Optimizing for Two Keywords - H Tag Best Practices?
-
Hey Everyone,
I have to do a local SEO campaign. My landing pages need to target two keywords. I was wondering if you could look over this proposed H tags I've written and give me your thoughts.
Houses for Sale and Commercial Real Estate in Houston, TX
Houses for Sale in Houston, TX
Commercial Real Estate in Houston, TX
Am I heading in the right or wrong direction?
-
H2s are valuable, but in the context of organizing information on a page. Let's stick with the "Wheelchair Accessible Houses for sale in Houston" example. That phrase could be the H1. A great H2 would be, "Single Level Homes" Another, "Houses with Wheelchair Elevators" "Homes with Power Stair Lifts" and so on. Even though the main theme / keyword is the H1 example, all of those H2s are going to contribute to it and help the user navigate to the types of homes they're most interested in. you could also link to those sections of the page with on-page anchor links (#) to make navigation simpler (or dynamically rendered). So what I'm saying is they don't need to have the exact phrase you're targeting in each one as you used in your example above.
-
So do you think that the value of using H2 tags has really gone the way of the do-do then?
When should I use them?
Thanks so much for your help. I appreciate it.
-
Honestly, that's too keyword stuffed / repetitive for my tastes. Google's a lot better at figuring out the context and correlation of a page without having to find all the different ways to repeat a very specific phrase like, "houses for sale in houston tx" As a quick example, run a search for the same and you'll find Google bolding "real estate" "homes" etc as if they were your search terms.
That's why the ideal is to have a topically powerful page--it can be really specific, like 'wheel chair accessible homes in for sale in houston'--but should focus on that main topic, not those exact words. Cheers!
-
So an appropriate way to do this in the abstract would be
h1 tag reads "houses for sale in houston tx"
h2 tag reads "big houses for sale in houston tx"
h2 tag reads "small houses for sale in houston tx"
-
Hmm. That's tough, per http://moz.com/learn/seo/on-page-factors you want to be, "hyper-relevant to a specific topic (usually a product or single object)" so having these different sections would be a little odd. Maybe you should centralize around "Houston Real Estate" as the H1 and Homes / Commercial as H2s.
-
I agree with you, but I'm a bit limited by a few things that are out of my hands.
Let's say from a purely hypothetical standpoint that I was doing something for local SEO where both keywords applied, would this be a good idea?
-
Hi Charles. You might consider putting these on two separate pages entirely. From a user perspective, typically someone looking for homes is not looking for commercial real estate as well, and vice versa.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords and keyword traffic
Hi I am struggling to know what keywords i should be targeting and how the website should be best optimised for said keywords. The website offers bespoke service in the lake district UK a popular tourist destination, The business operates within say a 30 km riadus of the area. So target vistors to the website would specifically be looking for services in the lake district. The trouble is for many targeted keywords for the area are quite low or no data shown. For example: tipi camping lake district, tipi hire lake district, Glamping lake district However nationally keywords for the service have a lot higher traffic i.e. tipi hire or tipi camping, glamping what keywords should be my target? and should I targeting my website for? I don't want to target customers looking for these services outside of the lake district and also by targeting keywords without the term lake district means my competition is greater as i'm competing with the whole of the Uk for serivces It can't provide. please advise thanks
Intermediate & Advanced SEO | | Bengo-990 -
Bad SEO Practice: in title tag?
Greetings, I just discovered that some of our content was produced with
Intermediate & Advanced SEO | | Eric_Lifescript
tags in the title tag. Example: <title>Diabetes Symptoms <br> In Women Over 40</title> My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz. 🙂 Thanks in advance for any reply. Kind regards, Eric0 -
Using on two pages a keyword in alternative language in the title
Hello SEO wizards, The main language on my website is english, and I am wondering if I can add a keyword in russian to couple of pages to the title and image alt tag and maybe header , with the hope that it would rank in google with that russian keyword.. But I am not sure how google would react to that, I tried to search information on that, but could not find a clear answer.... Many thanks for anybody who takes time to respond
Intermediate & Advanced SEO | | bidilover0 -
Rankings and keywords
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes. For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank? Any suggestions would help! Thank you.
