Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?
-
When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company. The URL is correct page JUST the company name next to this URL is incorrect on the Google search results page.
How do I go about changing so the company name next to the URL ?
-
All good stuff. I must admit I am ignorant around the Open Directory Information and how it impacts Google display Information.
I’ve put in a request with DMOZ. I’ll be adding the meta tag you suggested, and I’ll reach out to our Communications team to see if they have the ability to edit legacy company’s old Wiki page. Fingers crossed.
I’ll continue to dig through the links Patrick provided.
I’m a team of one – so really have no one to bounce ideas off of - it’s great to be able to reach out to people that have some real tangible knowledge. Thanks again and if any other ideas feel free to pass them along.
-
And I forgot to specifically say that I would definitely choose to update these if possible, rather than delete them, because they would also be strong signals for your current company name.
-
You request an update in DMOZ, explaining about the change. They are much quicker at updating an entry than at adding a new one. (I know, because I had to do an update myself.) There is also a handy meta tag you can use on your site, , which tells robots not to use Open Directory information.
For Wikipedia, if you know a friendly editor you can ask them to make the change, or else you can request an edit on the company talk page.
-
Hi there
You can take a look at Wikipedia's editing capabilities and see if you can update the company URL, as well as blurb about the company being purchased by your company.
Not sure about DMoz - but that could take some time, but I would keep it - any thoughts Linda?
-
Thank you both!
Linda, yes the 'legacy company' is still in listed in Wikipedia and DMOZ. What would the best course of action be, attempting to delete those profiles? Update them? I know both have stringent rules, why i ask.
-
^ Yes! Great idea Linda!
-
Along with Patrick's great ideas, take a look at Wikipedia and DMOZ (Open Directory Project). Is the old company listed in either of those? Sometimes signals from those sites can be very strong.
-
Hey again!
Thanks for the information - does any old company profiles still exist? If so, can you gain access to those profiles to shut them down, update, or delete them?
What could be happening is that those profile URLs could be redirecting and somehow signaling that that company name is still associated.
Or, there may be some tagging in your code on your site that is referencing the old company and somehow translating to the Knowledge Graph.
Lastly, I would check your local SEO and citations to see if listings still have references to that URL and company. You can let these services know "Hey, this is ______ now and not _____ company." You can run your business through the Moz Local Check Listing and see what they find too.
Let me know if I can be of any more service! Good luck!
-
Thanks Patrick for the response and the helpful links, much appreciated.
Really strange, as our site has been live for just over three years and gets over 150,000 visits a month. I give that context, to highlight that the site is not new and has some traction.
The company we acquired - which is appearing in the display - site was shut down over two years ago, their old domain redirects to ours now. We’ve done this with several other companies we’ve acquired as well. I'm not sure why this one is percolating to the surface and showing in our results.
I’ll read away, the information you sent and hopefully can find a nugget. Thanks again.
-
Hi there
This is a matter of connecting profiles to your site, having a well thought information architecture, and other factors for Google to attach the URL to your website. It's based on the Knowledge Graph.
I would read the following: More information about websites to help you find the right result (Google)
How to Get Search Traffic from Google’s Knowledge Graph (QuickSprout)
Link your brand page to your website (Google)
7 Ways to Make Your Google Search Result Stand Out (SEW)
Changing URLs in search results (Yoast)
Schema.org Structured Data (Moz)
Sitelinks Search Box (Google Developers)Make sure your company profiles are properly connected and related to your new website. I would read the above information as a "checklist" to make sure you have your bases covered.
