Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Recommendations on the URL Structure When Posting Blogs
-
Sites are adopting different URL structures for posting blogs (examples below).
Quicksprout ( www.domain.com/dateposted/blogposttitle)
Moz (www.domain.com/blog/blogposttitle)
SEO Book (www.domain.com/blogposttitle)
What do you recommend?
-
The solution is simple. Remember usability is key to the user experience. If you have a blog then place the blog/ in the URL. Think of an e-commerce website. You want to categorize items correctly. You don't want customers finding fridges in the microwaves category
-
Hi again
Utilize the /blog/ in the URL. Otherwise, you're creating a flat architecture to your site. Always include /blog/ in your URL if it is in fact a blog piece of content.
-
Thanks for your opinion Andrew. Wondering how much of an impact it makes if you dont utilize the "blog" in the URL structure and add in the Title directly (www.domain.com/title) especially when going after competitive keywords.Logically it would make more sense to have a structure like this (www.domain.com/blog/category/title)
-
Good point Patrick.
-
The first question to answer is if the site itself is a blog... or if it's a website that also has a blog. If it's the latter and the blog lives at www.yoursite.com/blog/, then the structure should obviously always include the /blog/.
Responding to your 3 examples in order:
Quicksprout's structure is a little odd in that their blog lives at /blog/, but the individual posts do not. A bit strange from both a human usability and bot crawling hierarchy standpoint. Other than that, including the date is helpful in terms of telling the user/bots how current the post is and differentiating it from similarly named posts on the same blog. That said, it pushes the title/topic keywords further out in the URL.
Moz uses /blog/, which again makes the most sense, but they've foregone including the date. This, however, lets them get the topic/title keywords to appear earlier in the URL.
SEO Book, like Quicksprout, oddly strips out the /blog/ directory from the URL. Other than that, their strategy is the same as Moz.
The winner here, in our opinion, seems to be Moz. The /blog/ remains when you're on individual posts which makes sense to both humans and bots. They don't include the date, but historically that's not been critical.
-
Hi there
I have always been a fan of the /blog/blog-title lay out, but it's really up to you on how you want to structure your URL. The reason I like this structure is because if it's an older post, but still valid, then users won't automatically disregard it because of the date in the URL. But really, both ways have their benefits.
Here are some reasons:
Reasons to include dates Reasons not to include dates Dates in URLs Q+A
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
Best Wordpress theme for blogging
Hi all, What is the best Wordpress theme for a professional DM blog? I am looking for something minimalistic where I can add my personal profile and have articles nicely listed, potentially grouped within categories. Any ideas? Thanks. Katarina
Content Development | | Katarina-Borovska3 -
Shopify Blog vs Wordpress
We are moving our Ecommerce site to Shopify. Currently we run our blog on Wordpress and I'm wondering if anyone has an opinion on using the Shopify blog vs Wordpress?
Content Development | | Glaze0 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Blog.xyz.com
I have a site that is running its blog on www.blog.xyz.com and I am looking for ways to increase Google traffic. Would it be better to running the blog on something like: www.xyz.com/blog instead?
Content Development | | kevgrand0 -
Find Blogs With High Domain Authority In Particular Niche
Is there a way to find blogs with a high domain authority that are in a specified niche? For example is their a tool that finds high domain authority blogs that focus on tech?
Content Development | | twitime0 -
Can I post my MailChimp articles on my blog without getting hit for duplicate content?
I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?
Content Development | | RoxBrock0 -
How do blogs affect seo?
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site? Thank you!
Content Development | | derrickkuhn0