What is the best way to take advantage of this keyword?
-
Hi SEO's!
I've been checking out webmaster tools (screenshot attached) and noticed that we're getting loads of long tail searches around a search query 'arterial and venous leg ulcers' - on a side note we're a nursing organisation so excuse the content of the search!!!
The trouble is that google is indexing a PDF page which we give out as a freebie:
http://www.nursesfornurses.com.au/admin/uploads/5DifferencesBetweenVenousAndArterialLegUlcers1.pdfThis PDF is a couple of years old and needs updating but its got a few links pointing to it.
Ok so down to the nitty gritty, we've just launched a blog:
http://news.nursesfornurses.com.au/Nursing-news/We have a whole wound care category in which this content belongs, and i'm trying to find the best way to take advantage of the search, so I was thinking:
- Create an article of about 1000 words
- Update the PDF and re-upload it to the main domain (not the sub domain news.nursesfornurses.com.au)
- Attach the PDF to the article on the blog
OR would it be better to host this on the blog, and setup a 301 redirect to this page?
I just need some advice on how best to take advantage of this opportunity, our blog isn't getting much search traffic at the moment (despite having 300+ articles!!) and i'm looking into how we can change that.
I look forward to your response and suggestions.
Thanks!
-
On another side note, the authors often upload PDF's from other sources like government bodies etc. I've told them to set them to nofollow for the PDF's which they're now doing. Is there a quick way to do nofollow on all the PDF's uploaded to the site or will I need to do it manually?
They also sometimes repost (copy and paste) articles from their partners. Is there an easy (and free) way to scan the whole site and see which pages are duplicates from another site need canonical URL's?
What is the best way to fix the canonical domain issue? Were you refering to the blog (news.nur...) or main site?
-
Thank you for your response @ATP its good to know people are in the same boat and had success.
@Micheal / @Andy, I really didn't want to be on a sub domain (theres actually an earlier discussion i've had about ways around this) but the dev we're working with can't host PHP on the server so he's forced us to use a sub domain if we want to use wordpress...
We definitely haven't been ranking that well at all and I know theres a lot that needs to be done to improve the on page SEO. I did just add yoast and updated the /tag / category.
For the current issue with the PDF, I'm thinking to do the following:
- Update the PDF, to make it more current
- Create a unique article.
- Then upload the new PDF to the blog, and do a 301 redirect from the old PDF
Do you think this pass the link juice to the sub domain?
-
And that is fine
After having done a lot of testing on this, I can say it does make no difference. Create a site, create a subdomain, and that subdomain will then carry the PR from the primary. I have had subdomains ranking in a matter of days (and still there 12 months later), with not a single link to them.I have yet to see anything that would suggest otherwise.
Edit-- FYI, I much prefer not to use a subdomain myself, unless there is a reason. I prefer to keep everything under the primary domain.
-Andy
-
I don't totally agree that it truly doesn't matter. I'm strongly siding with Rand on this one - https://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday
-
Your first issue is that the blog is a sub-domain which means as far as Google is concerned a new website which will have to be optimised and grow independent of the main site.
This isn't the case now Michael, and hasn't been for some time. Your site sub-domain will carry all benefits as if it were a normal part of the link structure. Google say "Just use whichever one is easier for you"
Matt Cutts talks about them here... https://www.youtube.com/watch?v=_MswMYk05tk
-Andy
-
"I just need some advice on how best to take advantage of this opportunity, our blog isn't getting much search traffic at the moment (despite having 300+ articles!!) and i'm looking into how we can change that. "
Your first issue is that the blog is a sub-domain which means as far as Google is concerned a new website which will have to be optimised and grow independent of the main site.
Within the blog you need to use the Yoast plugin to not index stuff like /tag/, /category/, possibly /author/ - any of these categories that is potentially duplicating your content. You have 1810 URLs indexed.
As a side issue you need to resolve your canonical domain - you have both www and non www.
-
Hi John,
We are in the process of doing a similar thing, we had 15 articles all pdf's with one in-particular attracting 5k viewers a month to the website (65-80% of our website traffic each month). Our problem was that the PDF didn't encourage them to interact with the rest of the site, and was a nightmare to update.
