Is there any data available on how deeplinking contribute to improve domain authority?
-
Let's say you are collecting backlinks across a variety of pages for foo.com, like: foo.com/clown, foo.com/juggler, foo.com/lion-tamer and so on...
Page Authority will benefit for each of those pages, but what is going to happen to Domain Authority?
Is there any data available? Any educated guess in what's the best strategy to try to get best results for both PA and DA?
-
Your opinion is reassuring. Thanks.
-
In order to truly test this at scale, you'd need a very large number of sites and a huge swath of testable, organic linking sites - probably not feasible.
However, I can tell you that IMO, it doesn't matter much. If the links are organic and editorial, Google probably doesn't care whether they point to deep pages or the homepage. Some sites get a lot of press, which means they get links to their homepage. Other sites have lots of links to their content, which means they get deep links. I honestly doubt Google cares much which it is - what matters more is the quality and editorial nature of the linking sources.
-
Hi Rand,
it's helpful.
But I can narrow my doubts/question to this: what is a safe range for the ratio of deeplinks vs rootlinks to get the best results?
If a website is getting a lot of deeplinks and few links to the root domain, google could perceive those pages as highly relevant but do not reward the domain as a whole?
I know what you are thinking, since google algo is not on github, we don't know exactly.
But if you at MOZ calculate DA as you explained, is probably because you think google is doing something similar, and thus rewarding a domain as a whole for it's deeplinks?
Hence, in terms of the broader SEO concept of Domain Authority, should we assume a website with 0 rootlinks and many deeplinks is getting a similar authority as if it had all rootlinks?
I know this is highly speculative, that's why at the beginning I was asking if anyone had some data/analysis on this subject.
Thanks a lot of your time!
-
Ciao Massimiliano
It depends on what you mean by "Domain Authority/DA." If you meant the DA score in Moz's tools, that's primarily impacted by the Page Authority of the collection of pages on the site (which, in turn, are affected by external links that point to them). The more links to any page on a domain, the higher DA typically rises.
If you're talking about the broader concept of Domain Authority as it relates to SEO, there are many more elements that likely figure into how Google calculates a site's importance and its relative authority/relevance in a particular space. Certainly a large part of that is still links, but visit data (from Chrome, Android, ads, etc), search data (branded searches, search traffic sent to the site, relative satisfaction of search visitors, etc), and others (stuff around entities, citations, brand name usage, social media, etc) probably make it into the algorithm in one way or another (sometimes indirectly).
Hope that's helpful!
-
In this whiteboard friday Rand is addressing this topic, and it's interesting that many (diverse) deep-links from same domain are quite valuable.
http://moz.com/blog/whiteboard-friday-link-diversity
But yet I can't find any clue about the effect on DA.
-
Got it now clearly. Ok I am going to answer your question from my little brain. It will better if you use 60% + home page linking, or inner page 20-30% is enough. Its really tough to give you exact data analysis. I know its not enough for you. But I tried to give you something.
-
Maybe my question is not clear enough. I am not asking about a strategy to get backlinks. I know how to get backlinks.
What I don't know is if there's any analysis, study, data, test... Supporting any particular strategy on how to diversify backlinks among home and internal pages.
In other words, to be more clear... Let's make two examples (just for the sake of being understood).
Is there any analysis, study, data, anything... Saying that is generally better to have 50% of backlinks to homepage and 50% to internal pages. Or is better to have 90% of backlinks to homepage and 10% to internal pages, etc...
-
I got a nice comment from Matt-Williamson. I also agree with it. You can follow it. I think, it will help you.
"To increase your Domain and Page Authority you need to increase links to your website and in particular your homepage if you want to increase that specifically. To do this you need to think how can you create some decent content that is link worthy and then you need to make sure it gains exposure so that it will start to gain links. There are lots of ways that you can increase your link profile using things such as:
- In depth product reviews,
- A blog (consider encouraging and rewarding guest bloggers that are authorities in your niche as they will have a strong, relevant following),
- How to videos in relation to your products and how they might come in when carrying out a task for instance,
- Content curation is also an idea (some decent articles on this on SEOMoz).
Now for the exposure; best place to start is to build up your social networks and start to interact and form relationships with people that are likely to have an interest in your products, in particular those that are authorities in your niche/product area. Then when you have built relationships with them you can expose them to your new content, which will then hopefully get passed on to their social following and through this you will start to gain links and more attention slowly establishing yourself as an authority in the process - win win situation!
If you do this and work hard at it your DA and PA will increase as you want it to. Just remember that when you are building links in a post penguin world don't over do the anchor text and always go for quality links over quantity, don't start using dangerous methods, such as forum signature and blog comments. Hope this helps - Good Luck!" Beside I will say, you can try this small strategy, Cause i am using this strategy, it helped me for increasing Both point.
