Using Press Release For Promoting Linkbait?
-
We all know that a thinly-veiled ad masquerading as a press release is not a good link building tactic. Of course, if the press release is newsworthy, then it can generate some real publicity and honest backlinks. My question is a bit more specific - are press releases an effective way to promote linkbait to niche websites/bloggers?
Has anyone had success using press releases to promote linkbait to relevant bloggers and websites in their niche?
My gut tells me that most niche bloggers are not reading press releases on a daily basis to find story ideas. I know that outlets like the Huffington Post and TechCrunch pay attention to press releases, but I'm guessing most blogs not run by professional journalists do not. Anyone know if this is a generally true assumption?
Anyone know of a way to get a better feel for the type of bloggers that are signed up to get press releases from PRNewswire or similar services? (In other words, how do you figure out if bloggers in your target groups are signed up to get press releases?)
-
I could not have put it better myself you that the nail on the head. The quality press releases are the backbone of what most quality journalists write about. If I'm in the plastics business and looking for release liner and flexible packaging happens to post a story about W & H upside down building a new water cooled extruder I will most likely see it is sourced from a press release that was put out by W&H without those press releases that journalists don't really have a reliable source to base their story on.
The example I gave is a real thing that happened to me when looking at blown film extrusion lines a niche business.
I think press releases are a fantastic way to get links and source material. Check out PRWeb and pit them against newswire for pricing.
Sincerely,
Tom
-
So, you're saying press releases are a good way to reach niche bloggers, if the journalists and bigger publications pick up the press release and the bloggers see it there?
-
I do agree with you I have seen mixed results when it comes to press releases being ranked at the top. However I have seen many press releases reworded or spoken about over and over again in well-known blogs or Google News. For instance I do some VC work I have found if you are really looking for an answer you will take the time to look.
I believe many of the things that we read in the big Huffington Post style sites are collected from press releases and then combined with journalistic knowledge.
I can tell you for a fact I believe press releases are a great way to get links. I use them I use guest blogging, link bait infographics & press releases to get most of my links.
Check out skyrocketSCO.co.uk Link For link bait , copyblogger for excellent blogging info. kiss metrics does an excellent job of showing what infographics can do.
Of course I'm forgetting one other big thing video Remember to only use Pro quality video like wistia or Viddler when trying to attain links.
To answer your question directly if it's niche enough yes definitely I have seen press releases rank in the top 3.
Sincerely,
Thomas
-
"I would strongly disagree with you on the idea that niche bloggers are not reading press releases that are related to their niche. They are constantly googling their niche whatever is there they will read."
In my experience, though, press releases on press release sites are not usually ranked well on Google, even on Google News. For example, I rarely see releases on PRWeb or PrNewswire ranked at the top of Google or Google News - I usually see articles from blogs, newspapers, etc. Has your experience been different?
-
1st of Hi yes Presley sues are an excellent way of getting links. But only if you have quality content. I would recommend PRWeb or PRNewswire I would strongly disagree with you on the idea that niche bloggers are not reading press releases that are related to their niche. They are constantly googling their niche whatever is there they will read. The idea that most blogs are not run by professional journalists is probably correct. However most blogs that you care to have links from our run by people who either are professional journalists or they are authorities in their fields. Regardless there are not going to only get their news from one source and anything related to a niche they will hear about. If they are a quality blogger. Copybloger.com and tell me Brian is not going to search for every thing related to what he's doing.
The short answer is of course they are excellent ways of getting links but you must have the outstanding content that engages people in order for them to read it. I have used newswire and PRWeb PRWeb is little but less money but I could not tell the difference between the 2 Each did a fantastic job.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any benefits to using Google+ for business if it has no followers and no user engagement?
My G+ for business currently has 55 followers and no engagement - apart from me liking the posts from my personal G+ Apart from the benefits of having content indexed faster, is there any other benefits for me in this situation, from an SEO perspective? I would like to grow the followers and engagement but not sure how as my social marketing skills are not as strong as my technical seo.
