Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When should you 410 pages instead of 404
-
Hi All,
We have approx 6,000 - 404 pages. These are for categories etc we don't do anymore and there is not near replacement etc so basically no reason or benefit to have them at all.
I can see in GWT , these are still being crawled/found and therefore taking up crawler bandwidth.
Our SEO agency said we should 410 these pages?.. I am wondering what the difference is and how google treats them differently ?.
Do anyone know When should you 410 pages instead of 404 ?
thanks
Pete
-
Many thanks Patrick,
I will take a look at the article etc. These pages are gone and wont' be coming back , so It looks like a 410 would be fine.
Many thanks
Pete
-
Hi Pete
Take a look at this article from Search Engine Watch on how Google handles 410 codes.
In short, 404 means "page not found", while a 410 means "this page is gone and we do not expect it to come back". If this is in fact the circumstance - the page is gone, not coming back - then a 410 lets Google know that that is official, and you can now ignore this page.
A couple of things to note from the article from Matt Cutts...
"If we see a 410, then the site crawling system says, OK we assume the webmasters knows what they're doing because they went off the beaten path to deliberately say this page is gone," he said. "So they immediately convert that 410 to an error, rather than protecting it for 24 hours.
So when you do serve a 410 status code on a page that really isn't gone permanently, you haven't killed that page off permanently. Googlebot will return the check and see if the page needs to be returned to the index.
"Now don't take this too much the wrong way, we'll still go back and recheck and make sure are those pages really gone, or maybe the pages have come back alive again," Cutts said. "And I wouldn't rely on the assumption that that behavior will always be exactly the same.
"In general, sometimes webmasters get a little too caught up in the tiny little details and so if the page is gone, it's fine to serve a 404, if you know it's gone for real it's fine to serve a 410," he said. "But we'll design our crawling system to try and be robust so that if your site goes down, or if you get hacked, or whatever that we try to make sure that we can still find the good content whenever it's available." As far as why your 404s are appearing in your Webmaster Tools; I would check your internal links and make sure they are up to date, and also that your sitemap is up to date. If pages need to be redirected to more relevant pages, make sure those are doing so, otherwise, create a custom 404 page so that users can navigate or find what they need. 410s aren't usually necessary, so I would discuss with your SEO team their reasoning. Review what I passed over though!
Hope this helps, good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
I have a lot of spammy links coming to my 404 page (the URLs have been removed now). Should i re-direct to Home?
I have a lot of spammy links pointing at my website according to MOZ. Thankfully all of them were for some URLs that we've long since removed so they're hitting my 404. Should i change the 404 with a 301 and Re-Direct that Juice to my home page or some other page or will that hurt my ranking?
Intermediate & Advanced SEO | | jagdecat0 -
What if page exists for desktop but not mobile?
I have a domain (no subdomains) that serves up different dynamic content for mobile/desktop pages--each having the exact same page url, kind of a semi responsive design, and will be using "Vary: User-Agent" to give Google a heads up on this setup. However, some of the pages are only valid for mobile or only valid for desktop. In the case of when a page is valid only for mobile (call it mysite.com/mobile-page-only ), Google Webmaster Tools is giving me a soft 404 error under Desktop, saying that the page does not exist, Apparently it is doing that because my program is actually redirecting the user/crawler to the home page. It appears from the info about soft 404 errors that Google is saying since it "doesn't exist" I should give the user a 404 page--which I can make it customized and give the user an option to go to the home page, or choose links from a menu, etc.. My concern is that if I tell the desktop bot that mysite.com/mobile-page-only basically is a 404 error (ie doesn't exist), that it could mess up the mobile bot indexing for that page--since it definitely DOES exist for mobile users.. Does anyone here know for sure that Google will index a page for mobile that is a 404 not found for desktop and vice versa? Obviously it is important to not remove something from an index in which it belongs, so whether Google is careful to differential the two is a very important issue. Has anybody here dealt with this or seen anything from Google that addresses it? Might one be better off leaving it as a soft 404 error? EDIT: also, what about Bing and Yahoo? Can we assume they will handle it the same way? EDIT: closely related question--in a case like mine does Google need a separate sitemap for the valid mobile pages and valid desktop pages even though most links will be in both? I can't tell from reading several q&a on this. Thanks, Ted
Intermediate & Advanced SEO | | friendoffood0 -
Do search engines crawl links on 404 pages?
I'm currently in the process of redesigning my site's 404 page. I know there's all sorts of best practices from UX standpoint but what about search engines? Since these pages are roadblocks in the crawl process, I was wondering if there's a way to help the search engine continue its crawl. Does putting links to "recent posts" or something along those lines allow the bot to continue on its way or does the crawl stop at that point because the 404 HTTP status code is thrown in the header response?
Intermediate & Advanced SEO | | brad-causes0 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
External 404 vs Internal 404
Which one is bad? External - when someone adds an incorrect link to your site, maybe does a typo when linking to an inner page. This page never existed on your site, google shows this as a 404 in Webmaster tools. Internal - a page existed, google indexed it, and you deleted it and didnt add a 301. Internal ones are in the webmaster's control, and i can understand if google gets upset if it sees a 404 for a URL that existed before, however surely "externally created" 404 shoudnt cause any harm cause that page never existed. And someone has inserted an incorrect link to your site.
Intermediate & Advanced SEO | | SamBuck0 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0