Google Places - Main Location Change = New Page?

[JaredDetroit]

I have my main Google Places / Google+ Local page in Detroit where I've had it for probably 5 years and have 10 5-star reviews. It shows up pretty well in the local listings. I recently moved to Sioux Falls, South Dakota and while I'm still doing business in Detroit and have an office location, my main location is now Sioux Falls. I've started a new Google+ page here, but it's not doing very well and I don't have many reviews. Which of the following should I do?

1. Create New Page and Leave the Old page where it is

Create a new page for Sioux falls and leave the old page in Detroit. It will take some time to build up the new location profile.

2. Change the Address of the Old Page (Detroit) to my new address in Sioux Falls

Could I change the address of the old page (Detroit) to my new address in Sioux Falls, then create a new page for Detroit? This would hopefully have my page with all of the reviews, which has been around for awhile, in my new main location and I could create a new page for Detroit.

Does anyone have any experience with this? What do you think would be the best approach?

[MiriamEllis]

Hi Jared!

You're very welcome, and I'm glad to know this will be helpful to you. Have a good weekend!

[JaredDetroit]

Amazing answer. Thank you! We're doing much of this, but you've given me even more ideas.

[MiriamEllis]

Hi Jared,

Definitely go with option 1. Yes, it will take time to establish yourself in the new city, but you don't want to undo what you've accomplished for the old city if you still have a location there. A healthy helping of patience is pretty much a prerequisite for opening a new branch. Make a plan for steadily accomplishing the following for your new business:

1. Re-optimizing core website pages to reflect your new corporate headquarters

2. Developing new content on the website to feature the new city

3. Building your new citation set for the new location

4. Engineering a review acquisition program from the new location

5. Creating social outreach for the new location

6. Looking for link opportunities for the new location (see this totally awesome post by Phil Rozek: http://www.localvisibilitysystem.com/2015/02/05/the-best-bleepin-local-link-questionnaire/)

7. Making your real-world outreach into the new community, offline

8. Consider temporary hyperlocal PPC to gain some visitors to your new pages

When you start to look at the list of things you'll be doing, it becomes pretty clear that none of this is going to happen overnight. It took you time to gain good visibility in Detroit - it's going to take time to do the same in Sioux Falls. Hone your creativity at this exciting new time for your business and stick with the process and you'll begin to make the kinds of gains you ultimately hope to achieve. Good luck and congratulations on your new office!

[kbos2hm]

I would go with your first suggestion

Create a new page and build it up

had a Google plus account a while back changed our business name and location so it was still the same business just a newer name. It was one of worst moves as far as Google plus went we ended up in the new location showing up for the old location if that makes sense.

quite a few calls to Google to put it right i got sick deleted the page completely recreated it.

I will add it seemed to have some pretty bad effect on keywords etc at the time as well.