Intermediate & Advanced SEO | | ClickIt0 -
SEO Best Practice for a multi-language and multi-country website
Hello Moz Community, I hope someone could help me identify the best action to take on an on-page optimization confusion I am currently having. The website I am currently trying to optimize is http://www.riafinancial.com/locations/us/home.aspx. There is an option to view a country specific version of the page, or language version (there are 2 drop down menus on the top, for country or for language). When viewing a country specific version of the page, the URL changes depending on country selected. Some country versions also updates the content to the language of that country, but some remain English. Example, when viewing the France version of the page (http://www.riafinancial.com/locations/FR/home.aspx), the content is updated to french version, but when viewing the China version (http://www.riafinancial.com/locations/CN/home.aspx), the content is in English. This is because we have not yet translated for all countries (this will eventually be all translated). Now, when viewing by language, the URL does NOT change. Example, in http://www.riafinancial.com/locations/us/home.aspx, you can choose French, German, Italian, Polish, etc. The content of the page will change based on language chosen, but the URL (including page titles, meta-descriptions) will not change. My question is, how should I approach this for on-page optimization? Canonical? Hreflang? Any input, feedback, recommendation, suggestion will be greatly appreciated. Thanks! Sharon
Intermediate & Advanced SEO | | RiaMT0 -
What are your best moves if you want to get your traffic and rankings back for a specific keyword?
Hi all We are server and website monitoring company for over 13 years and I dare to say our product evolved and mastered over the years. Our marketing not so much. Most of our most convertible traffic came from the keyword "ping test" with our ping test tool page, and for the first 10 years we have been positioned 1-3 in Google.com so it was all good. The last two years we have been steady on positioned 8-9, and since 7-30-13 we are on the second page. We have launched a blog in 2009 at http://www.websitepulse.com/blog, and post 2-3 times a week, and are working on new website now, and my question is what is your advice in our situation? Aside from providing fresh content and launching a new website is there anything specific we could do at this stage to improve our position for "ping test"? Thanks Lily
Intermediate & Advanced SEO | | wspwsp0 -
Advanced Title Tags
Looking for some advanced help here. I've been reading a lot of conflicting information on this, and I am hoping someone can clear this up. My question is regarding length and complexity of title tags. For example, my top level keywords are: IT Support, IT Services, IT Outsourcing, Help Desk, etc. I also have pages for many modified versions ex: IT Support Services, Managed IT Services, etc. I have robust pages for each. Should my title tag be: IT Support | CSM Corp. - Simple IT Support Company | CSM Corp. (Picks up a longer tail) or IT Support | Secondary Keyword | CSM Corp. Does adding secondary keywords dilute the strength of the primary keyword? If long is preferable, can someone give me an example using "IT Support"?
Intermediate & Advanced SEO | | CsmBill0 -
Dropping dramatically in keyword rankings
One of my clients has always ranked well for this keyword (janitorial services, nh). Then within a week, they dropped out of the top fifty in Google and now in other major search engines as well. My first thought of why the drop in rankings is due to duplicate listings within online directories. The previous marketing person on staff was listing the company more than once in these directories, and it wasn't discovered until later in the link building process. Sometimes the company was listed with "janitorial services" as part of the company name, and then listed again with "carpet cleaning" as part of the company name... sometimes with duplicate address, or using the po box instead - as if two companies. The odd thing in all this is that while they dropped in ranking for this keyword, they still come in usually 1st in Google Places for this keyword with 12 excellent reviews. And yet when I check their Google Places account, it says that it needs to be reverified, again, it doesn't meet the terms. (company is a family owned business, for over 30 years, they have a lot of potential). So all this duplication needs to be fixed, but how serious are duplicate listings on places like Manta, YellowPages, SuperPages, also Yahoo Business Local and Bing Business Directory? And now that "forensics" seems to be my task, any suggestions on how to start? Any processes I should go through with Google WebMaster? _Cindy And, too, if I could add, the site ranks very poorly for this keyword and while I have provided recommendations, and they understand the onsite issue, they have yet to go forward with implementation, making this a little more difficult issue.
Intermediate & Advanced SEO | | CeCeBar0