Structured Data for mult-location site
-
Hi, I am developing a site for a service business with multiple location pages within a larger territory. There is only one physical address and phone number for each territory, and the same phone number is therefore relevant for each location page. The mark up requires that I put in the phone number and address for each page, but I think I've previously read that putting the same phone number on each page is a bad idea for my kind of sites (so I have just put it on the main territory page and contact us page).
I was was wondering therefore if I should bother with mark up as its just going to be repeating exactly the same address, phone number data for www.site.com/location-A, www.site.com/location-B, /C, /D, /E, /F etc...?
Any ideas much appreciated.
-
Thanks Miriam, the problem is that for each franchise territory we only have 1 physical location any often 30+ locations within that territory where we want to rank. Perhaps I should place an image of the phone number to avoid this as from a usability perspective its annoying not to have the phone number readily available?
-
Hi Kathryn!
You should only be putting the NAP (name, address, phone) on the landing page that is specific to the physical location. Don't put it on additional landing pages for cities served where you don't have a physical location. Think you might find these 2 posts helpful in formulating a good strategy:
http://moz.com/blog/local-landing-pages-guide
http://moz.com/blog/mastering-serving-the-user-as-centroid
Hope these help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the problem with my site? Rankings are going down, not sure why.
Rankings for almost all the keywords are not improving and going down, not sure why. Can anyone please suggest me what's wrong with my site and what can i do to improve the overall performance of the site.I would really appreciate your help.
Reviews and Ratings | | Mr.Suren0 -
Spammy Structured Data?!
Help! I woke up this morning to a message from Google that says: "Spammy structured data for http://www.riddelllaw.com/ might be dropped from search results." I am in over my head a bit and not sure what to do. I looked at Webmaster tools and it says something about the author in the testimonials on my page. The testimonials page is just a Wordpress Plugin - Testimonials Showcase. Is the "spammy" result just indicated by errors in webmaster tools? Or could there be something else I am missing? Is this something I can fix on my own or should I hire someone who actually knows what they are doing? Thank you!!
Reviews and Ratings | | bpurdue0 -
Why Isn't Product Schema Showing Up for my Ecom Site?
Hello, I work with two ecommerce sites and we've implemented product and review schema back in mid-May. Since implemented, I've seen some of the product prices and review stars start to show up in Google, however, now it seems to be long gone. I've tested sample URLs in Google's rich snippet testing tool and no errors come up and it looks like we have all the required components needed for each schema type. I know Google doesn't for sure show schema, but these sites are a decent size and trustworthy enough where I think they would be showing it. Does anyone have an idea on what I'm missing? Have you experienced something like this? Thanks in advance.
Reviews and Ratings | | OfficeFurn0 -
How to Properly Add Simple Review Schema to Your Website For a Review Pulled from a Third-Party Site
Hello, I'd like to pull the content of a review from a third-party site and put it on my client's website. My plan is to add review schema to this content but I want to make sure everything I'm doing is white hat before I implement. Can someone please tell me if the following example is okay to do? For example...
Reviews and Ratings | | Etna
I'd like to pull an entire review from Yelp and put it on my website. I would link out to the review on Yelp and then give credit to Yelp in the publisher section of the schema. If I give credit to the name of the reviewer and where the review is being pulled from (in this case Yelp) on both the actual website as well as in the schema, is this white hat and something I could implement? Also, is "simple review" markup the correct markup to use in this scenario?
https://developers.google.com/search/docs/data-types/reviews Thanks in advance for your help!!1 -
Traffic drop: site move from .co.uk to .info
Hi On 1st June we moved http://www.patient.co.uk to http://patient.info. We are a trusted health website so the information is relevant to all english speaking countries. (Content on the .co.uk domain has been there for over 15 years). Prior to the move over 60% of site traffic was international, even with a .co.uk domain. The intention of the move was to broaden our international reach/traffic whilst maintaining our UK traffic. We would do this as .info is a top level domain. We followed all of the best practice rules, 301s, new and old sitemaps, change of address in webmaster tools etc. Basically all the advice here: https://support.google.com/webmasters/answer/6033049?hl=en&ref_topic=6033084&rd=1 We specifically chose on the new domain to leave "unlisted" under webmaster tools international targeting as the content is relevant for all countries. This is the only thing that has changed compared to the previous settings. The URL structure etc is all identical, just on a different domain. After the move we immediately saw a drop in c.60% of traffic. Over the first 5 weeks after the move we had initial gradual recovery (c.2% increase on traffic week on week) Since then it has completely flatlined with no traffic increase. So we are sat at c.50% less traffic than we did have before the move. Worryingly over the past 2 weeks, the indexed results for patient.info have dropped from c.2M to c.500k (https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Apatient.info) There were c.6M indexed results for patient.co.uk before the move, this has been gradually shrinking and there are now c.300k indexed results (https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:patient.co.uk) In webmaster tools crawl stats, .co.uk is still being crawled like crazy, much more than .info. It feels like we have followed the rules but something is missing and that the new site just isn't being fully indexed or as highly ranked as the old site. Anyone who has any input/advice would be much appreciated. Many thanks Ben
Reviews and Ratings | | PATIENTUK0 -
Do search engines take into account the location of a sight with regards to links?
Hey everyone! I have a local company and I am just starting my link building campaign. I have a question in regards to how search engines work. If I want to receive web traffic from only the New York area would I want to receive links from sites located in Arizona, Utah or even England and Sweden? Assuming these sights are high in popularity and centered on the same content? Or would it be wiser for me to target smaller, local sights and blogs that are in the New York area? Thanks!
Reviews and Ratings | | LovingatYourBest0 -
Two web sites with the same contact info is this a problem ?
I have two web sites and a physical shop. I run the web sites from the the same post address as the shop. I am concerned that if I add the actual address to both web sites which also has the same telephone number that google might see this as suspicious activity. The reason is I bought a competitor out and now run two sites.
Reviews and Ratings | | weddingshoesandaccessories1 -
How to display reviews from review sites on your own website?
Is there a good way to display reviews that people have left on sites like Yelp, City Search, Google, etc on your own website without triggering duplicate content issues? It's hard to get reviews, so I'd like to make the most out of the ones that I get.
Reviews and Ratings | | atstickel0