Google Places - Main Location Change = New Page?
-
I have my main Google Places / Google+ Local page in Detroit where I've had it for probably 5 years and have 10 5-star reviews. It shows up pretty well in the local listings. I recently moved to Sioux Falls, South Dakota and while I'm still doing business in Detroit and have an office location, my main location is now Sioux Falls. I've started a new Google+ page here, but it's not doing very well and I don't have many reviews. Which of the following should I do?
1. Create New Page and Leave the Old page where it is
Create a new page for Sioux falls and leave the old page in Detroit. It will take some time to build up the new location profile.
2. Change the Address of the Old Page (Detroit) to my new address in Sioux Falls
Could I change the address of the old page (Detroit) to my new address in Sioux Falls, then create a new page for Detroit? This would hopefully have my page with all of the reviews, which has been around for awhile, in my new main location and I could create a new page for Detroit.
Does anyone have any experience with this? What do you think would be the best approach?
-
Hi Jared!
You're very welcome, and I'm glad to know this will be helpful to you. Have a good weekend!
-
Amazing answer. Thank you! We're doing much of this, but you've given me even more ideas.
-
Hi Jared,
Definitely go with option 1. Yes, it will take time to establish yourself in the new city, but you don't want to undo what you've accomplished for the old city if you still have a location there. A healthy helping of patience is pretty much a prerequisite for opening a new branch. Make a plan for steadily accomplishing the following for your new business:
-
Re-optimizing core website pages to reflect your new corporate headquarters
-
Developing new content on the website to feature the new city
-
Building your new citation set for the new location
-
Engineering a review acquisition program from the new location
-
Creating social outreach for the new location
-
Looking for link opportunities for the new location (see this totally awesome post by Phil Rozek: http://www.localvisibilitysystem.com/2015/02/05/the-best-bleepin-local-link-questionnaire/)
-
Making your real-world outreach into the new community, offline
-
Consider temporary hyperlocal PPC to gain some visitors to your new pages
When you start to look at the list of things you'll be doing, it becomes pretty clear that none of this is going to happen overnight. It took you time to gain good visibility in Detroit - it's going to take time to do the same in Sioux Falls. Hone your creativity at this exciting new time for your business and stick with the process and you'll begin to make the kinds of gains you ultimately hope to achieve. Good luck and congratulations on your new office!
-
-
I would go with your first suggestion
Create a new page and build it up
had a Google plus account a while back changed our business name and location so it was still the same business just a newer name. It was one of worst moves as far as Google plus went we ended up in the new location showing up for the old location if that makes sense.
quite a few calls to Google to put it right i got sick deleted the page completely recreated it.
I will add it seemed to have some pretty bad effect on keywords etc at the time as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I improve my rank on Google Local?
I am bringing this topic up again. Last year, I suddenly stopped ranking for Google Local search results. I tried backing away and hoping it would correct itself, but it has not. When I do a search for myself, I rarely show up in the results anymore, and this image shows AFTER I've zoomed WAY in just to find myself. I think it has something to do with many fishing charters having the same address. I read the Moz article about which signals are most important, but to be quite honest, I don't think any of these competitors really bother with SEO or even have filled out their Google My Business in its entirety. They all have way less reviews than I do as well. I really try to do everything right, but it doesn't seem to help. Is there something small ad obvious that I am missing. Any ideas on what to do?
Reviews and Ratings | | CalicoKitty20000 -
Does anyone use an embeddable Google review widget?
Currently, I use an embeddable Yelp review widget on my site. The widget I use has been helpful, but is no longer actively maintained and I'd prefer to show Google reviews instead. Does anyone have a recommendation for a widget to embed Google reviews?
Reviews and Ratings | | Dions0 -
New building ownership and NAP - strategies for removing old listings with bad reviews
I have a question based on this scenario: An apartment building changes ownership. Previous owners were terrible and online listings have had terrible reviews. Since the apartment building now has a new brand name, new office address and phone number, the new owners want to create new online listings instead of claiming the old listings with the bad reviews. Also they want to report the old listings as "closed". They would like to remove the old listings with bad reviews from the old management and old brand name and start fresh, since they plan many improvements. Has anyone tried this strategy? How much luck has anyone had rebranding an apartment building and reporting old business listings as closed?
Reviews and Ratings | | DragonSearch0 -
Thoughts on google plus page
Looking for feedback on a client's g+ page https://plus.google.com/116480272521087321856/about
Reviews and Ratings | | Atomicx0 -
Publishing testimonials on your site that are from your Google + (or other review sites page)
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible. (I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
Reviews and Ratings | | Sam-P0 -
How to get star ratings from Google Places to show up for my site in the SERP
Hi my cottage has star ratings in Google places, is there a way to show them under my sites in the google results? Thanks for any advice UKAEds8
Reviews and Ratings | | PottyScotty0 -
Google places user reviews + New URL
I currently have a Google places location.
Reviews and Ratings | | Mark_Ch
Years of hard work, sweat and tears have resulted in a high number of user reviews. I'm looking to rebrand and therefore change the website url. Will changing the url in Google places reset my profile or remove my user reviews. Any help would be much appreciated. Thanks Mark0 -
Google plus review - how to ask
I found a way (finally!) to find out which of my customers who have a gmail account have also a Google plus account. That helps a lot. We use to send handout reviews or video instructions about how to create a Google plus account...and it didn't go to well. Now that we know they have a G+ account , all we have to do is ask for a review; how to do this?
Reviews and Ratings | | echo1
What are the latest strategies so that the review will stay there? have them log in, search for the business name and write the review? give them the direct link? is the searcher's path important? should we look for users who are engaged more in their circles? Thanks!0