Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Yoast focus keywords for portfolio post types in WordPress
-
This one is for the WordPress optimization crowd!
Portfolios are used to display work. I have a question about best seo optimization techniques.
1. Portfolios can be used to display many different types of work, for me it either original web designs from scratch, WordPress redesigns, or importing a current website into WordPress. What is the best practice for keywords for multiple portfolios that are in one category. for instance WordPress Redesign. If I have 5 WordPress redesign portfolio posts is it good practice to use WordPress redesign for all 5 portfolios or should they use variations? Yoast gets angry when the same focus keyword is used multiple times.
2. Should portfolios even be indexed? Since this is how I attract new customers I would think yes but am I giving too much exposure to my client and not enough to my business. I guess this will depend on titles and meta descriptions.
A discussion on best practices here is what I am really looking for. What is your advice and opinion on the matter.
-
Hi there
Testimonials are great - they help build trust in your brand and work from a user standpoint, and can also help bring in search traffic by mentioning specific development, design, or industry elements in their critique.
You can also use these testimonials to develop case study or white paper content to showcase more benefits of using your business or your competition.
Hope this helps - good luck!
-
Your focus keywords I think are right on! I was stuck on the path of what type of design i did technically and not thought about breaking it up into genres. Duh! why was that not on the top of my list
I have read Yoast's guide and bought their two e-books as well. Problem is they leave out specifics regarding their plugin. Try to find a tutorial written by yoast about best practices to set up and utilize their plugin. They will not give you this as they want to sell their personalized service and set the plugin up for you. I don't blame them however it would be nice to see how they set up title tags and not spend $600 bucks for it
What do you think about testimonial post types?
-
Hi there
You want to showcase your work and versatility as a web designer and developer, so yes, you want those pages indexed. Keep in mind - people aren't on your site to buy products from your clients, that's not your site's purpose; they are there to view your work and see how you can help them.
If for some reason users are coming to your site to view your client's sites for window shopping purposes, something is very wrong somewhere.
If you have multiple portfolio types, use keywords relevant to those portfolios, as well as the industries your client's are in - "auto website design" / "ecommerce web design" / "sports web development" - be natural, be authentic, be honest with your tags. Make sure your on-site SEO is spot on when it comes to the content that is contained in your site. Talk about what your clients wanted, how you helped them, and the results that came from it - you're selling people on buying from you as a web designer/developer - it's your time to shine and brag!
There's a great guide from Yoast on SEO with their product, please read it.
This is my two cents on the topic - hope it helps a bit! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration from HTML to Wordpress - SEO Implications?
I am in the process of having a wordpress site developed to replace my current HTML site. (I currently have my website in html and a blog in wordpress in a sub directory). I am doing this in phases to try and preserve as much of my good rankings as possible. My first phase is to replicate my site with the exact same pages, meta data, and site structure. I'm hoping that google will see this as not much change and not change my rankings for the worse. I also made it a goal that my site speed tests be at least equal to what they are now. We will have to 301 all of the URLs however since it will be going from /example.html to /example. I believe my blog will also need to move into the root directory as well, so I need to 301 all of those pages. I plan to wait a couple months for Phase 2. Phase 2 involves replacing old content (photo galleries), and introducing new content (virtual tours, videos, new pages, etc.) One of my reasons for moving to wordpress is to keep up with current trends a little easier since I have very little time. (I am owner, website maintainer, SEO - all on my own). My question here is three parts. 1. Do you think this strategy will work to preserve my current rankings? 2. Do you have any lessons learned or advice to share with me to make this as smooth as possible? 3. Do I really need to wait to add new content? I might get antsy and want to do it sooner! 🙂 Thank you in advance!
Web Design | | CalicoKitty20001 -
Are non-breaking spaces ( ) in keyword phrases bad for ranking
Hello all, I came across a tip for avoiding text orphans in responsive design by putting a non-breaking space between the last two words. While this works nicely, I was wondering if I did this inside of a keyword phrase, would it still rank equally as well? Or will it be viewed as separate phrases or terms? Thanks, Roman
Web Design | | Dynata_panel_marketing0 -
Problems preventing Wordpress attachment pages from being indexed and from being seen as duplicate content.
Hi According to a Moz Crawl, it looks like the Wordpress attachment pages from all image uploads are being indexed and seen as duplicate content..or..is it the Yoast sitemap causing it? I see 2 options in SEO Yoast: Redirect attachment URLs to parent post URL. Media...Meta Robots: noindex, follow I set it to (1) initially which didn't resolve the problem. Then I set it to option (2) so that all images won't be indexed but search engines would still associate those images with their relevant posts and pages. However, I understand what both of these options (1) and (2) mean, but because I chose option 2, will that mean all of the images on the website won't stand a chance of being indexed in search engines and Google Images etc? As far as duplicate content goes, search engines can get confused and there are 2 ways for search engines
Web Design | | SEOguy1
to reach the correct page content destination. But when eg Google makes the wrong choice a portion of traffic drops off (is lost hence errors) which then leaves the searcher frustrated, and this affects the seo and ranking of the site which worsens with time. My goal here is - I would like all of the web images to be indexed by Google, and for all of the image attachment pages to not be indexed at all (Moz shows the image attachment pages as duplicates and the referring site causing this is the sitemap url which Yoast creates) ; that sitemap url has been submitted to the search engines already and I will resubmit once I can resolve the attachment pages issues.. Please can you advise. Thanks.0 -
WordPress Category page title h1 or h2
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/ I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608 I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting. 1. Is this a correct technical on-page optimization? 2. Would it be beneficial to remove "Browsing"?
Web Design | | JustinMurray0 -
4XX (Client Error) on Wordpress Wesbite
I've just taken over the management of a website and am getting 4x 4XX (client Error) issues. Example: http://inter-italia.com/en/wp-login.php?action=lostpassword Can anyone give any guidance as how to fix this wordpress? I also see a lot of 'temporary redirects' due to multilingual plugin - is there anything I can do to fix this?
Web Design | | skehoe0 -
Replacing Slider Image WordPress
Hi Everyone, I decided to delete my slider from my homepage and replace it with a static image. However, after I deleted the slider, I'm left with a dark square where the slider used to be. I want to put my new static image in that same spot, but have no idea how. Does anyone know where or what code I should add to do that? The page is www.kempruge.com The WP Forums never seem to be too helpful for me, but Moz always is! Thanks in advance, Ruben
Web Design | | KempRugeLawGroup0 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | | _Thriveworks0 -
Wordpress vs. mvc framework
What's the benefits of choosing an mvc framework such as codeigniter or cakephp over wordpress? Wordpress has so many plugins, and a universally known UI for customers, it just saves a ton of time. However, a lot of the 'big guys' like SEOmoz and Distilled(?) use Cakephp and other mvc frameworks so it has me wondering what the benefits are...... anyone?
Web Design | | DonnieCooper2