Sizes and numbers in friendly urls - syntax
-
Ok, I'm trying to establish some business rules of syntax for SEO friendly URLS.
I'm doing this for an OpenCart online store which uses a SEO-url field to construct the "friendly URL's". The good news of that is I have total control over the urls' the bad news is I had to do some tricky Excel work to populate them.
That all said, I have a problem with items that have sizes. This is a crafts store so many of the items are differentiated by size. Examples:
Sleigh Bells, come in 1/2", 3/4", 1", 1 1/2" etc.
So far Ive tried to stay away from inch mark " by spelling it out. Right now its inch but could be in.
The numbers, fractions, sizes etc. create some ghastly friendly URL's. Is there any wisdom or syntax standards out there that would help me. I'm trying to avoid this:
www.mysite.com//index.php?route=craft-accessories/bells/sleigh-bells/sleigh-bells-1-one-half-inch-with-loop
I realize that the category (sleigh-bells) is repeated in the product name but there are several 1 1/2" items in the store.
Any thoughts would be useful, even if it's links to good SEO sites that have mastered the myriad of issues with dimensions in the urls.
thanks
-
I'll have to dig deeper than my local big-box retail store. This is a url from a random screw at Home Depot:
This product exhibits the issue. Product name, size (8 x 2 1/2), style (Phillips, Bugle Head), Thread (Coarse), Point (sharp), Coating etc.
-
This is a good question and harkens back to original data modeling. Each size item is a different sku. There are modules for OpenCart that will make a "series" record to mask via interface that they are all different records (think click on different color) but in our case they have different sku's, can be out of stock, can even have different prices. The nature of the crafts store is American Indian supplies. So just in seed beads there are five common sizes, up to 200 different colors per size and some of those can have faceted beads or non-faceted (we call them cuts). Add all that up and there are a ton of products that come in and out of stock etc.
That's it generally. My comment about sizes is that there are many many things across the materials (bells, silver broaches, etc.) that are chosen by the buyer by material (brass vs silver) but then by size (1", 1.5" etc.) The size is a key component so since each one is a different "product record" it will naturally have its own URL. All these inches, millimeters, fractions and odd sizes (thread come D, O, OO, YO etc.) it's enough to make one bonkers. I have an SEO url for each product and am looking for input from others thougths before I go medieval on shortening them.
Hope that answers your question.
-
Some very powerful resources shared by Patrick as always but while I was reading the question several ideas were popping up in my mind.
You are saying you have several different products that are in different sizes. If this is the case, why not you make it one product and in the product section offer the size in the dropdown? #justwondering
In my opinion the best URL structure for you would be domain.com/category/product-name.php
Once you decide what URL structure you will follow, do go through the instruction given by Patrick so that there should be no technical problem with regards to indexing and ranking.
Hope this helps!
-
Hi John
Okay cool - keep me posted - want to make sure you get to here you need to be! Good luck!
-
Thanks. I've read many of these but will do so again looking for details on the technical data in the URL. It strikes me that hardware stores (Home Depot and Lowes) must have this issue with screws etc. Will go there too.
-
Hi John
Take a look at the following resources:
URL Best Practices (Moz)
15 SEO Best Practices for Structuring URLs (Moz)
SEO Cheat Sheet: Anatomy of A URL (Moz)
SEO Optimal Ecommerce URLs (PracticalEcommerce)
Information Architecture for SEO - Whiteboard Friday (Moz)
Canonicalization (Moz - in case aliases or parameters appear)Don't forget to update your sitemap, upload it to Google and Bing Webmaster Tools, and also check your internal links so they are up to date.
