Owning a ton of domain names
-
I have a question really a matter of opinion for those other SEO's and marketers out there. One of the companies I work for has a ton of domains, just about every variant and international version of its domain name. Do you think there is real value to owning something like .mobi? It's not a mis-spelling variant and as I understand it the forwarded domain means nothing to Google. It's also not much used, so what is the point of spending thousands of dollars to own all these variations?
-
Thanks for the replies everyone. I think I'll continue buying up "important" domains in foreign countries but ignore and let some of these expire that are vanity/not-used.
I definitely agree on the mis-spelling issue, I have bunch of domains that cover a mis-spelling. In our Analytics one of the top ten queries is a mis-spelling of the company name.
-
Thanks!
I have a couple domains that I paid five digits for the domain only. For those domains, if I could get the .org and the .net for a reasonable cost, I would buy them. But, they were registered and gone a long time ago. I would not pay a $12.50 per year registration fee for a domain extension from another country.
If you have thousands of people per month typing your domain into search and addresses boxes then registering and redirecting typos is more valuable.
-
I would give this two thumbs up if I could.
There really is no point. There is no value except maybe preventing others from buying them, but what is the risk if they did?
-
what is the point of spending thousands of dollars to own all these variations?
I would allow them to expire and spend the savings on beer.
-
Hey there,
I am in a similar situation and I have posted about it on these boards. If your company can afford it, it is probably in your best interest to just hold onto them. At the same time, as you stated, all this can change in an instant. Take .mobi for example, that was supposed to be the mobile browser extension, but clearly with responsive design, there isn't as much of a need for the .mobi in my opinion.
On the flip side, Google keeps doing more and more towards local, or so it seems. So having the domains in other countries, may become more beneficial. I have all of our extensions forwarding to our primary domains.
My personal opinion is the vanity domains aren't going to take off. Everybody was so excited with the .tv extension for example, but once people find a way to keep all of that, or display similar information on a .com it becomes useless. There used to be benefit to having a .org, and people realized it was being abused. Now the only other benefits are .edu and .gov, because there are restrictions to owning them.
If you can, keep them, it certainly doesn't hurt. Is it going to make or break your company by not having them? Probably not, but it could save you a headache later down the road.
Hope that helps.
-
I don't think there are any benefits. I would just buy the main ones: .com .net .org .info
-
That's what I would think and I do think it makes sense for popular domain names like co.uk, com.cn, etc. But I wonder if there is really any value to some of the obscure ones at all? There are so many domain extensions out there and they come out with more all the time, is it really necessary or strategically beneficial to buy them all up just because the competition may do so? Is there any other benefit to having them?
-
I think the only value is as if you want to create and expand your brand name and you don't want future webs using your name i guess
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
So many spam links that I haven't created are reflected in my domain
Around 500+ spam links got reflected in my domain. I actually haven't created them. Also, the links are not opening. These links affected my spam score. How can I remove them and reduce my spam score?
Link Building | | OrangeDigital160 -
disavow primary domain?
Hi friends is it possible to disavow primary domain? Like com or net? We currently see many incoming spam links with primary domain .xyz and i just wonder, why not block all these links with one rule domain:xyz? thanks
Link Building | | netcomsia0 -
Exact Domain Match does it help or distract?
Does owning / buying an exact domain match help or not necessary? For example our main website ranks for nearly 14,800 Keywords but one KW we are trying to get in the top spot for we are currently at the bottom of page #1. We do see an exact domain match available so we purchased it but i don't know if it would actually help us or distract us. I was thinking we could create an article about the keyword on that exact domain then do some on page seo and back linking. But would that be more of a distraction VS. just focusing on getting more high quality back links to the main website we have ranked on Page 1 at the bottom? Any ideas or benefits to use an exact domain match to help boost also?
Link Building | | Cfarcher0 -
How do Domain Authority and the Price of a Paid Listing Relate?
I'm just starting to do some in-house link building for the first time. Having looked at some of our competitors it seems that they have paid for links on some B2B sites and I was wondering how the Domain authority and the price charged were related. The follow up question is then how do you estimate the ROI of a link? So for example looking at a site with a DA of 30 and a page authority of 17 how much should one pay for the link? How do you decide how much you should pay for a link - and whether it is value for money? btw I'm not interested in buying links I'm curious 🙂 Thanks for any thoughts
Link Building | | Zippy-Bungle0 -
Domain name holding pages link back, good or bad?
We are a web design and hosting company http://www.spiralsites.com But when we register domains for clients, or they take email only or a name is parked we have it using a holding page which can be seen as follows: http://www.jcevents.co.uk/ is this a good thing? Bad thing? Could it would it should it benefit our rankings? Should we do more to make it look less like our main site and actually try to use it better to help rank our other services pages?
Link Building | | spiralsites0 -
Back linking: Relevance or Domain Authority?
For back linking, what is more important for increasing rank for organic searches on Google? I've noticed that linking on sites with high domain authority that have some or no relevance boost my keyword ranking. However, does back linking on relevant sites help if their domain authority is not so high?
Link Building | | Modbargains0 -
Do Expired Domain Retain Their Page Rank ?
I am a little bit confused about buying expired Domain Names because i have got mixed advice over the internet. Some Say That They Lose Their Page Rank And Some Say That They Don't. So I would really love to hear what PRO Members have to say about it! Also is it a Good Idea to use Expired Domain names for Link Building ? Rishi
Link Building | | RishiSeo0