In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?
-
When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company. The URL is correct page JUST the company name next to this URL is incorrect on the Google search results page.
How do I go about changing so the company name next to the URL ?
-
All good stuff. I must admit I am ignorant around the Open Directory Information and how it impacts Google display Information.
I’ve put in a request with DMOZ. I’ll be adding the meta tag you suggested, and I’ll reach out to our Communications team to see if they have the ability to edit legacy company’s old Wiki page. Fingers crossed.
I’ll continue to dig through the links Patrick provided.
I’m a team of one – so really have no one to bounce ideas off of - it’s great to be able to reach out to people that have some real tangible knowledge. Thanks again and if any other ideas feel free to pass them along.
-
And I forgot to specifically say that I would definitely choose to update these if possible, rather than delete them, because they would also be strong signals for your current company name.
-
You request an update in DMOZ, explaining about the change. They are much quicker at updating an entry than at adding a new one. (I know, because I had to do an update myself.) There is also a handy meta tag you can use on your site, , which tells robots not to use Open Directory information.
For Wikipedia, if you know a friendly editor you can ask them to make the change, or else you can request an edit on the company talk page.
-
Hi there
You can take a look at Wikipedia's editing capabilities and see if you can update the company URL, as well as blurb about the company being purchased by your company.
Not sure about DMoz - but that could take some time, but I would keep it - any thoughts Linda?
-
Thank you both!
Linda, yes the 'legacy company' is still in listed in Wikipedia and DMOZ. What would the best course of action be, attempting to delete those profiles? Update them? I know both have stringent rules, why i ask.
-
^ Yes! Great idea Linda!
-
Along with Patrick's great ideas, take a look at Wikipedia and DMOZ (Open Directory Project). Is the old company listed in either of those? Sometimes signals from those sites can be very strong.
-
Hey again!
Thanks for the information - does any old company profiles still exist? If so, can you gain access to those profiles to shut them down, update, or delete them?
What could be happening is that those profile URLs could be redirecting and somehow signaling that that company name is still associated.
Or, there may be some tagging in your code on your site that is referencing the old company and somehow translating to the Knowledge Graph.
Lastly, I would check your local SEO and citations to see if listings still have references to that URL and company. You can let these services know "Hey, this is ______ now and not _____ company." You can run your business through the Moz Local Check Listing and see what they find too.
Let me know if I can be of any more service! Good luck!
-
Thanks Patrick for the response and the helpful links, much appreciated.
Really strange, as our site has been live for just over three years and gets over 150,000 visits a month. I give that context, to highlight that the site is not new and has some traction.
The company we acquired - which is appearing in the display - site was shut down over two years ago, their old domain redirects to ours now. We’ve done this with several other companies we’ve acquired as well. I'm not sure why this one is percolating to the surface and showing in our results.
I’ll read away, the information you sent and hopefully can find a nugget. Thanks again.
-
Hi there
This is a matter of connecting profiles to your site, having a well thought information architecture, and other factors for Google to attach the URL to your website. It's based on the Knowledge Graph.
I would read the following: More information about websites to help you find the right result (Google)
How to Get Search Traffic from Google’s Knowledge Graph (QuickSprout)
Link your brand page to your website (Google)
7 Ways to Make Your Google Search Result Stand Out (SEW)
Changing URLs in search results (Yoast)
Schema.org Structured Data (Moz)
Sitelinks Search Box (Google Developers)Make sure your company profiles are properly connected and related to your new website. I would read the above information as a "checklist" to make sure you have your bases covered.
Hope this all helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company's Official Facebook Page Doesn't Appear In SERP
Hi, Our official company's facebook page doesn't appear at all, in all serp. I'll elaborate all in details here below. We have an official Arabic Company Facebook page with more than 1.9k likes, the page itself is very active and constantly being updated by a person in charge of the Facebook page. We also have an official English Company Facebook page - runs and operated in the same method mentioned above. when I search for my company's BRANDNAME in google.com.sa - both official facebook pages (arabic + english) don't appear in the serp. I've went through all the way to end of the results pages - I couldn't find both pages anywhere. On the other hand, when I search for the brand name + facebook, like this: BRANDNAME Facebook I can find both Arabic and English facebook pages in the 1st page one right after the other. Anyone can help me out here? I'm desperate for solution. Thanks 😉
Branding | | JonsonSwartz0 -
What is the best PR company out there?
