How to rank in Google during domain name search?
-
We have received one requirement for this website. http://www.coldcasebeer.com/
We would like to rank in Google during domain name search. If we are going to search following search terms in Google then We are not able to see this domain on first page of Google search result.
cold case beer
coldcasebeer
We have done quick research on this issue. And, We have decided to implement following tasks to make it happen.But, We are quite excited to read certain inputs on this question from experts!
1. Upload default Robots.txt file
2. Verify website on Google webmaster tools
3. Set up USA region on Google webmaster tools
4. Submit Google crawl request on Google webmaster tools
5. Title tag and Meta description optimization for all pages (There are 5 pages only on website)
6. Audit Google local listing
7. Develop quality links with domain name
-
Using the right meta title and description is the best practice for on page seo. Since the competition for the keywords are low, you should be able to rank easily for those keywords. All the very best
-
I am agree with quality link building. And, It may take certain time. I was assuming to Re-Furnish title tag and meta description for all pages. Because, Competition value is very low for both keywords. But, This is really insightful answer for me.
-
A social media strategy would also benefit rankings.
-
If i am not wrong then your site must be on top while you search for coldcasebeer.com
But if you are search for terms like "cold case beer" and "coldcasebeer" then you are not in the top. Because "coldcasebeer.com" is the complete domain name which you can easily get on top for. People basically are not searching for "coldcasebeer.com" until and unless they know it is a branded term. Where as "cold case beer" and "coldcasebeer" can still have some search volumes and people may still be searching for these terms on google. These exactly are keywords that you need to rank for. And your domains is an EMD ( Exact match domain ) which means your domain name contains the exact keywords that people are searching for.
In order to rank for these terms you need to create quality backlinks using the these keywords as your anchor text. Don't over do it. You can use closely related terms as well when you are building backlinks. You backlink profile needs to have the right balance between the anchor texts you are using. Create backlinks related to "branded terms" as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page 2 is ranking
Hey All, I'm working on a wordpress site project and in analytics the sites ranking url is page 2. is this a problem?
On-Page Optimization | | CobraJones950 -
Missing new pages in Search
Hi, We are on wordpress platform with category permalink structure site.com/category/categoryname. To pull in more SEO traffic, we created pages with structure site.com/categorynameand pulled in all the content from category pages to these new pages followed by applying no-follow on category pages within robots.txt. While it has been a week we applied these changes, we still see old category pages on google search with weird description ( A description for this result is not available because of this site's robots.txt... ) How could we make search results to replace old categories links with the new pages? thanks in advance
On-Page Optimization | | COEDMediaGroup0 -
Google Index HTTPS
Hi,
On-Page Optimization | | JohnHuynh
I had a HTTP protocol file which indexed. Now I want to change this file to HTTPS protocol. I wonder that is there any effects?
I don't know HTTPS would be indexed by google or not? Thanks,0 -
Ranking for competitor brand terms
We're looking to rank for competitor brand terms and have created competitor brand pages for some of our main competitors. My question is where would be most effective to place these pages on our site? Also, would this be classed as grey hat?
On-Page Optimization | | Sayers1 -
Ranking improvement for states and cities
I am trying to improve rankings for a national website going after keywords product + state/city. It is a very competitive space and I can't figure out why our competitors are ranking above us (the ever enigmatic Google). Any suggestions for improving ranking for these kind of keywords without going black hat? Thanks!
On-Page Optimization | | hwade1 -
Streaming Google Places Reviews
Google no longer lets users pull an iframe of places reviews. I can't find a plugin for wordpress that will do this either. Any suggestions on how to show Google places reviews on your website? Or... should we blow it off and just go with yelp / City Search reviews?
On-Page Optimization | | John_Ellis0 -
Meta Description Tags and Rankings
Hi there, I have a lot of pages set up on my site but most have no content. If I add the correct meta description tags to those pages, will that help rank for the root domain? I am slowly getting the content added for each page but wanted to see if I could boost rankings in the meantime. http://www.petmedicalcenter.com Example: most of pages under "Services" are blank. Thanks for the help!
On-Page Optimization | | PMC-3120870 -
One domain with keyword optimized pages or multiple domains
Hi There. I have a client in the real estate law services business. Which is better for long term search traffic? 1. A single domain ie. smith and smith law.com with pages focussing on each neighbourhood they operate in ie. .com/real estate law manhattan.php, .com/real estate law brooklyn.php etc or 2. multiple domains each focusing on one neighbourhood the business operates in ie: real estate law manhattan.com, real estate law brooklyn.com etc Thanks for the help, Josh
On-Page Optimization | | dreadmichael0