybe is it better to create a new branded blog with different domain? It can be an idea but I think that If I chose this way I will lose all my seo efforts of the last years 😄
On-Page Optimization | | Italianseolover0 -
How important are image file names
Hi, How important do you think the image file names are for image search?
On-Page Optimization | | jjtech
I know it used to be the best practice a while ago but is it still important? Thanks in advance, JJ0 -
Will Google Custom Search results on my home page kill it's ranking?
This is probably a dumb question, but here goes anyway. 🙂 On a site I have it would be very useful to the reader to offer a search box that uses a Google Custom Search that I have optimized to search websites that are closely on-topic with my site. I know it sounds bad that I would send people to other sites, but just assume that the reasons are valid for this discussion. My question is, if the search results are set to display on the same page (the home page) as the search box, will the links in the search results to external sites just bleed my page rank to death? I assume it would, but thought I'd check just in case I'm missing something. I have to option to place the results on separate page of my site, and noindex it, but it won't be as powerful as it would be on the home page.
On-Page Optimization | | bizzer0 -
Can Rankings in Google differ so much from computer to computer.
I was telling my friend via facebook to go on my website, I told him to search 'nightlife forum' in google. To which, I believed it was 11th, top of second page. On his computer, its currently ranking at 1st place is it possible to have a difference of 10 places? even though he lives in the same city as me. Would be good to see what it ranks on your computers too google "nightlife forum" look for www.talknightlife.co.uk (don't get confused with the .COM one out there) Cheers Guys
On-Page Optimization | | Lukescotty0 -
You notice rankings go up when..
you link out to wikipedia? I feel there are always benefits to linking out to authority sites like this
On-Page Optimization | | imageworks-2612900