How can I increase quality score when bidding on competitors?
-
I'm trying to increase my quality score when bidding on competitors. I've broken up each competitor into a separate ad group and focused on 5-10 keywords in each but my quality scores seem to stay around 3 - 5. I'd like them to be more in the neighborhood of 5-7
Currently my ad relevance is below average and feel that if I can increase that to at least average than I should see some better quality scores. Any advice on how to do this with the competition?
Normally, I just focus ads around the use of the keywords but since the keywords are brand names, I can't do that with these ads.
-
Thanks for the input. I just wanted to see if maybe anyone had any "tips or tricks" regarding this.
Since I can't use trademarked names in the ad copy to increase relevance, I think I look at what Alick300 said about CTR and try to increase that to increase QS.
-
Hi Christopher,
Agreed with Jasmine there is no way to improve Ad relevance when you are bidding on competitors brand because you can't use competitors brand name anywhere in Ad copy, Google doesn't allow this.
*** Please remember CTR takes the largest percentage of the QS, followed by Relevance, that's how relevant is your Ad to the landing page***
Use all Ad extensions.
Thanks
-
Hey Christopher,
Unfortunately, I'm not sure there's anything you can do for the ad copy relevance. This is definitely the problem with all competitive advertising in PPC.
Something to try, if you're super set on this tactic, would be to use the competitor name in your descriptions by saying "An alternative to X". I've never seen that done before. Most people have TMs filed with Google so your copy will be denied, and typically as soon as they find that you are using their brand in your copy they will file it with Google so there's not much you can do.
Good Luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Adwords Increase Organic Traffic?
Hello, A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence? Thanks in advance!
Paid Search Marketing | | Mike.Bean0 -
Why is my quality score so low?
I am not sure if this is the best place to ask a PPC question but figured it was worth a shot. I am trying some different keywords around the word "wedding venue" for instance "amazing wedding venue" or "iowa wedding venue". This is the landing page, http://germanhausbarn.com/wedding-venue/ . What I can't figure out is why I am getting 1/10 quality score for most of those keywords. Is there something I am missing?
Paid Search Marketing | | EcommerceSite0 -
Where I can find the line/rule that removes the special URL parameters like Adwords' ?gclid?
Here's what my .htaccess looks like: Options +FollowSymLinks
Paid Search Marketing | | esiow2013
RewriteEngine on #RewriteCond %{HTTP_HOST} ^beta|livescore.mysite.com [NC]
#RewriteRule ^(.) - [L]
RewriteCond %{HTTP_HOST} !^www.mysite.com [NC]
RewriteRule ^(.)$ http://www.%{HTTP_HOST}/$1 [R=301,L] RewriteRule ^(R|S)-$ / [R=301,L] RewriteRule ^index.php/(.*)$ / [R=301,L] #group/category/country/region/city/area - redirect error pages
RewriteRule ^(buy|rent)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,()-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,_-]+)/sort(-)?$ /$1/$2/$3/$4/$5/$6 [R=301,L] #group/category/country/region/city - redirect error pages
RewriteRule ^(buy|rent)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/$2/$3/$4/$5 [R=301,L] #group/category/country - redirect error pages
RewriteRule ^(buy|rent)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/$2/$3 [R=301,L] RewriteRule ^(apartment-for-(sale|rent)-in-makati)/sort(-)?$ /$1 [R=301,L] #lease/commercial-properties
#/category/country - redirect error pages
RewriteRule ^(lease|buy)/commercial-properties/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/commercial-properties/$2/$3 [R=301,L] #/category/country/region/city/area - redirect error pages
RewriteRule ^(lease|buy)/commercial-properties/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,_-]+)/sort(-)?$ /$1/commercial-properties/$2/$3/$4/$5/$6 [R=301,L] #str/country/region/city/area - redirect error pages
RewriteRule ^(short-term-rentals)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/$2 [R=301,L]
RewriteRule ^(short-term-rentals)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,_-]+)/sort(-)?$ /$1/$2/$3/$4/$5 [R=301,L] #--Landing pages -start