Hope this all helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Endless Scrolling and prev/next
Hi, We have a new website on https://www.neakriti.gr We have asked for endless scrolling between our articles, so when we get at the end of one article, the next loads. Looking at the produced html code I saw the articles contain and to other articles. When I asked the development team why this happens, I got a reply that its needed for the endless scroll of the articles. But to my understanding "prev" and "next" is only used on pagination cases, and endless scroll between articles has nothing to do pagination. Here is an example article
Branding | | ioannis.anifantakis
https://www.neakriti.gr/article/ellada-nea/1524252/fthinoporinos-o-kairos-tin-tetarti-stin-kriti-deite-analutika-tin-prognosi/ If you "view html code" on that article you will see this "next", "prev" declarations to other articles. Can anyone please let me know if the declaration of "prev" and "next" articles should stay or if I should ask the development team to remove it? Thanks0 -
How to measure adwords campaing success on an non ecommerce/leads website
Hello,
Branding | | teconsite
We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives: people explore the online catalog people visit the distributor page (where they can find the nearest distributor in his/her area) people share the pictures and info in social media. (For example: pictures in pinterest) people watch videos new distributors contact them to be a new distributor and so on. As this is not an eccommerce website they can not buy We have created objectives in analytics to meassure those engament results.
My question is how to measure this in Google Adwords...
If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type. I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS. But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement. Please, could you give me any advice? Thank you!0 -
Rebranding/Url Structure Change
Hi Everyone, First off thanks for taking the time to looking at my question. I was wondering about rebranding and URL structure changes. Right now my company is planning on changing their domain and doing a massive change to their site which includes a url structure change. The idea is in September they will be changing the site to be a combination of wordpress and ruby on rails (currently the site is ruby on rails). The homepage and design on the site will be completely different and parts of the site will be in php and other parts will be in ruby. The URL structure will also be changing completely at the same time. Each page will be completely different in structure, including the homepage (currently now it redirects you to a subfolder page that is your local page [i.e. nyc if you are in new york]). Then, the following month, they will be changing their domain name to a different domain. I have asked them to do this in stages. First the domain, second the rebrand, and third the URL restructuring or we could lose SEO traffic but they asked a freelancer his opinion and the freelancer said that you could do the rebrand change with the URL restructure and then domain later and while you're SEO may disappear, it'll definitely return in 3 to 4 months. Could you tell me who is right and what the correct method is to make this change?
Branding | | MattJD0 -
Where Does Google Pull the Photo From When You Search For Your Brand?
Hi All, In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this? As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page. Any suggestions? Thank you. s0C5ZpT&hXaLhE7 s0C5ZpT&hXaLhE7#1
Branding | | CSawatzky0 -
Big Problems Using &'s in Business Name?
One of my clients is a law firm with a Business name like the following:
Branding | | gbkevin
Rosenberg & Dalgren, LLP They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand). Here is the dilemma we are in... When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png). But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up! So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"? I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc). So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic? Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc) Thank you for any help and guidance! We appreciate it!0 -
Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?
Hello, Checking the Analytics part - Search Engine Optimization/ Queries - I found suprising results for my website: The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS! Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7 I'm looking for your experience of CTR of other websites in the same situation. Do you have similar low CTR? Some background info; The website is no1 for the brandname. Sitelinks are shown. Google Maps is shown on right. In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname. Thanks for sharing your experience. Best Regards Daria
Branding | | nmedia0 -
Different zoom levels of spots in Google Maps
Most roadmap imagery is available from zoom levels 0 to 18, for example. With zoom level 0 the whole world can be visible. As we all know, the more we zoom in on Google Maps, the more spots (e.g. name of restaurants, hotels etc.) are visible. Some spots are visible "sooner" - with a lower zoom level, which is of course better for the company. Some companies are only visible with a very high zoom level. If I have a highly branded company is the zoom level lower? Is this the answer for the different display?
Branding | | petrakraft1 -
Twitter Account names for Fictional Characters
I'm consulting for a web series that features ~6 well established characters, and I would like to establish a twitter stream for each character before the start of the new season in a few months. The characters all have first names but no last name, and the web series's name (Naked In A Fishbowl) is too long, and the acronym NIAF is not well-branded yet. What would be the best way to pick Twitter handles for cast members (BonnieNIAF, Jean NIAF? BonnieFishbowl? Bonnie_NIAF?)
Branding | | EthanStanislawski0