Owning a ton of domain names
-
I have a question really a matter of opinion for those other SEO's and marketers out there. One of the companies I work for has a ton of domains, just about every variant and international version of its domain name. Do you think there is real value to owning something like .mobi? It's not a mis-spelling variant and as I understand it the forwarded domain means nothing to Google. It's also not much used, so what is the point of spending thousands of dollars to own all these variations?
-
Thanks for the replies everyone. I think I'll continue buying up "important" domains in foreign countries but ignore and let some of these expire that are vanity/not-used.
I definitely agree on the mis-spelling issue, I have bunch of domains that cover a mis-spelling. In our Analytics one of the top ten queries is a mis-spelling of the company name.
-
Thanks!
I have a couple domains that I paid five digits for the domain only. For those domains, if I could get the .org and the .net for a reasonable cost, I would buy them. But, they were registered and gone a long time ago. I would not pay a $12.50 per year registration fee for a domain extension from another country.
If you have thousands of people per month typing your domain into search and addresses boxes then registering and redirecting typos is more valuable.
-
I would give this two thumbs up if I could.
There really is no point. There is no value except maybe preventing others from buying them, but what is the risk if they did?
-
what is the point of spending thousands of dollars to own all these variations?
I would allow them to expire and spend the savings on beer.
-
Hey there,
I am in a similar situation and I have posted about it on these boards. If your company can afford it, it is probably in your best interest to just hold onto them. At the same time, as you stated, all this can change in an instant. Take .mobi for example, that was supposed to be the mobile browser extension, but clearly with responsive design, there isn't as much of a need for the .mobi in my opinion.
On the flip side, Google keeps doing more and more towards local, or so it seems. So having the domains in other countries, may become more beneficial. I have all of our extensions forwarding to our primary domains.
My personal opinion is the vanity domains aren't going to take off. Everybody was so excited with the .tv extension for example, but once people find a way to keep all of that, or display similar information on a .com it becomes useless. There used to be benefit to having a .org, and people realized it was being abused. Now the only other benefits are .edu and .gov, because there are restrictions to owning them.
If you can, keep them, it certainly doesn't hurt. Is it going to make or break your company by not having them? Probably not, but it could save you a headache later down the road.
Hope that helps.
-
I don't think there are any benefits. I would just buy the main ones: .com .net .org .info
-
That's what I would think and I do think it makes sense for popular domain names like co.uk, com.cn, etc. But I wonder if there is really any value to some of the obscure ones at all? There are so many domain extensions out there and they come out with more all the time, is it really necessary or strategically beneficial to buy them all up just because the competition may do so? Is there any other benefit to having them?
-
I think the only value is as if you want to create and expand your brand name and you don't want future webs using your name i guess
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use a domain .com.br helps in SERP for Brazil searchs
Hi, I am from Brazil and here the domains finishs with .com.br my website finish with .com and is http://solaristelecom.com this situation prejudice me in the ranking results of the searchs in Brazil area? Regards, Leandro
Link Building | | lmoraes0 -
Backlinks from ads on parked domains? Is this possible?
Hello Moz Friends, So as I was researching some competitive backlinks and I noticed a lot of backlinks that a clients competitor has are on parked domains and they appear to be google ads from some point. You know the pages that this page no longer exists, or hey do you want to buy this domain? and it has like 6 google ads on it? Yep those pages. My clients industry is construction and their competitor has links from zombie websites, foreign, websites and more. But the links are no longer on the page. Like when it was crawled, their ad was showing. Does this make any sense and is it usually temporary? Thank you for your thoughts friends!
Link Building | | asbchris0 -
Domain Authority and Page authority for external links. What's the difference in value?
Hi Guys. I understand the difference between page authority and domain authority in terms of how likely that page is to rank. But what about a links from a high DA site, but from a low PA page? We’ve identified a client with extremely high DA (73/100), but their blog page has a PA of 1/100. Would a link from this page be pretty much valueless due to the low PA? Or would it still be quite strong as the DA is so high? Perhaps you could point me to some good reading or Moz post on this topic? Thanks guys. Isaac.
Link Building | | isaac6631 -
Dropped domains are really helpful for backlinks?
Hi, I'm new link builder and I'm making backlink for my different clients. Just want to increase my knowledge is dropped domains are really helpful or just I'm waiting my time. Other thing is any negative effect on my client website if I create backlinks from dropped domains?. Mean I've submit guest post for my client website on http://wikipathia.com PR 4 and DA 20+ so can I continue my guest post work or leave it? Also I'm sharing some website for guest post. Where I'm interested to submit guest post. http://lookinsidethetower.org
Link Building | | KLLC
http://rouselegal.net/
http://wikipathia.com
http://amy-henderson.com
http://biztbuy.com
http://faaforum.com
http://builderspress.com
http://genista.net/
http://hohumhouse.com/
http://refreshthepage.net
http://redswindow.com
http://valmez.net
http://hangallery.net
http://gridwear.net
http://max4rent.com
http://dodress.net
http://apparel-japan.com/
http://blackroots.net
http://gecoders.com
http://labho.com
http://lokmanhekim.org
http://holddress.com
http://willdress.net/
http://obayoo.com
http://exclamationpoints000casino.com/
http://webdesignlists.com
http://becsta.net
http://dordogneholidayrental.com
http://metalaqua.com/
http://nightsjob.com
http://now2business.co.uk Thanks and waiting for your feedback.0 -
Redirecting a penalized domain to a new one to remove penalty?
I've got this website that has been hit quite hard by the first Penguin update round. Would it be better to move all my content to another domain and do a 301 redirect? Or should I keep the penalized domain and try to clean up the bad link profile? Also I must say that the website has been hacked last fall and the hacker was able to upload porn stuff in one of the folders. Needless to say, I quickly acquired tons of links from porn and warez. And no, porn and warez has nothing to do with my website's topic. Thank you for your help! Stephane
Link Building | | sbrault740 -
Because a domain appears twice in the organic?
Good Day staff I have a small doubt .... I'm from Brazil, I have a client who is www.tiffanybrasil.com.br and the key word it is -> "cadeiras tiffany" or "cadeira tiffany" are coming in 3rd in the organic. Only the domain www.cadeirastiffany.com.br is appearing in the 1st and 2nd Place. Question 1: Why is that? appearing in the 1st and 2nd Place. Question 2: It shall be possible to pass an absolute domain?
Link Building | | AlexOliveira0 -
Too many external links vs linking root domains - good or bad?
Hi guys, After the latest Linkscape update, we noticed that our website have 424,671 external links with 4,395 linking root domains, so roughly 100 links/domain. Does Google consider this to be a negative thing or we do not need to worry about it. Many thanks. David
Link Building | | sssrpm0 -
It is ok to link together multiple domains on the same ip?
I have multiple domains (more than 50) in the same niche. All domains are on the same ip. It is ok to link them together, or to create a piramid link between them?
Link Building | | maldiniii0