Structured Data for mult-location site
-
Hi, I am developing a site for a service business with multiple location pages within a larger territory. There is only one physical address and phone number for each territory, and the same phone number is therefore relevant for each location page. The mark up requires that I put in the phone number and address for each page, but I think I've previously read that putting the same phone number on each page is a bad idea for my kind of sites (so I have just put it on the main territory page and contact us page).
I was was wondering therefore if I should bother with mark up as its just going to be repeating exactly the same address, phone number data for www.site.com/location-A, www.site.com/location-B, /C, /D, /E, /F etc...?
Any ideas much appreciated.
-
Thanks Miriam, the problem is that for each franchise territory we only have 1 physical location any often 30+ locations within that territory where we want to rank. Perhaps I should place an image of the phone number to avoid this as from a usability perspective its annoying not to have the phone number readily available?
-
Hi Kathryn!
You should only be putting the NAP (name, address, phone) on the landing page that is specific to the physical location. Don't put it on additional landing pages for cities served where you don't have a physical location. Think you might find these 2 posts helpful in formulating a good strategy:
http://moz.com/blog/local-landing-pages-guide
http://moz.com/blog/mastering-serving-the-user-as-centroid
Hope these help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Client has 2 locations across the street from each other, 1 of them doesn't show up in Google Maps anymore unless you type its specific branch name. Help
Client has 3 locations in NYC... 1 is on the east side
Reviews and Ratings | | jaimeurteaga
2 of them are a block apart on the west side (52nd & 51st street). When you search the business name, you only see 2 of the 3 listings - 1 on the East side and 1 of the 2 on the West side. On the West side only the one with more reviews shows up. The semi-hidden location still exists. You can find it if you type in the exact full name of the branch (it has the brand name + Midtown West vs its neighbor a block away that's brand name + Hell's Kitchen). Otherwise, it's invisible. The Hell's Kitchen location that appears has 3000+ reviews. The hidden one (Midtown West) has only 250+ reviews. In the past, all 3 would show up. How do we get all 3 to show up again, at the initial, zoomed out view?0 -
Structured Data Reviews in Knowledge Panel
I need help with getting my site appearing in the knowledge panel for reviews. Our reviews are appearing in the search snippets but not on the knowledge panel when our competitors with far fewer reviews are. We’ve labored over best practices in perfecting our markup but would love a second opinion to see if there’s something we’re overlooking. For example take this venue on our website: https://www.eventsource.ca/cathedral-centre It has 136 of our own reviews. https://www.google.ca/search?q=cathedral+centre We are the 1st result and it shows our star rating, reviews and price range. However, we don’t appear in the knowledge panel - this is happening for almost every business we have listed on our site. In this particular example, the knowledge panel has en Ville Catering with 45 reviews. I cannot find any errors in our structured data but I see it in our competition: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fcathedral-centre https://enville.com/saint-james-cathedral-centre-wedding-catering/ Example 2: Search: https://www.google.ca/search?q=burlington+convention+centre US: https://www.eventsource.ca/burlington-convention-centre
Reviews and Ratings | | Neumarkets.com
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fburlington-convention-centre Competitor in KP: https://www.weddingwire.ca/wedding-banquet-halls/burlington-convention-centre--e12513
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.weddingwire.ca%2Fwedding-banquet-halls%2Fburlington-convention-centre--e12513 Example 3: US: https://www.eventsource.ca/mississauga-convention-centre
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fmississauga-convention-centre Search: https://www.google.ca/search?q=mississauga+convention+centre
Competitor 1 in KP: https://www.facebook.com/MississaugaConventionCentre/
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.facebook.com%2FMississaugaConventionCentre%2F (I know it’s Facebook. However, there’s about 6-8 competitors appearing in the KP with Schema issues and we aren’t. We’ve compared ourselves against each one of them and cannot determine what the issue might be.) Competitor 2 in KP: https://www.weddingwire.ca/wedding-banquet-halls/mississauga-convention-centre--e8086
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.weddingwire.ca%2Fwedding-banquet-halls%2Fmississauga-convention-centre--e8086 Competitor 3 in KP: http://www.eventvenues.ca/b/54/mississauga-convention-centre-on-mississauga-75-derry-road-west/
SDTT: https://search.google.com/structured-data/testing-tool#url=http%3A%2F%2Fwww.eventvenues.ca%2Fb%2F54%2Fmississauga-convention-centre-on-mississauga-75-derry-road-west%2F CMxg9Z10 -
Spammy Structured Data?!