There is a lot here, but these resources should help you get started on structuring your website and also your URLs in a logical and user friendly fashion. Let me know if you need anymore help! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submitted URL has crawl issue - Submitted URL seems to be a Soft 404 - but all looks fine
Google Search Console is showing some pages up as "Submitted URL has crawl issue" but they look fine to me. I have set them as fixed but after a month they were finally re-crawled and google states the issue persists. Examples are: https://www.rscpp.co.uk/counselling/175809/psychology-alcester-lanes-end.html
Technical SEO | | TommyNewmanCEO
https://www.rscpp.co.uk/browse/location-index/889/index-of-therapy-in-hanger-lane.html
https://www.rscpp.co.uk/counselling/274646/psychology-waltham-forest-sexual-problems.html There's also some "Submitted URL seems to be a Soft 404": https://www.rscpp.co.uk/counselling/112585/counselling-moseley-depression.html I also have more which are "pending", but again I couldn't see a problem with them in the first place. I'm at a bit of a loss as to what to do next. Any advice? Thanks in advance.0 -
URL Question: Is there any value for ecomm sites in having a reverse "breadcrumb" in the URL?
Wondering if there is any value for e-comm sites to feature a reverse breadcrumb like structure in the URL? For example: Example: https://www.grainger.com/category/anchor-bolts/anchors/fasteners/ecatalog/N-8j5?ssf=3&ssf=3 where we have a reverse categorization happening? with /level2-sub-cat/level1-sub-cat/category in the reverse order as to the actual location on the site. Category: Fasteners
Technical SEO | | ROI_DNA
Sub-Cat (level 1): Anchors
Sub-Cat (level 2): Anchor Bolts0 -
Migration to new URL structure
Hi guys, Just wondering what your processes are when moving a large site to a completely new URL structure on the same domain. Do you 301 everything from old page to new page, or are your more selective - i.e. only 301 pages that have a certain page authority, for example. Thanks!
Technical SEO | | A_Q0 -
Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL?
This is for an ecommerce site, and the company I'm working with has started selling a new line of products they want to promote.Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL? One of my concerns is losing a little bit of link value from redirecting. Thank you for reading!
Technical SEO | | DA20130 -
"Extremely high number of URLs" warning for robots.txt blocked pages
I have a section of my site that is exclusively for tracking redirects for paid ads. All URLs under this path do a 302 redirect through our ad tracking system: http://www.mysite.com/trackingredirect/blue-widgets?ad_id=1234567 --302--> http://www.mysite.com/blue-widgets This path of the site is blocked by our robots.txt, and none of the pages show up for a site: search. User-agent: * Disallow: /trackingredirect However, I keep receiving messages in Google Webmaster Tools about an "extremely high number of URLs", and the URLs listed are in my redirect directory, which is ostensibly not indexed. If not by robots.txt, how can I keep Googlebot from wasting crawl time on these millions of /trackingredirect/ links?
Technical SEO | | EhrenReilly0 -
Redirect everything from a certain url
I have a new domain (www.newdomain.com) and and an old domain (www.olddomain.com). Currently both domains are pointing (via dns nameserves) at the new site. I want to 301 everything that comes from the www.oldsite.com to www.newsite.com. I've used this htaccess code RewriteEngine On RewriteCond %{HTTP_HOST} !^www.newsite.com$
Technical SEO | | EclipseLegal
RewriteRule (.*) http://www.newsite.com/$1 [R=301,L] Which works fine and redirects if someone visits www.olddomain.com but I want it to cover everything from the old domain such as www.olddomain.com/archives/article1/ etc. So if any subpages etc are visited from the old domain its redirected to the new domain. Could someone point me in the right direction? Thanks0 -
URL Structure Question
Hey folks, I have a weird problem and currently no idea how to fix it. We have a lot of pages showing up as duplicates although they are the same page, the only difference is the url structure. They seem to show up like: http://www.example.com/page/ and http://www.example.com/page What would I need to do to force the URLs into one format or the other to avoid having that one page counting as two? The same issue pops up with upper and lower case: http://www.example.com/Page and http://www.example.com/page Is there any solution to this or would I need to forward them with 301s or similar? Thanks, Mike
Technical SEO | | Malarowski0 -
URL Structure with deep Categories
Ladies n gents Which sort of URLs do you suggest for Webshops with a deep structure of categories: http://www.yourdomain.com/cat1/cat2/cat3/cat4/cat5/cat6/ (could get really long) or better use just the last 2 categories: http://www.yourdomain.com/cat5/cat6/ ? thanks for your suggestions seth
Technical SEO | | sethgecko0