1. Comment on Relevant Authority Blogs
2. Update Your Blog Regularly
3. Increase Indexed Pages 4. Increase Backlinks
5. Increase social signal. -
I know DA is increasing as well. I can see that. But I have no idea of what correlations are there. And if there's any best practice or strategy to maximize benefit for both.
-
When you are collecting backlink from those page, then you said, i got PA benifit, what's DA ? Now qestion to you ? Why you think, Is there no benifit for your DA ?
By the way, when i worked that kind of work, i saw that, its increasing both point. Quality Backlink are always give you good DA & PA.. But remove toxic backlinks. Be patitent.
useful link for increasing domain authority here:
http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a high authority website get away with this?
I found out a website i manage recently lost a link from Business Insider - DA 90+ ... after losing this link my DA dropped 5 points! I read the article and it is absolute GIBBERISH. the link that replaced my link actually links to a site that contains pornographic ads (jumbotrons.net). link: https://www.businessinsider.com.au/ninth-circuit-gay-marriage-quote-2012-12 my questions: 1. how would a company this reputable with a DA 90+ be building pages like this without major penalties? (i realize it is from .au (australia) but from research they own that site too) 2. how exactly does this work? are they selling links to people? did my competitor pay them to replace my link with theirs? why create a page that sounds like robots wrote it 3. would it be a good idea for me to try to get the link back? it certainly was helping considering i lost 5 DA points when i lost the link, but it goes against everything that makes sense in what i've read about toxic links and keeping things clean Curious to learn a little more about these dark arts!!!
Link Building | | RyanMeighan0 -
Page Authority
Hi Moz! My landing page has 30 page rank. However, none of my other pages have any page rank at all even though they are ranking high? Could you please explain this concept to me.
Link Building | | gorhansan0 -
Are new pages treated similar to new domains with respect to ranking?
Hello...I'm hoping to get some advice or guidance regarding the following. My website has gone from a 30 page site about loans, to a 500 page site covering a much wider range of products such as mortgages and other more specific loan related pages. All the new pages were made live at the same time, and I've been through GWT tools to add pages with in the Google fetch and most have been indexed fine. My question is, how should I expect Google to treat all of these new pages? The site has changed massively and many of the new pages are at pages 3-4 for their key terms. Will Google treat these new pages in the same way it may a new domain, e.g. it could be potenitally a couple of months before the pages start to rank better? I appreciate that the terms are very competitive. Thanks!
Link Building | | Dave_B1 -
My Domain Authority is 1 and has number "0" link from Root Domains! What is my fault?
My website has started from August of this year, but number of Domain Authority (DA) is 1 and has number "0" from root domains when i checked by moz addon on firefox. I find it very unusual and I am worried about it. does anyone can explain why is that ? My website is: https://adtvietnam.vn . I had 10 --> 20 keywords on page 1 of google.com.vn. p/s: i am really not good at english. i wrote that words by translate.google.com. I hope everyone can understand me and God i need your help ^_^
Link Building | | lthanhthe5s0 -
Maintaining or improving keyword ranking
I started a second website recently and it is doing very well. I am on the first page for a competitive keyword - spot 5 according to Moz. It is actually a category page that is ranking so well which is a surprise to me as I have read many times that I should deindex category pages due to duplicate content! My questions: 1. How do I get backlinks to a CATEGORY page?! I have been able to get backlinks to certain posts because my website is a deal blog and other deal blogs give me credit for popular deals by linking to my post. 2. How can I maintain this high ranking? Of course I want in spot 3 but this website isn't even 2 months old so I know I should be patient. At this point, I just want to stay on the first page. What is the best way to do that? I am about to fill out the SEO stuff for the category page which I haven't done yet.Thanks!
Link Building | | dealblogger0 -
Pr4 domain backlink from a blog post
I'm about to do a guest blog post on a pr4 domain. Will I be getting an actual pr4 backlink? I'm thinking since it's technically not going to be on the homepage forever since it's just a blog post and also a blog post has it's on page once you click on it I'm not going to get a pr4 backlink. Correct?
Link Building | | fbbcseo0 -
How to Beat Exact Match Domains
Hi all, Has anyone got any particular methods for beating exact match domains in the SERP's? I've got a stronger link profile than the 7 results ranking above me, but cant seem to get anywhere in the SERP. I'm thinking: links with keyword anchor text aggressive on page optimisation more links Any ideas/experiences you've had would be much appreciated. Thanks in advance James
Link Building | | jamesjackson0 -
Do links from my own subdomain to my main domain carry any value?
I currently have a Wordpress blog set up on a subdomain i.e blog@ etc. I wanted to know whether the links from the blog to my main site carry any value.
Link Building | | Store210