RewriteRule ^apartment-for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-sale-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^for-sale-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-sale-in-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^residential-housing-bangkok(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^homes-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^houses-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^real-estate-listings(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-listings(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^manila-apartments(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-saigon(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-hcmc(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-vietnam(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-in-saigon(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^philippine-real-estate-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/makati/dasmarinas-village(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/apartments/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/apartments/philippines/national-capital-region/paranaque(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/apartments/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/condominiums/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/condominiums/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/muntinlupa(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/pasig(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/quezon-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/office-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/apartments/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/commercial-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/office-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/condominiums/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/condominiums/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/houses/philippines/national-capital-region/muntinlupa(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/houses/philippines/national-capital-region/pasig(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/industrial_warehouses/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/industrial_warehouses/philippines/national-capital-region/mandaluyong(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/land_developments/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/pre-selling_project-sales/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/office-spaces/philippines/national-capital-region/pasig/ortigas(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/office-spaces/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/pre-selling_project-sales/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
#--Landing pages -end #--Redirect pages -start
RewriteRule ^apartment-for-rent-philippines$ /rent/apartments/philippines [R=301,L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^rent/apartments/vietnam/ho-chi-minh-city/serviced-apartment-for-rent-in-Ho-Chi-Minh-City$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-rent-in-saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^rent/apartments/vietnam/ho-chi-minh-city/apartment-for-rent-in-Saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^philippine-real-estate-for-sale$ /residential-properties [R=301,L]
RewriteRule ^house-for-rent-in-saigon$ /rent/houses/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^house-for-rent-vietnam$ /rent/villas/vietnam [R=301,L]
RewriteRule ^condo-for-rent-philippines$ /rent/condominiums/philippines [R=301,L]
RewriteRule ^makati-condominiums$ /buy/condominiums/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^apartment-for-rent-in-hcmc$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-rent-in-saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^house-for-rent-manila$ /rent/houses/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^manila-apartments$ /rent/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^rent-in-makati$ /rent/apartments/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^house-listings$ /residential-properties [R=301,L]
RewriteRule ^real-estate-listings$ /residential-properties [R=301,L]
RewriteRule ^houses-for-sale$ /residential-properties [R=301,L]
RewriteRule ^homes-for-sale$ /residential-properties [R=301,L]
RewriteRule ^residential-housing-bangkok$ /buy/houses/thailand/central/bangkok [R=301,L]
RewriteRule ^hcmc-apartment-rent$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^saigon-apartment-rent$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-sale-in-manila$ /buy/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^apartment-for-rent-in-manila$ /rent/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^for-sale-in-makati$ /buy/houses/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^for-rent-in-makati$ /rent/houses/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^apartment-for-sale-in-makati$ /buy/apartments/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^apartment-for-rent-in-makati$ /rent/apartments/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^rent/villas/vietnam/ho-chi-minh-city/house-for-rent-in-saigon$ /rent/houses/vietnam/south/ho-chi-minh-city [R=301,L]
