Benefits of "Buffer Websites" Marketing for Real Estate Firm.

[RETEX]

A local seo firm has approached us and mentioned that we should incorporate something called buffer websites into our SEO. I work with a Houston based real estate agency that sells single family homes.  In a nut shell they suggested that we create 5-10 separate standalone websites that each have 40-50 pages of unique copy for specific targeted keywords of our choosing. The idea would by that all these websites and copy would all point back to our main website and help generate substantial traffic. This concepts seems to have been a couple years ago and now sure if we should go this route. Would we be better off just building unique copy on the main site and not focus on the 5-10 websites we would need to deal with?

C

[abiondo]

Hi Carlos

It sounds funny to me.  Use the content and post regular updates to your site (daily, weekly) and start building an email list where you can get genuine traffic and inbound links coming to your site.  Use social sites to promote your unique content and drive people to your site because you have compelling content.  Like Egol said, if you invest in building up these other sites and Google penalizes them you will have lost your investment.

Hope this helps,
Anthony B
Biondo Creative
biondocreative.com

[EGOL]

Would we be better off just building unique copy on the main site and not focus on the 5-10 websites we would need to deal with?

You are right!   This is rubbish.

If you have time to create the 200 to 500 pages of unique content that they are asking for you should put that same effort into your main site.

If they got in touch with me, I would tell them that Google has been killing these hotdog stand websites for at least ten years.