Is there any data available on how deeplinking contribute to improve domain authority?
-
Let's say you are collecting backlinks across a variety of pages for foo.com, like: foo.com/clown, foo.com/juggler, foo.com/lion-tamer and so on...
Page Authority will benefit for each of those pages, but what is going to happen to Domain Authority?
Is there any data available? Any educated guess in what's the best strategy to try to get best results for both PA and DA?
-
Your opinion is reassuring. Thanks.
-
In order to truly test this at scale, you'd need a very large number of sites and a huge swath of testable, organic linking sites - probably not feasible.
However, I can tell you that IMO, it doesn't matter much. If the links are organic and editorial, Google probably doesn't care whether they point to deep pages or the homepage. Some sites get a lot of press, which means they get links to their homepage. Other sites have lots of links to their content, which means they get deep links. I honestly doubt Google cares much which it is - what matters more is the quality and editorial nature of the linking sources.
-
Hi Rand,
it's helpful.
But I can narrow my doubts/question to this: what is a safe range for the ratio of deeplinks vs rootlinks to get the best results?
If a website is getting a lot of deeplinks and few links to the root domain, google could perceive those pages as highly relevant but do not reward the domain as a whole?
I know what you are thinking, since google algo is not on github, we don't know exactly.
But if you at MOZ calculate DA as you explained, is probably because you think google is doing something similar, and thus rewarding a domain as a whole for it's deeplinks?
Hence, in terms of the broader SEO concept of Domain Authority, should we assume a website with 0 rootlinks and many deeplinks is getting a similar authority as if it had all rootlinks?
I know this is highly speculative, that's why at the beginning I was asking if anyone had some data/analysis on this subject.
Thanks a lot of your time!
-
Ciao Massimiliano
It depends on what you mean by "Domain Authority/DA." If you meant the DA score in Moz's tools, that's primarily impacted by the Page Authority of the collection of pages on the site (which, in turn, are affected by external links that point to them). The more links to any page on a domain, the higher DA typically rises.
If you're talking about the broader concept of Domain Authority as it relates to SEO, there are many more elements that likely figure into how Google calculates a site's importance and its relative authority/relevance in a particular space. Certainly a large part of that is still links, but visit data (from Chrome, Android, ads, etc), search data (branded searches, search traffic sent to the site, relative satisfaction of search visitors, etc), and others (stuff around entities, citations, brand name usage, social media, etc) probably make it into the algorithm in one way or another (sometimes indirectly).
Hope that's helpful!
-
In this whiteboard friday Rand is addressing this topic, and it's interesting that many (diverse) deep-links from same domain are quite valuable.
http://moz.com/blog/whiteboard-friday-link-diversity
But yet I can't find any clue about the effect on DA.
-
Got it now clearly. Ok I am going to answer your question from my little brain. It will better if you use 60% + home page linking, or inner page 20-30% is enough. Its really tough to give you exact data analysis. I know its not enough for you. But I tried to give you something.
-
Maybe my question is not clear enough. I am not asking about a strategy to get backlinks. I know how to get backlinks.
What I don't know is if there's any analysis, study, data, test... Supporting any particular strategy on how to diversify backlinks among home and internal pages.
In other words, to be more clear... Let's make two examples (just for the sake of being understood).
Is there any analysis, study, data, anything... Saying that is generally better to have 50% of backlinks to homepage and 50% to internal pages. Or is better to have 90% of backlinks to homepage and 10% to internal pages, etc...
-
I got a nice comment from Matt-Williamson. I also agree with it. You can follow it. I think, it will help you.
"To increase your Domain and Page Authority you need to increase links to your website and in particular your homepage if you want to increase that specifically. To do this you need to think how can you create some decent content that is link worthy and then you need to make sure it gains exposure so that it will start to gain links. There are lots of ways that you can increase your link profile using things such as:
- In depth product reviews,
- A blog (consider encouraging and rewarding guest bloggers that are authorities in your niche as they will have a strong, relevant following),
- How to videos in relation to your products and how they might come in when carrying out a task for instance,
- Content curation is also an idea (some decent articles on this on SEOMoz).
