Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Meta descriptions and h1 tags during a 301 redirect
-
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ?
Thank you.
-
Matt's answer below is spot on.
I add that if the site is ranking well for the key pages then I would try and mimic the Title tags and H1's in transition. Why change a good thing.
However if the site is not ranking well or can be improved then the transition is the perfect opportunity to review the Title tag and H1. Undertake some keyword analysis and optimize the Title tags and H1's for search today. Always good to review and maybe eliminate some duplication etc. that always creeps in with mine.
The meta descriptions in my experience is irrelevant to SEO - only the title tag and H1, out of the 3. However the meta description does have an impact on CTR which in my view is just as important. So ensure carefully crafted and sending the customer a reason to click through to your website.
-
Ideally you will want to map each page to the most relevant page. Most relevant doesn't always mean identical or even "all that similar" but even the Matt Cutts video on the same topic says get as close as possible.
Sometimes a 301 is done as the brand is changing part of what they do. Again, all you can do if you don't offer a particular service is come close. Think about the user - if you were a wedding, portrait & commercial photographer and you stop doing weddings where would you direct these visitors? Well nothing on the site is going to be completely relevant so ... should you direct them to portraits? Maybe create a new page that says "we no longer shoot weddings but recommend these 4 photographers:" or should you just redirect to homepage?
If your goal is to keep as much of the SEO juice as possible, direct it to the closest page - this maybe homepage or portraits page in the above case. If you want to provide the best user experience, perhaps the "We don't shoot it" page - so it depends on your goals.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the difference between 301 redirects and backlinks?
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
Technical SEO | | aliho0 -
Same H1 & H2 Tags
Is it bad to have the same H1 & H2 tag on one page? I found a similar question here on the moz forum but it didn't exactly answer my question. And will adding "about" on the H2 help, or should we avoid duplicate tags completely? Here is a link to the page in question (which will repeat throughout this site.) Thanks in advance!
Technical SEO | | Mike.Bean0 -
Soft 404's on a 301 Redirect...Why?
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly. Is it just a waiting game at this point or is there something I might be missing? Any help is appreciated. Thanks!
Technical SEO | | MJTrevens0 -
Sudden drop in Rankings after 301 redirect
Greetings to Moz Community. Couple of months back, I have redirected my old blog to a new URL with 301 redirect because of spammy links pointed to my old blog. I have transfer all the posts manually, changed the permalink structure and 301 redirected every individual URL. All the ranking were boosted within couple of weeks and regained the traffic. After a month I have observed, the links pointed to old site are showing up in Webmaster Tools for the new domain. I was shocked (no previous experience) and again Disavowed all links. Today, all the positions went down for new domain. My questions are: 1. Did the Disavow tool worked this time with new domain? All the links pointed to old domain were devaluated? Is this the reason for ranking drop? Or 2. 301 Old domain with Unnatural links causes the issue? 3. Removing 301 will help to regain few keyword positions? I'm taking this as a case study. Already removed the 301 redirect. Looking for solid discussion.Thanks.
Technical SEO | | praveen4390 -
Increase 404 errors or 301 redirects?
Hi all, I'm working on an e-commerce site that sells products that may only be available for a certain period of time. Eg. A product may only be selling for 1 year and then be permanently out of stock. When a product goes out of stock, the page is removed from the site regardless of any links it may have gotten over time. I am trying to figure out the best way to handle these permanently out of stock pages. At the moment, the site is set up to return a 404 page for each of these products. There are currently 600 (and increasing) instances of this appearing on Google Webmasters. I have read that too many 404 errors may have a negative impact on your site, and so thought I might 301 redirect these URLs to a more appropriate page. However I've also read that too many 301 redirects may have a negative impact on your site. I foresee this to be an issue several years down the road when the site has thousands of expired products which will result in thousands of 404 errors or 301 redirects depending on which route I take. Which would be the better route? Is there a better solution?
Technical SEO | | Oxfordcomma0 -
Isnt it better to have headlines in H1 and H2 tags instead of p tags?
I am working with a simple site http://http://lightsigns.com/Uniko_Manufacturing_Limited.html They seek more SEO traffic. However, the two big headlines that read "Wholesale Supply to the Sign and Display Industries" which is on line 241 and 242 of the source code, its in a p tag, i.e. <p <span class="webkit-html-tag">style</p <span>="padding-top: 0pt; " class="paragraph_style_1">Wholesale Supply to the and <p <span class="webkit-html-tag">style</p <span>="padding-bottom: 0pt; " class="paragraph_style_1">Sign and Display Industries Likewise, the product titles are in p tags, also. For example, on the Slide-in Light Box product page, http://lightsigns.com/Slide_In_light_box.html , I have done keyword research and no one is using the words slide in light box.Plus, it is also a p tag, ie. line 43 reads style="padding-bottom: 0pt; padding-top: 0pt; " class="paragraph_style">Slide-in Light Box If I suggest that they make an H2 tag with SEO-optimized keywords such as Display Light Box - Slide-In LIght Box, would this indeed help SEO? In summary, is it correct to say that H1 and H2 tags are stronger signals to the search bots of what the page is about?
Technical SEO | | BridgetGibbons1 -
301 redirect from Blogger
Hello, I have a client with a Wordpress network of blogs, each blog is owned by a different blogger. Many of them were migrated time ago from Blogger. I have seen that the way used to redirect them is a meta refresh, so no authority is being passed. I cannot find any reliable way of making a 301 from Blogger, There are some plugins, but I'm afraid of using them. Any of you have experience with this situation please? I have even thought about placing a global rel canonical before the meta refresh, but I think that here the problem is the meta refresh itself.... Thank you in advance
Technical SEO | | Juandbbam0 -
Double 301 redirect
Hi together, due to some technical reasons I have redirect (301) an existing link two times. Example: www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html Is there anybody how has got some experience like doing a double redirect? What about link juice? Best regards Steffen
Technical SEO | | steffen_0