Branding | | AjazMozPro2 -
What other major publications use bloggers for content? (UK)
Hi Guys. I've been building a database of journos who write about our niche recently for some outreach. I discovered that in at least one case (Metro UK), a huge amount of content is simply by bloggers, not 'official' journalists. (They can be found easily on Twitter but not in databases like muck rack etc) Generally, bloggers represent an easier 'way in'. So I thought id ask... Is this common practice? Has anyone identified other publications using bloggers for content creation? (Bit of context... We're looking at' Best diary/ planner' runs downs, 'best stationery for new year' and similar. Not strong story-based pitches to journos. (For example: Company blar is revolutionizing market X with Blar.) Simple product runs downs is what we're after for some quick wins on exposure during the holiday period.)
Branding | | isaac6630 -
Do you think its ethical to use your personal google authorship for outsourced content?
I routinely outsource nicely written content but never use my google authorship for those articles. Should I be adding my google authorship to those articles? Or would that be unethical and violate googles TOS?
Branding | | TShak0 -
Press Mention with No Link
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention? She is an attorney and the article mentioned her as the defense attorney on the case. Any ideas would be much appreciated!
Branding | | RickyShockley0 -
Best use for a second domain?
Hi, I have a client who has a website with its brand name in its URL and this is not very keyword friendly as it is just numbers http://www.44-16.com/ -- the website has been up for a few months and is starting to see it traffic increase (mainly due to PPC). The client has told me that they also have another URL which is directly relevant to the industry they are in and they have asked me for advice on the best way to use the second domain. Would it be best to create a second website that has several links to the main site (although new content, not duplicated content) or would a blog be the best option for the new site? The existing site does have a blog that generates some good traffic so they'd have to be writing two blogs I assume? The client doesn't want to stop using the first site and I want to give them the best advice to make the best use of this second domain. Thanks!
Branding | | bendyman0 -
Tips for promoting the blog section of our eCommerce site
Hi, With the recent Google updates we're thinking that unique content is more important than ever in order to gain high quality, natural links from genuine users. As such we're thinking that our blog (http://www.refreshcartridges.co.uk/igloo/) might be more important than ever. Don't be put off by the lack of Page Authority or Google Page Rank; we've only just moved to this address from the subdomain igloo.refreshcartridges.co.uk. The content is certainly rather niche; an article like http://www.refreshcartridges.co.uk/igloo/how-to-the-reset-purge-counter-on-a-brother-printer-with-a-numerical-pad/ will be helpful to thousands of users who own this particular range of printer but it's debatable as to whether it is sufficiently mainstream to be openly shared and linked to. We ping to sites such as Technorati, produce videos to accompany much of the content (http://www.youtube.com/watch?v=-dxmm4-blN8&list=UUH93Kwax4CcEIAOsXWb6CiA&index=1&feature=plcp for example) and provide easy sharing buttons. I do however think that we could be doing more to actively ‘push’ this content on to potential customers. I'm not naive enough to think that niche articles like this will be enough to get hundreds of links and tens of thousands of reads but printer news, reviews and support is pretty much the only thing we can write about while being relevant to our core business. I would however like to get the best exposure that we can for these articles which is why I’m asking for your advice today. I would really appreciate any ideas you may have as to how else we could gain the best value from these unique articles and videos. I apologise for this being such an open ended question but any and all advice on how to maximise this resource would be appreciated. Many thanks!
Branding | | ChrisHolgate0 -
How to promote an article
Hi i run a lifestyle magazine and we have articles that we need to promtoe straight away before they go out of date. I am looking at ways where i can promote an article to attract visitors to the site to read the article. For example http://www.in2town.co.uk/news/trip-advisor/holiday-makers-have-nothing-to-worry-about-says-thomas-cook-boss We write articles and want to find a way where we can promote the articles where we could place a paragraph or two and then put at the bottom of that read the rest of the article here. Can anyone please suggest how we can do this to attract traffic to our site and then hence this traffic would then keep coming back to the site to read more news and articles.
Branding | | ClaireH-1848860 -
What tools do you use to submit a site to local yellowpages?
Hey all, two part question for you. Do you use any tools to automatically submit websites to local yellowpages (example: http://business.intuit.com/directory/marketing/100_syndication_sites.jsp)? and if so, what one and why? Are there any dangers to doing it this way? It seems that this might save a lot of time and be incredibly helpful to manage your brand profile pages in a centralized location. Also some tools that I am seeing incorporate brand monitoring (which you can do through a variety of tools I know). Anyways, thoughts? comments? tips?
Branding | | prima-2535090