Now for the exposure; best place to start is to build up your social networks and start to interact and form relationships with people that are likely to have an interest in your products, in particular those that are authorities in your niche/product area. Then when you have built relationships with them you can expose them to your new content, which will then hopefully get passed on to their social following and through this you will start to gain links and more attention slowly establishing yourself as an authority in the process - win win situation!
If you do this and work hard at it your DA and PA will increase as you want it to. Just remember that when you are building links in a post penguin world don't over do the anchor text and always go for quality links over quantity, don't start using dangerous methods, such as forum signature and blog comments. Hope this helps - Good Luck!" Beside I will say, you can try this small strategy, Cause i am using this strategy, it helped me for increasing Both point.
1. Comment on Relevant Authority Blogs
2. Update Your Blog Regularly
3. Increase Indexed Pages 4. Increase Backlinks
5. Increase social signal. -
I know DA is increasing as well. I can see that. But I have no idea of what correlations are there. And if there's any best practice or strategy to maximize benefit for both.
-
When you are collecting backlink from those page, then you said, i got PA benifit, what's DA ? Now qestion to you ? Why you think, Is there no benifit for your DA ?
By the way, when i worked that kind of work, i saw that, its increasing both point. Quality Backlink are always give you good DA & PA.. But remove toxic backlinks. Be patitent.
useful link for increasing domain authority here:
http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know if it is possible to get a "dofolow" link from YouTube? All advice currently available seems a bit outdated,
I see that some competitors have links from youtube but i can not see ay advice on how to get do follow links from Youtube - is this possible and if so can anyone advise how? The only advice i can see is a little dated,
Link Building | | SimonButterworth0 -
How to improve domain authority
I'm having a terrible time with one of my sites - it's a new (less than 1 year) business, and I have accounts
Link Building | | chill986
in a number of social media sites including Houzz, but Moz acts like there's only one link to the site. DA is 1.
Ugh. She has pretty good traffic for a small local business, but I'm tearing my hair out over this.
Any suggestions?0 -
Best way to get a Linking Root Domains
Hello, What is the best way to get a Linking Root Domains to my websites? Fore example: www.i-phony.com
Link Building | | iphony0 -
How do Domain Authority and the Price of a Paid Listing Relate?
I'm just starting to do some in-house link building for the first time. Having looked at some of our competitors it seems that they have paid for links on some B2B sites and I was wondering how the Domain authority and the price charged were related. The follow up question is then how do you estimate the ROI of a link? So for example looking at a site with a DA of 30 and a page authority of 17 how much should one pay for the link? How do you decide how much you should pay for a link - and whether it is value for money? btw I'm not interested in buying links I'm curious 🙂 Thanks for any thoughts
Link Building | | Zippy-Bungle0 -
Keyword Domain URL structure
Hello all, We have a domain with one of the primary keyword within the domain itself (audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture ( http://audisite.co.uk/new-audi/a4 ) which we were thinking of modifying to something like audisite.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself. Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach incorrect to URL optimization fundamentally incorrect? /a4 /new-audi-a4 /new/audi-a4 /new-audi/a4 /new/audi/a4 I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.
Link Building | | nirpan0 -
Multiple on-page links to single domain
Hi, the main focus of my question is to add a bit more information to my client as to where they are going wrong. Firstly they have a directory on a third party domain with subdirectories containing all their product listings. All the links need to be no-follow for sure. However, from a link juice passing perspective if there are per page say 20-30 links to varying URLs on the same domain is it still the same sort of calculation that the link juice is sufficiently weakened that each link has little value, or because the links are to the same domain there is an extra (potential) filter going on?
Link Building | | MickEdwards0 -
Page authority vs domain authority
when evaluating a website for a potential link request, do you focus more on page authority or domain authority? do you use them together? what about when the two numbers are very far apart?
Link Building | | slazarus0 -
Question about forwarding domains and link juice
We currently have a domain that has a small amount of inbound links: http://www.opensiteexplorer.org/www.1800wecoach.com/a!links We decided to switch over to a different domain name, which currently has 0 inbound links. What we were wondering is which would be better: link to the new domain from the old domain in a prominent location on all pages. or forward the old domain to the new domain? does forwarding a domain pass linkjuice?
Link Building | | adriandg0