When you think you are doing it right but the results are quite the opposite.
-
I have a website that just doesn't rank well against what at first glance appears to be a lower quality competitor site. So far - I, and "no one" else can work out why they sit above me in search. I have to concede and respect that they must be doing something right, but what? I just can't get to the bottom of it, and I've been trying for two years!....
Sometimes we can't see the wood for the trees and right now that seems to be me. I genuinely just want to know what I'm missing.
Two sites: bristolpest.co.uk and waspkilluk.co.uk
Key words: bristol pest control or pest control bristol
-
Hi Simon
A couple of things I found...
-
You have duplicate content issues:
-
Both www. and non www. versions of the site work
-
Both http and https versions of the site work
-
I also found this site - is this yours or someone else? Reason being, this is the exact content that lives on your bee removal page.
-
Your robots.txt is an accident waiting to happen - check out Moz's best practices
-
I would also use Open Site Explorer and Majestic to take a look at your backlink profile
-
It looks like random domains (some irrelevant and others stuffed with keywords) are redirecting to your site
-
This could look potentially spammy
I would take care of all duplicate content and technical issues first. Then, I would look at my backlink profile - what can be cleaned up? Removed? Disavowed? So on and so forth.
Then I would look at my competitor's backlink profile. What is it about their content that other (RELEVANT) websites like and are linking to? Am I doing that on my site? What do I need to change?
Hopefully this helps, if I find anything else I will let you know - this was just a quick skim.
-
-
I presume your site is waspkilluk.co.uk. When I went to your site, the content doesn't load immediately, but rather only when you scroll. Can you just double check what Google actually sees when the page loads - in webmaster tools try fetching and rendering the homepage.
Everything may be fine, but there is something niggling me that maybe google doesn't actually see your site properly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review snippets not shown on google search results
Hi, In Moz it shows that we have a review snippet for a keyword/page, but it is not shown on google SERP. Can anyone explain why it isnt shown on Google search results, and what we should do in order to get it shown ?
On-Page Optimization | | jensatlieto0 -
How happy should we be about a Page 1 “See results about” SERP?
A site fell off Page 1 organic listings but now regularly appears in the right-side “See results about“ SERP. How valuable are such results, especially compared to the 1-10 organic result listing? And, are “see results about” SERPs national?
On-Page Optimization | | PKI_Niles0 -
SEO results/title tags/desktop vs. mobile
I am trying to figure out why my title tags comes up different between desktop and mobile search results. Desktop returns my title tag as written, but on mobile I get something completely different. It's related to the site, but not anything I can read, as coded in the site (i.e. not the title tags, meta, or anywhere else). Has anyone else experienced this? My title tag is 64 characters - I know it's a little bit over, but would that cause such a weird issue as a completely different title in the search results?
On-Page Optimization | | tallyhodesign0 -
Google Showing H1 Title Instead of Doc Title in Search Results?
I see this often for my website: Google displays my pages' H1 title instead of the document title in its search results. Is there any particular reason for this? Do we have any kind of control on this?
On-Page Optimization | | sbrault740 -
Ecommerce internal search results pages
I'm working on a ecommerce site that allows product search results pages to be sorted a variety of ways (best selling, newest, by price). Each of these search filters creates a new url i.e. /all/best/1 and /all/best/2; /all/new/1 and /all/new/2; etc. These search results pages have been indexed and the site is receiving enough organic traffic from these pages that I don't want to add noindex,follow to them. I am planning on implementing rel=prev,rel=next for each filter, but I'm concerned about duplicate content considering I can't create unique meta data for each page. Should I canonical all pages to the first search results page without filters applied? Or any other ideas on how I should proceed?
On-Page Optimization | | ang0 -
Page Analysis - Helping Product Pages Outrank Search Results Pages
Hi! We have a lot of our search results pages that have been indexed and outrank our product pages and in some instance the actual product pages barely show up at all. Here is an example query that includes our brand name: http://goo.gl/cgB6W So, we have loads of actual product pages, video pages, etc that should be showing up here, but are not and this is just one example. Unfortunately, there are a LOT of these Search Results pages out there and utlimately we would love to de-index them altogether, but it's going to have to be carefully done. So, was wondering if anyone would want to check out one of our product pages and give any feedback as to what we could change to possibly improve rank or to make them more search friendly or hopefully to help them rise above these indexed search results pages? Here is an example product page: http://goo.gl/2R4IT Thanks!! Craig
On-Page Optimization | | TheCraig0 -
Different pages for OS's vs 1 Page with Dynamic Content (user agent), what's the right approach?
We are creating a new homepage and the product are at different stages of development for different OS's. The value prop/messaging/some target keywords will be different for the various OS's for that reason. Question is, for SEO reasons, is it better to separate them into different pages or use 1 page and flip different content in based on the user agent?
On-Page Optimization | | JoeLin0 -
Shall Google index a search result?
Hi, I've a website with about 1000 articles.Each article has one ore more keywords / tags. So I display these keywords at the article page and put a link to the intern search engine. (Like a tag cloud) The search engine lists als articles with the same keyword and creates a result page. This result page is indexed by Google. The search result contains the title of the article, a short description (150-300 chars.) and a link to the article. So, Google believes, that there are about 5.000 pages instead of 1.000 because auf the link to the search result pages. The old rule was for me: More pages in Google = better. But is this still true nowadays? Would be a "noindex, follow" better on these search result pages? (Is there a way to tell Google that this is a search result page?) Best wishes, Georg.
On-Page Optimization | | GeorgFranz0