#--Redirect pages -end #--custom landing pages from Ramon -start | Rnel
#--13-Mar-2012
RewriteRule ^rent/(apartments|villas)/vietnam/ho-chi-minh-city/([a-zA-Z-]+)-for-rent-in-([a-zA-Z-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=vietnam&group=1&custom_category=$2&custom_area=$3&custom_city=25443&custom=1&page=$6 [L]
RewriteRule ^rent/vietnam/ho-chi-minh-city/district-1/ho-chi-minh-city-(district-1|real-estate)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=vietnam&group=1&custom_target=$1&custom_city=25443&custom=2&page=$4 [L]
RewriteRule ^rent/apartments/vietnam/ho-chi-minh-city/saigon-pearl-(apartment-for-rent|for-rent)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=vietnam&group=1&custom_target=$1&custom_city=25443&custom=3&page=$6 [L] #-24-April-2012 | Apartment for rent in makati | 08-May-2012 changed to apartment-for-rent-in-makati
#RewriteRule ^rent/apartments/philippines/national-capital-region/makati((/)([0-9]+))?$ /rent/apartments/philippines/national-capital-region/apartment-for-rent-in-makati$1 [R=301]
#RewriteRule ^rent/apartments/philippines/national-capital-region/apartment-for-rent-in-makati((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=philippines®ion=national-capital-region&city=makati&category=apartments&page=$3 [L]
#RewriteRule ^rent/apartments/philippines/national-capital-region/makati((/)([0-9]+))?$ /apartment-for-rent-in-makati$1 [R=301]
#RewriteRule ^buy/apartments/philippines/national-capital-region/makati((/)([0-9]+))?$ /apartment-for-sale-in-makati$1 [R=301]
#RewriteRule ^rent/apartments/philippines/national-capital-region/apartment-for-rent-in-makati((/)([0-9]+))?$ /apartment-for-rent-in-makati$1 [R=301]
#RewriteRule ^apartment-for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=philippines®ion=national-capital-region&city=makati&category=apartments&page=$5&sort=$2 [L]
#RewriteRule ^apartment-for-sale-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=philippines®ion=national-capital-region&city=makati&category=apartments&page=$5&sort=$2 [L] #--03-May-2012 - Manila | 07-May-2012 - Makati | (rent|buy)/
#RewriteRule ^rent/apartment-for-rent-in-manila$ /apartment-for-rent-in-manila [R=301]
#RewriteRule ^(apartment-)?for-(rent|sale)-in-(manila|makati)(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=philippines&group_name=$2&custom_target=&custom_region=1&custom_city=$3&custom=4&page=$8&sort=$5 [L]
#--custom landing pages from Ramon|Claudio -end #search
RewriteRule ^search/$ / [R=301]
RewriteRule ^the_shang_grand_tower$ /search/shang-grand-tower [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort(-)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort-([a-z0-9-]+)/(1)?$ /search/$1/sort-$2 [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$5&sort=$2 [L]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/(1)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(_-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$4 [L] #single listings
RewriteRule ^([r|R])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=1 [L]
RewriteRule ^([s|S])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=2 [L] #--new reset password page
RewriteRule ^reset-password$ index.php?cmd=retrievePassword [L] #--new reset password page 2
RewriteRule ^reset-password/([0-9]+)/([a-zA-Z0-9]+)$ index.php?cmd=retrievePassword&act=retrievePasswordConfirm&code=$1&key=$2 [L] #--new map page
RewriteRule ^map-page.php$ index.php?cmd=mapPage [L] #--new advertise with us page
RewriteRule ^advertise.php$ index.php?cmd=advertiseWithUs [L] #--new my acount page
RewriteRule ^my-account.php$ index.php?cmd=protectedMyAccount [L] #--new bookmarked properties page
RewriteRule ^bookmarked-properties(/((R|S)-([0-9]+)))?$ index.php?cmd=protectedBookmarkedProperties&id=$2 [L]
RewriteRule ^bookmarked-properties/([0-9]+)$ index.php?cmd=protectedBookmarkedProperties&page=$1 [L] #--new bookmarked properties delete page
RewriteRule ^bookmarked-properties/delete/([0-9,]+)$ index.php?cmd=protectedBookmarkedProperties&act=protectedBookmarkedProperties_delete&id=$1 [L] #--new register page
RewriteRule ^register.php$ index.php?cmd=register [L] #--new about us
RewriteRule ^about-us.php$ index.php?cmd=aboutUs [L] #--news
RewriteRule ^news(/([0-9]+)(.*))?$ index.php?cmd=news&id=$2&title=$3 [L] #--new confirm registration
RewriteRule ^registration/confirm/key=([a-zA-Z0-9]{150})/code=([a-zA-Z0-9]{5})$ index.php?cmd=register&act=registerConfirm&key=$1&code=$2 [L] #--new terms and conditions
RewriteRule ^terms-and-conditions.php$ index.php?cmd=termsAndConditions [L] #--new privacy policy
RewriteRule ^privacy-policy.php$ index.php?cmd=privacyPolicy [L] #--new contact us
RewriteRule ^contact-us.php$ index.php?cmd=contactUs [L] #--new site map
RewriteRule ^sitemap.php$ index.php?cmd=siteMap [L] #--new login
RewriteRule ^members/login.php$ login.php [L] #--new map page