After discussion and seeking advice here on the moz forum we decided the best solution was to launch a blog (in process), update all the old pdf articles and release them all as a blog post, then re-direct the old pdf's to the relevant blog post then finally attach the new updated pdf as a downloadable link via a no-follow link so we don't get duplicate content and our customers can still take away the content. So far we only did it on 1 article as a test whilst we get the blog set-up correctly, and about 1/5 of 5000 viewers each month now view additional pages across our site instead of just the pdf.
If you do it correctly and get the same success with your pdf's that are attracting traffic you may find you can seek the boosts in traffic your blog is after.
SIDE NOTE: However, if your blog has 300+ articles and your not getting traffic, i would suggest moving traffic from other parts of the site to your blog in this manner isnt the answer you seek and instead you need to look at addressing the problem directly by looking at marketing strategies for your content aswel as reviewing the content in these articles to see if there may be a reason its not attracting visitors or ranking to gain traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords for product title
Hi, I am trying set the product title for my product that I sell online, I have more than 300 products, I am now doing keywords research, any suggestion of the monthly search volume I should aim for each keyword? I just started and selling engagement rings
Intermediate & Advanced SEO | | up8772910 -
Keyword cannibalization
Hi, I have two questions regarding keyword cannibalization. 1. I am doing the SEO for a website that sells do-it-yourself packages for heating, bathrooms, ventilation and so on for new houses or for renovations. The most important pages are the product pages (e.g. example.com/products/bathrooms) but there is also a blog divided into categories per product (e.g. example.com/category/bathrooms). The difference is clear: the product page focuses on the product itself, and the blog category page contains all blog posts relating bathrooms (tips, new materials, new innovations,...). My question is if the product page and blog category page can compete with each other for the term bathrooms (although they have different content). Does it help or is it enough to direct internal links from separate blog posts to the most important page (being the product page) and back to avoid my category blog page to compete with my product page? Another possibility would be to use a canonical tag on the category page pointing to the product page, but this actually isn't good practice because it isn't really duplicate content. Third possibility would be to no index the category page. So what is the best solution of the three? 2. A second example of keyword cannibalization can be category archive pages for webshops. If you have a category page example.com/jeans and a subcategory page example.com/jeans/women, is it useful to optimize on both pages for different terms, being jeans for the first page and jeans for women for the second, or will Google not make this distinction because the keyword are too closely related? In other words, is it useful to write content specifically for jeans for women and make a landing page for this keyword, or will this page compete with the category page that has been optimized for just the keyword jeans? In large clothing webshops, you can see for example that there is an optimized page for Nike (content, headings,...) but not for Nike for women or Nike for men. Is this just laziness or is this done exactly to avoid keyword cannibalization? Looking forward to your comments!
Intermediate & Advanced SEO | | Mat_C0 -
Different ways to implement schema markup?
Hey guys, What are all the ways you can implement schema markup Plugins (e.g. wordpress, shopify) Google data highlighter in GSC Google Structured Data Markup Helper Google Tag Manager Also is google data highlighter different to Google Structured Data Markup Helper? Cheers.
Intermediate & Advanced SEO | | michel_80 -
Exact Match Keywords
Hello,
Intermediate & Advanced SEO | | Cornel_Ilea
Now that the Keywords Tool is gone, how can I see [exact match] search volumes on Google?
Thank you,
Cornel0 -
I did great keyword research but now what!?
I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational. Now what............... My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again) My main keyword is in the text of my site several times very well written and spread out. Also in the meta keywords tag and in some of the anchor tags and alt tags. My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place? I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions! 🙂 This is a GREAT group of people - Im anxious for when I can help others like I have received! Matthew
Intermediate & Advanced SEO | | Mrupp440 -
Keyword as domain- worth buying it?
Hi, I just noticed that a top keyword for our industry is available as a domain, but for around $2,500.00 USD. For example, www.chicagoplumber.com. If we already have a pretty well established online identity as, let's say, www.chicagopipes.com, would it be worth buying the new domain and making it our primary? Thanks for your feedback! -Will
Intermediate & Advanced SEO | | WillWatrous0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670 -
What is the best permalink structure for SEO?
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman0