Local Citation with multiple offices
-
We have 5 different offices and each has its own google+ page and yell page. At first they were ranking poorly and the wrong offices were coming up for searches in that town so we change the name to :
BusinessName (Location1)
BusinessName (Location2)Etc. those listing all starting to rank top for searches in Location1 and Location2. We have now been told that it is bad for our overall SEO to have the business name appearing differently in different listings and this led me to look at Moz Local. My question is should I remove the (Location1) from the Google+ business listing so that all our offices have the same name (but obviously different addresses) even though it appears to have a negative impact on rankings?
Any help would be appreciated.
Thanks
-
Nice feedback here. The one thing you've asked about that I don't believe I've seen addressed is your question regarding having geographic modifiers in your business name. You are correct - Google does not want these, unless they are part of your legal business name or DBA.
This was a bit of a goofy situation. Originally, Google's guidelines expressly forbid the use of anything but the legal business name or DBA in the business title. Then, in the fall of 2013, they suddenly changed their policy on this, permitting business owners to add descriptors. So, at that point, lots of business owners jumped on this and added city names and other descriptors. A little over a year later, Google reversed their policy, returning to their original stance on this in which they do not want city names, state names, etc. in the business title unless they are part of the real-world business name.
You can read the guidelines here, under Name: https://support.google.com/business/answer/3038177?hl=en
-
Thank you that is very helpful. I have gone through and upated almost all of the listings but I am having real trouble with Facebook and wonder if you can help.
We have one Facebook page which is linked to our head office address. One Moz Local it says that our other 4 offices do not have facebook pages. Is there no way of adding offices to facebook or do I literally have to create a new facebook page for every office? This seems silly and a bit annoying as we only really want one single facebook page for our company rather than one for each office, but if this is the only way to do it then will the SEO benefit of having a facebook page outweigh the hassle of managing 5 and the confusion it will cause customers?
Thanks
-
Hi there
Take a look at Whitespark - or you can take a look at BrightLocal's list and vet out those that benefit your business most.
If you have addresses for your business dedicated directly to those cities, you should be fine and not needing to add in (city name). Search engines and crawlers are smart enough to pick up on the address and locality of your Google+ and other citations to return them in proper searches.
Let me know if you need any more help!
-
Thanks. Unfortunately I just tried to sign up to Moz Local but it is US only (I am UK based) so it wouldn't let me :(.
Each of our offices has its own google+ page as I couldn't see any way of adding all the offices to 1 page. The business has one name, the name is the same at all offices "Business Name" but each office does have a different address and phone number. Are you saying that it is better for all my google+ pages to be called "BusinessName" rather than "BusinessName (London)" and "BusinessName (Manchester)"?
-
Hi there
If your business locations have separate NAP information, then you will need to do a listing for each location. Moz Local has great bulk upload capabilities so you will be in great hands there.
If all businesses have the same name, make sure that all of those names are correct with different addresses and contact information - this is extremely important as Google and other search engines use this information to verify your business for search. You don't need to delete anything, just update the information in your Google+ page, and also make sure each location has a Google+ Business page - complete with their information and a link to the company website (if they don't have their own site). Make sure that the main Google+ page is verified as well. You may be able to verify all of those pages but that might take some research.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why won't a business show up in the local pack when all signs point to that it should?
Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas? Thank you!
Local Listings | | WebMO-Tech-Rep0 -
What to do with One physical location but serving multiple cities?
Hello everyone, I need help about this. My client sent me this "I have a question about doing local SEO for other locations for the same company.
Local Listings | | Beachflower
The Brisbane data recovery business is linked to Corporate data recovery and are physically based at the same address. Now we have other website for the same business, but named after other cities (eg sydneydatarecovery, melbournedatarecovery etc.). The business has only one physical address, which the one used for Brisbane and Corporate. How can we do Local SEo for the other location website with our Brisbane address.
We do have the Google location registered to a local address we have in each cities, but not display to the public." N.b I already build citation using the address for Brisbane Data Recovery business name. And I didn't know about this before. Please help me to fix this mess.0 -
Ranking opportunity if we omit county in citations
I am looking to rank highly in local search for Birkenhead but have not currently filled in the county on Google + so Moz local is not picking the county up. I am wondering whether I should continue and keep the county off there as there is a potential problem: on our website we are listed as being based in the Wirral and we are also based in a county called Merseyside so have two different possible citations. We are ranking well for the term Wirral and do not want to effect this. I am thinking of building citations without Wirral or Merseyside and was wondering if anyone can advise? The address that I have in the citation would be - business name, building number, Birkenhead then Wirral or Merseyside and post code. I am currently using business name, building number, Birkenhead and post code and we want to rank highly for Birkenhead. Could anyone advise me here? The Wirral is a peninsular as can be seen on Wilipedia - https://en.wikipedia.org/wiki/Metropolitan_Borough_of_Wirral
Local Listings | | SEM_at_Lees0 -
How to get Google to choose office location pages and not the homepage. Tips and Suggestions?
Hello Mozzers The issue I have is a client with a number of office locations (six) across the south of England and they want each to rank well for each location + the qualifier solicitors. IE Brighton Solicitors. Work has been undertaken on the office location pages to include the services offered from each location, full postcodes and phone numbers. These location pages are linked to from the footer of the website so have good internal links. The site has a DA of 49 and the office location pages have a PA of 33. Google in its wisdom keeps ranking the home pages for the searches. The result is that the site ranks well in one location (London) but poorly in all the majority of others (2nd,3rd and 4th page). Were it does pick up/choose the location page the rankings are better than the homepage. The other locations are less competitive than London according to the Keyword difficulty tool. Any tips on to suggest to Google that it should rank the office location pages and not the homepage for each location? Thanks in advance 🙂
Local Listings | | highwayfive1 -
Home Page Online Citations, Blogs, etc
I have 400 backlinks to home page no backlinks to the other 20 pages, i have used yelp, free index and other online citation sources all lead to my home page as do articles, blogs etc. My home page ranks position 1 page 1 google for keyword, should i know start adding backlinks to the other 20 pages via links from blogs, articles, youtube, etc Site is 2 months old thanks
Local Listings | | nickowain0 -
Fake Yahoo Local Listing
I've recently discovered a fake yahoo local listing for one of my clients. The listing uses the office managers name along with the business, and all the correct contact information. The listing is not verified. I've tried to claim it but it just forwards me to the yext service. Under yahoo help, it tells that if the listing is not verified I will need to contact the database provider to have the info removed (Localeze, InfoUSA, Yext, YP) Problem is there is no listing in any of these data bases. Any ideas?
Local Listings | | masonrj0 -
One Location - Multiple Businesses
We have a client that has multiple businesses running out of the same address with no difference in suite number - what's the best way to work with this considering NAP? The owner runs several different service businesses and a few online businesses (all legit) out of the same large office space and we want to try to figure out how to get him listed locally with the obvious NAP issue. We can get new phone numbers, but not sure of the best way to handle the duplicate address issue. Thoughs?
Local Listings | | DougHoltOnline0 -
What to do with duplicate Listings for Business in Moz Local Tool?
Hi Everyone! Just another newbie Local SEO looking for a solution. I was searching my business listing in Moz Local and it returned two addresses.
Local Listings | | psuh528
Listing #1: 925 B Street #402 San Diego, CA 92101, 67623
Listing #2: 925 B St, #402, San Diego, CA, 92101 Do I need to remove the listing with two zip codes showing up? (I don't see any of my profiles showing up with two zip codes though.) Listing #2 is accurate yet the local moz tool tells me that my Google+ page is 69% complete. How is it possible that Listing #1 scored a 97% complete on Google+? Would you recommend putting the suite number in Address Line 1 or separated in Line 2? Does it even matter? Any advice would be much appreciated. Thanks!0