I need to know what is the best Press Release company out there and if its still safe to use them. Thanks in Advance
Branding | | Angelos_Savvaidis1 -
Google Maps Address Change
Below is an email from a former client. He is a personal trainer and his wife is a personal trainer and therapist. They used to operate out of their home. But now they have another location for their business. My questions: Will the address change work? How long will it take ? Is there anything more they can do? We've come across an interesting problem in the last couple of weeks. It took a while to figure out what was going on, but I think I've found the source. When one searches 'xxxx Athletic' on google maps (a very common way to find businesses as you know), the address that comes up is xxxxxxxxx (our home). Clients are coming to our house rather than the gym. Luckily we're only a few mins away by car, so they aren't late once they figure out what has happened. We need to change it to our new business address. I have tried to do this via Google Places, and thought I was successful this morning, but alas the listing is still our house. Perhaps it will take a few days to update, but in the meantime I have added a page to my personal Google+ profile with the proper address info. If you happen to know anyway to help us that would be great.
Branding | | DanielFreedman0 -
Google+ Vanity Urls: Brand vs Keyword
We have recently been assigned a Google+ vanity URL for our Google page. By default, Google has assigned to us our top performing non-branded keyword. (Probably roughly twice the highly targeted search volume of our brand) My question is: Should I go with my BRAND NAME as my Google+ vanity url, or should I go with my TOP KEYWORD as my Google+ vanity url?
Branding | | Czarto0 -
Should I put my "brand" in every one of my posts / pages?
I've heard different thoughts on this and wanted to see what you the seomoz group thought. I have been leaving my "brand" out of my titles so I could create longer titles (without my "brand" taking up precious space.) I've also read that adding your brand can take away from the words you want to optimize for in the title / post. I've read other places that you want your brand in every page title to "strengthen" your brand. Long story short, I'm trying to figure out if I should add my brand to the my page / post titiles, or leave them as is. Feel free to check out my site and current title template if you'd like. Thanks!
Branding | | NoahsDad0 -
How to encourage Google to recognize us as a "brand" in the Organic SERPS
You've probably seen that for some searches (most commonly for specific product types) that Google offers something like the following in the SERPS: Related searches for widgets: | Stores: | Widgetland Widgetworld Widgetbarn Amazon |
Branding | | PathMarketing
| Brands: | Widgetdog Superwidgets Widgey | I'm working with a reputable brand of widgets - they're not just a supplier or a retailer, but a company that designs and builds its own. Does anyone know how Google decides which brands are worthy of being recognized in these related searches, and how I can encourage them to recognize our brand similarly? So far I've done the following: Knowem.com brand protection Add products to Amazon Sell our products on eBay List our products on Google Shopping In other words, do what a popular brand would do - appear in many channels, with a large and diverse footprint. Does anyone have any experience with this sort of thing, and how to help a brand get recognized as a brand?5 -
Travel agents are creating Google Place pages for our properties - is this a bad thing?
I'm currently trying to develop a clear understanding and policy for my company on how we deal with Google place pages, specifically where we stand on places pages being created by our agents. We run a business in the travel industry with a number of locations around the world. Our services are sold via travel agents. Naturally, we set up places pages for each of our locations but recently we've noticed agents setting up places pages for these locations with different titles & their own contact details (same address though). In one case we've received verification postcards which we've been asked to pass on. The pages are set up in 'good faith' to promote business in the agents respective countries and languages but i'm concerned that we are ending up with multiple pages for the same location, hurting our brand, losing our own pages through being buried and ending up with our account being suspended at some point down the line. There are a number of terms on Google guideline page, in particular, this one: "Do not create more than one listing for each business location, either in a single account or multiple accounts." I contacted my Adwords account manager but didn't get a very clear response on this. What i'm looking for is some 3rd party, definitive advice/opinions on this scenario. Should we be asking agents not to create place pages? Why should they list.. could it end up hurting both of us? Are there pros and cons to this or is it a clear cut case?
Branding | | seoec0