Tracking SEO efforts
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Is there any way in SEOMOZ I wan track whether my SEO efforts have moved me up the google rankings? I'm not sure how to benchmark to establish whether my efforts have made an improvement or not
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Yes, there's definitely an awesome way to do this in SEOMoz. You need to set up a campaign, and then associate keywords with that campaign. If you have several different categories of keywords you can separate them with tags to group like words together. I would highly recommend also putting in as many competitors as possible so you can see where they rank for the same terms. Once you've put in your keywords, SEOMoz will crawl once a week and track the rankings over time. You will also be able to export complete history for keywords over time. THis is extremely helpful in determining if you are going up or down for your most important terms. Every site is a little different, so the best thing to do is just get in there and play with it and you'll soon find what works best for you.
Hope that helps! Being able to track keywords like this, together with compeitors' rankings is what make SEOMoz Pro worth every penny (IMHO).
Dana
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