A continuation drop in rankings

[DavidPatrick]

Hi All,

We used to rank highly for the keyword 'Magazine Subscriptions' and after the past few months and have started to slowly go down the ranking.

Recently we have spiked from #46 to #60 over the last few weeks.

Anyone have any ideas on what could of caused this?

Our website is: http://goo.gl/KnBkT9

We have kept updated the same as we have done with PRs, backlinks etc etc

[DavidPatrick]

Hi Brendan,

That's a great idea!

I'm asking our web guy now.

Thank you so much,

David

[taryn_s]

Hi David,

To be honest, I'm quite surprised that you used to rank strongly for that search term. I've only looked at your on-page SEO and, although your homepage gets an A grade on Moz's On-Page Grader, there's quite a lot you can do to improve things.

Firstly, do you really want your homepage to rank for this term? Unless there's a very good reason, I usually only want the homepage to rank for branded terms (in your case, searches for Unique Magazines). I would recommend creating a new page to target 'Magazine Subscriptions' using something like http://www.uniquemagazines.co.uk/magazine-subscriptions/ as the URL. You can then optimise this page much more freely.

Currently your homepage doesn't include the targeted keyword at the start of the title tag, it only uses the term in an H3 tag (not exact match) rather than an H1 tag and there is very little text on the page for Google to understand the topic of the page. Creating a new page should give you the flexibility to improve all of these things. You can also build internal links to the new page using 'Magazine Subscriptions' as the anchor text.

[Keszi]

Hi David,

What I'd do is to check first of all in there is any huge traffic fluctuation with coincidence with any of the Google Updates released.

An easy way to do this is to use the Pangiun Tool from Barracuda: http://www.barracuda-digital.co.uk/panguin-tool/

Maybe that will help recognize what the issue could be.

If not, try to check what implementations have been done in the past few months.

I hope this helps! Greetings, Keszi