RewriteRule ^rss$ index.php?cmd=rss [L] #--new links page
RewriteRule ^resources.php$ index.php?cmd=links [L]
RewriteRule ^links.php$ /resources.php [R=301] #--new links2 page
RewriteRule ^resources2.php$ index.php?cmd=links2 [L] #--new results page
RewriteRule ^results.php$ index.php?cmd=results [L] #--careers page - 25-Mar-2013
RewriteRule ^careers.php$ index.php?cmd=careers [L] #-Root
RewriteRule ^residential-properties/$ /residential-properties [L,R=301]
RewriteRule ^residential-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&page=$3 [L]
RewriteRule ^commercial-properties/$ /commercial-properties [L,R=301]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals/$ /short-term-rentals [L,R=301]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy/$ /buy [L,R=301]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent/$ /rent [L,R=301]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L] #--
#str/COUNTRY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L] #str/COUNTRY/REGION/CITY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L] #str/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L] #str/COUNTRY/REGION/CITY/AREA
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L] #str/COUNTRY/REGION/CITY
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L] #str/COUNTRY
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
#-- #--
#buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L] #buy|rent/residential|commercial/COUNTRY/SORT
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L] #buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L] #buy|rent/residential|commercial/COUNTRY
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L] #--
#buy|rent/residential|commercial/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L] #-CITY
#-REGION #buy|rent/residential|commercial/CATEGORY/COUNTRY
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
#-- #--
#rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/|/1)$ /rent/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/$ /buy/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test2 [L]
#RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),._-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /rent/$1/$2/$3/$4 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /buy/$1/$2/$3/$4 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7&etc=TEST [L] #-REGION #rent|buy/CATEGORY/COUNTRY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L] #rent|buy/CATEGORY/COUNTRY/
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/$ /rent/$1/$2 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/$ /buy/$1/$2 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L] #rent|buy/COUNTRY
RewriteRule ^rent/([a-z,-]+)/$ /rent/$1 [R=301,L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z,-]+)/$ /buy/$1 [R=301,L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]
#-- <files 403.shtml="">order allow,deny
allow from all</files> deny from 173.245.84.49
deny from 92.40.44.99
deny from 92.41.197.133
deny from 41.58.53.131
deny from 41.184.129.141
deny from 112.135.153.58
deny from 41.138.169.191
deny from 41.58.19.87
deny from 199.58.164.113
deny from 41.71.158.188
deny from 81.149.227.17
deny from 95.211.231.222
deny from 41.58.196.39 Thanks in advance!0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
How can I filter peoples names out in an Adwords campaign?
for example I get all these searches like "dan stoffer painter spokane"
Paid Search Marketing | | Superflys0 -
Does sitewide SEO affect PPC Quality Score?
When evaluating a PPC landing page for Quality Score, does Google evaluate the other pages that the landing page is linked to? For example, if we have a well optimized page on the site for "Widgets", can it outscore a well optimized PPC landing page that is isolated in a "disallow" directory with no links into or out of the page? I'm not sure if I am making myself clear...
Paid Search Marketing | | CsmBill0 -
What are the best ways that PPC and SEO can work together?
This has come up recently internally as we are an agency that traditionally only focuses on SEO. However, when asked to articulate the benefits of how they can work together I normally see rather vague and non-actionable answers that don't really translate to real life always. I can understand how you can use SEO techniques to improve the ROAS of a PPC campaign by improving the quality of a landing page. I am also aware of a number of ways you can use Adwords data from your campaign to improve your SEO campaign but I am curious to know. How else can the two channels work together to help each other out?
Paid Search Marketing | | SearchAcademy0 -
What are the best sources for finding competitor PPC spending by category?
Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category? Thank you.
Paid Search Marketing | | JoeAmadon0