Help! I woke up this morning to a message from Google that says: "Spammy structured data for http://www.riddelllaw.com/ might be dropped from search results." I am in over my head a bit and not sure what to do. I looked at Webmaster tools and it says something about the author in the testimonials on my page. The testimonials page is just a Wordpress Plugin - Testimonials Showcase. Is the "spammy" result just indicated by errors in webmaster tools? Or could there be something else I am missing? Is this something I can fix on my own or should I hire someone who actually knows what they are doing? Thank you!!
Reviews and Ratings | | bpurdue0 -
Reusing reviews from other sites for branded rich snippet taken from brands testimonial page
Hi my customer has had a new website built for their custom home building company which has a testimonials page http://www.precisionhomes.com.au/testimonials.html This testimonials page has duplicate review content taken from another dedicated review site http://www.productreview.com.au/p/precision-homes.html My question is this, if I add review microdata to http://www.precisionhomes.com.au/testimonials.html will google recognize this in Rich snippets and the Brands Knowledge Graph or will it just consider it duplicate content?
Reviews and Ratings | | ravydavy0 -
Sharing Facebook Comments Across Other Social Sites. Is It Okay?
A customer posted a nice review about our brand on her private FB page. My social monitoring tool found the review and sent me an alert. My question is if it is okay to re-purpose that review across other social channels, if the review was not specifically posted to my brand's FB timeline, but rather, discovered through listening tools.
Reviews and Ratings | | dsinger0 -
Google Places - Main Location Change = New Page?
I have my main Google Places / Google+ Local page in Detroit where I've had it for probably 5 years and have 10 5-star reviews. It shows up pretty well in the local listings. I recently moved to Sioux Falls, South Dakota and while I'm still doing business in Detroit and have an office location, my main location is now Sioux Falls. I've started a new Google+ page here, but it's not doing very well and I don't have many reviews. Which of the following should I do? 1. Create New Page and Leave the Old page where it is Create a new page for Sioux falls and leave the old page in Detroit. It will take some time to build up the new location profile. 2. Change the Address of the Old Page (Detroit) to my new address in Sioux Falls Could I change the address of the old page (Detroit) to my new address in Sioux Falls, then create a new page for Detroit? This would hopefully have my page with all of the reviews, which has been around for awhile, in my new main location and I could create a new page for Detroit. Does anyone have any experience with this? What do you think would be the best approach?
Reviews and Ratings | | JaredDetroit0 -
Using structured data for reviews - for negative or warnings.
We all use review markup today and we use it linearly as only a vote up or down. My question is around a site that will judge the negative impacts of given chemicals introduced into certain waterways. (Sorry, I must protect the client so I cannot give out all the info; I hope this is enough for a reasonable understanding.) Is there anyone who has ever used or is aware of any markup that does not result in a star? So, if we use the current system, we end up where a bad chemical gets a ton of single stars. In essence what we are measuring is degrees of Positive. With four stars there is no zero positive, but 25%, 50%, 75%, and 100% (Ok unless it is aggregated). I want to be able to show degrees of negative and obviously stars would be confusing. So, have a symbol that connotes a negative (skull and crossbones, X, !!, etc.) and the more of these someone marks shows more displeasure or more danger. Are there any ideas for this or any occurrences already on the Internet you may be aware of? Preference would be to be able to at some point have search engines show them as snippets. Thanks to all you Mozzers, Robert
Reviews and Ratings | | RobertFisher0 -
Migrating Reviews from Old SIte
We recently changed our Website to Word Press and I would like to move the old reviews to the new site. I am concerned Google might not understand the reviews showing up all of a sudden. The old reviews were on a sub-domain (store.domain.com). I will be able to match the dates and text as well as names. Any advice or Best Practice on this? Thanks!
Reviews and Ratings | | Chris6610