Domain Authority and Links drastically decreased in less than a month
-
I'm fairly new to SEO, and am left completely perplexed about why our two SEO client's links and DA decreased so drastically in so little time.
Looking at their stats on Moz, between May and June, their DA's went down by 3-5 (which, they were fairly low to begin with), and external links were halved! This is rather concerning to me as building their external links has been my focus for the past few months for both of them.
There are a number of tweaks that I could make to site structure in terms of meta descriptions and page title length (though I can't fix that as the clients want to keep the titles as is), however there are no critical errors. I have also placed a lot of filters on both of their Google Analytics pages as they were getting what I just now realized was a ton of spam, though I don't see how that would affect anything.
I just can't imagine what lead to all of those external link suddenly dropping. I imagine the drastic drop in those lead to the DA decrease, but again, I'm very new, so I'm not certain.
Any help at all would be greatly appreciated. I have been panicking quite a bit since I've seen this!
-
Sure thing, those posts from May were probably after the last release of the index (May 5th). Hopefully you will see your site's DA return to a similar level, or even higher with the next release of the Index (scheduled June 23rd). Here are a few additional threads with more explanation. Nothing to worry about, you're not alone.
http://moz.com/community/q/what-s-the-story-on-mozscape-updates
http://moz.com/community/q/what-causes-total-external-links-to-fluctuate-so-much
http://moz.com/community/q/significant-drop-in-external-followed-links -
Ah, I had read about that change in a similar post from May, and thought it had been resolved. Thank you for the quick response. Will try to turn off the panic now!
-
Other users have experienced similar things with the most recent MozScape index since it was smaller than previous ones. There should be a new update coming in about two weeks, that will be a good opportunity to measure results and compare with previous Indexes. Since your client's sites don't have many links to begin with, even small variations in the index could cause major shifts in the site's DA. Check out this thread below for an explanation, it sounds like you're experiencing a similar situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would be causing our linking domains and inbound links to decline?
I am noticing a decline in the number of our linking domains and inbound links from month to month. It isn't drastic but looking like a trend. Any reason why this would happen? I'm not sure where to start. Thanks!
Reporting & Analytics | | amanda_feagle0 -
When I click an outgoing link from Analytics - why are they all broken?
On one of my websites, if I visit the Behavior > Site Content section of Anayltics any link I try to open is broken. Google Analytics is appending the domain before every URL causing it to open in a popup but as a broken link. Example: Trying to click a link to a page on the website at this URL: http://www.thisisanexample.com/test.html But in the Analytics popup browser this is what it tries to load: www.thisisanexample.comhttp://www.thisisanexample.com/test.html So I can't preview any of the content within Google Analytics. I feel like this is a settings issue somewhere... Any ideas?
Reporting & Analytics | | ShawnW0 -
How do I find links on my site
I'm looking to find a certain type of link on my site. A link that we're directing out of the site. We have a lot of subdomains though and I was wondering if there was a way to find all the links on each subdomain without screaming frog them all?
Reporting & Analytics | | mattdinbrooklyn0 -
URL open with double domain names when click on visit URL link in Google Analytics
I have configured Advance Filter to track the sub-domains traffic as follow : Filter
Reporting & Analytics | | gamesecure
Type: Custom filter > Advanced Field A: Hostname Extract A: (.*) Field B: Request URI Extract B: (.*) Output To: Request URI Constructor: $A1$B1 After that, I am able to see sub-domains record and View Full Page URL In Reports. But when I check reports in All page (e.g. Behavior >> All Pages) or selecting Landing Page as a Primary Dimension. Further I click on Icon given next to displayed Full URL to visit to same domain page, in browser the page
opened but the double domain name comes so page not open successfully. For example : In landing page list following URL given : www.sitegeek.com/compareHosting/arvixe_vs_hostgator If I click on icon given next the displayed URL, in browser following URL will
open https://sitegeek.comwww.sitegeek.com/compareHosting/arvixe_vs_hostgator Is this First Domain with HTTPs, coming from Google Analytic 'View' where this is taken ? How Can I remove double domains? Thanks, Rajiv0 -
Google Analytics: Different stats for date range vs single month?
I've been scratching my head, chin, and you name it over this one. I have an advanced segment to remove bot traffic from my data. When I look at the Audience Overview data for a single month (let's say Aug). I am shown a session count. No problems here, however If I set the date range to (January - August). The august monthly stats is incorrect, much lower. What this means is that, if I export a CSV report from Jan-Aug, the data is wrong compared to individually recording a month. Anyone faced this? I've asked the question over at the Google Analytics technical section as well, but no answer P.S I even used the 'control the number of sessions used to calculate this report' tool but no luck.
Reporting & Analytics | | Bio-RadAbs0 -
Google analytcics sub domain dot or not?
Buongiorno from 16 degrees C wetherby UK famous for the Wetherby Whaler Chippy 😉 OK... on this site http://www.philpotts.co.uk/ I've set up sub domain tracking as so:
Reporting & Analytics | | Nightwing
Parent site:
http://www.philpotts.co.uk/ Sub domain
http://shop.philpotts.co.uk/ So my question is please: should a dot be placed in the sub domain line as in : _gaq.push(['_setDomainName', '.philpotts.co.uk']); Some advice places a dot in setDomainName other advice doesnt 😞
Any insights welcome, Grazie,David0 -
How to track link building? What metrics?
I'm an SEO newbie (my main roles are front-end designer and content manager).
Reporting & Analytics | | RSGregC
I've been managing our company's effort to generate links. In the past, trying to develop relationships has gone nowhere. As a result, we're currently mostly creating good content ourselves and posting it on Web2.0 sites (weebly, etc.) and linking back to our site, and then using UAW (unique article wizard) to create a second tier of links to those links. We've been doing this for a while, and our traffic from SEO is going up - but we don't really know how to track our work. Can you please
a) give your opinion about our approach, and
b) tell me which metrics we should be using, and which tools for these metrics? Thank you so much
Greg0 -
Tracking on Analytics .ca domain When Redirect From GoDaddy Control Panel?
I bought all .ca, .net, .org, .info and http://www.pilatesboisfranc.com at GoDaddy. I'm using .com and all others are redirect to the .com from the GoDaddy control panel. Is it easy to track any of thems on Analytics? I just installed the tracking code and I selected in the ''What are you tracking'' option from the ''Advance'' tab, '' Multiple top-level domains
Reporting & Analytics | | BigBlaze205
Examples: www.pilatesboisfranc.uk
www.pilatesboisfranc.cn
www.pilatesboisfranc.fr If someone enter http://www.pilatesboisfranc.ca will it be track? I don't know anything about coding, I hope you can help because I would like to use the .ca doamine to track advertising on my car... Thank you, BigBlaze0